At present, health care products on the market can be roughly divided into health food, health medicine, health cosmetics, health care products and so on. Health food has the characteristics of food, such as tea, wine, bee products, drinks, soup, fresh fruit juice, medicated diet and so on. There are requirements for color, fragrance, shape and quality, but generally there is no requirement for dosage; Health care drugs have the nature of natural drugs such as nutrition and food, and should be used in combination with treatment. There are requirements for usage and dosage, such as the drug with the current batch number of "Jian"; Health cosmetics have the nature of cosmetics, which are not only slightly modified locally, but also have transdermal absorption and oral administration for external use, such as health perfume, cream, mouthwash and so on. Health products have the nature of daily necessities, such as fitness equipment, massagers, magnetized water devices, sachets, clothes, shoes and hats, summer sleeping mats, etc.

2. Definition of health food

Article 3 of GB 16740-97 General Standard for Health (Functional) Foods defines health food as: "Health (Functional) food refers to a kind of food that has the characteristics of general food, can regulate human function, and is suitable for specific people to eat, but does not aim at treating diseases."

3. The difference between health food and general food and medicine.

Health food contains a certain amount of functional ingredients, which can regulate human functions and have specific effects, and is suitable for specific people to eat. General food has no specific function and no specific scope for human consumption.

Health food can not be directly used to treat diseases, but is a human mechanism regulator and nutritional supplement. And drugs are directly used to treat diseases.

4. Basic characteristics of health food

According to their functions, health foods can be divided into three categories: human mechanism regulation, longevity, weight loss, adjuvant therapy and other nutritional types.

No matter what kind of health food, it has the characteristics of self-help and no quick response, but it will benefit people if taken for a long time.

There are many ways to prepare raw materials for health food. In recent years, Chinese herbal medicines have appeared as raw materials and have been used for human health care since ancient times. The ancients divided Chinese herbal medicine into top-grade medicine, middle-grade medicine and inferior medicine. Top-grade drugs are used for human health care, and Chinese and inferior drugs are combined to treat diseases according to monarch, minister, assistant and envoy. "Shennong Materia Medica" and "Compendium of Materia Medica" said: "Taking medicine to nourish life is non-toxic, and taking it many times will not hurt people. If you want to be fit and benefit qi, you should go to the classics if you are not old. " . Tao Hongjing, a famous doctor in the Southern Dynasties, said, "Top-grade medicinal properties can also cure diseases. But strength and thickness are not immediate effects. Years of continuous service will benefit a lot. " . Other Chinese herbal medicines are generally poisonous. It can be seen that the ancients won the essence of using Chinese herbal medicine for human health care.

The development, production and management of health food are different from medicines, especially those made of Chinese herbal medicines. Health food can't take effect as quickly as medicine, but it must be non-toxic.

Health food refers to foods with specific health care functions. That is, it is suitable for specific people to eat, has the function of regulating the body, and does not aim at treating diseases.

1. Do not use medical terms or terms easily confused with drugs, and do not publicize the curative effect.

2. It is forbidden to publicize the role of improving and enhancing sexual function.

3. Advertisements must be accompanied by clear and uniform sky-blue health food labels, and the diameter of health food labels in newspaper advertisements shall not be less than 1 cm.

4, health administrative departments at or above the county level sampling unqualified health food, will suspend its advertising in the region, until the original sampling department or its superior department sampling again, can continue to release.

5. Printed advertisements must publish the contents approved by the industrial and commercial departments, and the contents of advertisements shall not be modified or added without authorization, and the printed approval number must be marked.