According to the mainstream standard of the best-selling car with a monthly sales of 20,000, millions of sales means that this car has been exported stably in the market for at least 4 years. Is it easy? It is a bit difficult for consumers to catch up with the new China market, which is particularly addictive; If it is a new car with no foundation, it is even more difficult; If it is a local brand car, it is even more difficult. Therefore, not many cars in China have achieved this result.
Who successfully launched recently? Job Geely sold 1 0,022,738 cars from March 20/kloc-0 to August this year.
However, after selling 6,543,800+cars, Job, who has always been steady, seems to be somewhat "inflated".
The reason is that in order to cooperate with Job's four-year listing, the cumulative sales exceeded one million, and the official specially launched a million models of Job. Today, with all kinds of special and memorable money flying all over the sky, this is not unusual.
Generally speaking, the first thing to look at for this kind of car is the price. 8.88- 1 16800, the suitable entry price of compact SUV.
This price, in the past, even if the car logo, people who pay a little attention to the market can know that the power combination can not escape the category of 1.5T with manual or dual clutch. When the power goes up, it will not be easily blocked by the price of 1 16800. For example, 1 16800 will only touch the threshold of a higher level of power in the Job PRO series before the million models of Job went on the market.
Job's millions of models are simple. There are 88,800 manual versions, and the whole system is equipped with 1.8TD power, the maximum power is 135 kW( 184 PS), and the peak torque is 300n·m, and the book data greatly exceeds that of the same class 1.5t model.
Then the problem is coming. In the 65438+ million-level market, most people are Buddhist drivers, so 1.8TD started and stopped working?
Such worries are not unreasonable, but they are not necessarily necessary. In terms of fuel consumption performance, Job equipped with 1.8TD is basically the same as its own 1.5T product. Not much higher than 1.5T at the same level.
Part of the credit should be recorded in the 7DCT gearbox developed by Geely and Volvo. According to official data, the transmission efficiency of this gearbox can reach 97%, with the fastest shifting speed of 0.2s, which can improve fuel economy by 20%.
The fuel consumption is not much higher, and there are dozens of horsepower out of thin air. The master of Buddhism must also know how to choose. After all, no one is born a Buddhist, and who has the conditions to be passionate?
Job Million is aimed at this kind of thinking of car owners. Not only is the power tube enough, but it is also equipped with a chassis adjusted by Geely's luxury brand Lotus, and it is replaced with a newly built high-strength rear subframe. It is also difficult to play driving control at a price of 654.38+ 10,000.
From this perspective, Job is indeed a bit "inflated". In this era when the whole world is reducing the number of cylinders and taking the Buddhist route, Big G has 4 cylinders of 2.0T, and Land Rover even uses 3 cylinders 1.5T, 65438+ million-class family cars, which not only comes standard with 1.8T, but also pursues the so-called driving control that is extremely inconsistent with its value. What is right when it really sells well?
However, inflation belongs to inflation, and there is a great probability that it is "really fragrant" for car buyers.
Moreover, "fragrance" may not only be the motivation, but also the sincerity beyond expectations.
Back to the name "million models" itself. I believe many people will look at these words with a touch of indifference, ridicule and casual eyes. In recent years, car companies have been tirelessly pushing various special models, starting models, commemorative models and new models to change the sense of existence, which has already made consumers deeply numb. When it comes to products, people often lack sincerity and people can't spit.
Job is not the first company to launch the "Million Model", and certainly won't be the last. According to the unwritten rules in the market, as this kind of commemorative money advertised as "great achievements", the product upgrade is not big, which is of great symbolic significance. Common practices, such as adding a special color scheme, a commemorative nameplate, a little sincerity, and some blackened parts, are also successful.
In contrast, the job million model may be a bit too serious.
The change in appearance is not small. For a heavy-duty car like Job, it is difficult to turn its appearance upside down unless it is completely replaced. However, in addition to adding the "Xinghe Purple" color scheme according to the "convention", the million models also upgraded the brand-new dynamic water front grille, updated the light strip daytime running lights, and officially launched Geely's new generation of cool black logo. Although the overall change is not big, it is not difficult to detect.
The internal changes are clear at a glance. The cosmic extension dashboard with painted piano trim, the flat-bottomed steering wheel and the upgraded 10.25-inch floating touch screen are all trying to tell consumers that this upgrade is really not virtual. In order to show sincerity, it was even upgraded to a leather seat. The leg support was lengthened by 35mm, the shoulder support was wider and the seat padding was thicker.
Of course, the most sincere thing is the upgrade of intelligent technology.
Speaking of it, the 65438+ million-class car, although the Internet of Vehicles has been widely popularized, the experience is a long story. As a result, no matter how big the screen is, there is still a 10 yuan mobile phone stand on a treasure.
Job Million took it seriously this time. Brand-new floating central control panel, megapixels, 32G memory, supporting 5-point touch, and equipped with super E0 1 car gauge chip, basically can bid farewell to the jam, delay and misoperation. In addition, the software is upgraded to Geely's latest GKUI? 19 intelligent car networking system, intelligent voice interaction, various entertainment and life applications, navigation with three-dimensional map function, etc. , both.
Objectively speaking, these changes inside and outside, not to mention commemorative money, or packaging as a medium-term change, it is estimated that consumers will not have much objection.
In the market where various "XX models" are rampant, the operation of "Job Million Models" is equivalent to indirectly breaking a tacit understanding that has been tacit for a long time, and it is inevitable to appear "self-expanding".
However, consumers must be welcomed.
After talking about the part, let's look back at the overall positioning of Job Million.
Things don't seem that simple.
The entry price, cooler appearance, strong power, solid driving control, plus the cool car machine, which is the most suitable for anyone's taste, should it go without saying?
Yes, young people, especially those who don't have enough budget to buy a car, but don't want to enter a "healthy" state too early. Of course, people who have entered the state of "keeping in good health" want to add some materials to their lives in an economical way, and this car will also be a good choice.
Actually, no wonder. For a long time, domestic SUVs that are close to the people, such as Job, have taken an impartial middle course. To put it mildly, call IKEA to travel; To put it bluntly, it is a standard "healthy" state of commuting to work, leisure shopping.
So, job millions stole heads from young people in the name of commemoration? Sounds a little bloated. However, this matter is not completely unreasonable. Consumers' tastes are always changeable. But for Job, a product with a monthly sales volume of 20,000 and a cumulative sales volume of over one million, it is too risky to change it at will. If it fails, it will be difficult to protect the old capital. So, how to meet the increasingly diverse needs of consumers while retaining the true colors of products?
It is a good idea to introduce more differentiated versions and configurations. Think about the energetic national cars at home and abroad. Two characteristics are indispensable. One is that there are many derivative versions, and the other is that the configuration level is complete. The advantage of this is that all kinds of consumers can find their favorite cars in it, which is not only rich and frugal, but also can achieve a certain degree of personalized customization.
After Job's million models went on the market, the family product matrix composed of Job PRO completely covered the range of 8-10.5 million, and the advantages of group attack complemented each other to meet the increasingly diversified consumer demand. Moreover, the ingenious point is that the progressive distribution level is not completely from low to high, that is, it is often said that "one respect and one respect, one beggar and one beggar." For example, millions of models here can directly get the top power and intelligent configuration at the entry price, which is obviously aimed at the individual needs of some people.
It is not difficult to imagine that the main body of this group will be a younger group than the current Job buyers.
The general trend is irreversible. Now young people have played a leading role in the market. If they want to "stay healthy", they must try their best to tap their restless potential.
From the upgrade of power and intelligence to the update of appearance and interior, the efforts of Job Million Model are obvious. On it, we seem to see where Job's next 1 billion will come from.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.