A high standard is to run well the festival activities at a high level, and the academic field and industrial level should be broad, so as to promote the construction of Tongchuan, a famous city of traditional Chinese medicine, by holding festival activities.

Small-scale means controlling scale, simplifying activities, saving costs, highlighting the professional value and publicity value of festival activities, and exploring the experience of holding festival activities.

Great publicity is to concentrate efforts, strengthen publicity, widely spread the idea and information of building Tongchuan into a famous city of TCM health care at home and abroad, and expand Tongchuan's popularity and influence. Sun Simiao was a great pharmacologist and health care expert in Sui and Tang Dynasties. He devoted his life to the study of Chinese medicine and compiled two immortal medical masterpieces, Qian Jin Fang Yao and Qian Jin Fang Yi, which made great historical contributions to the inheritance and development of Chinese medicine. Sun Simiao has noble medical ethics and superb medical skills. His exposition of "great doctor's sincerity" and "great doctor's practice" is the earliest and relatively complete medical ethics literature monograph in China, and it is a medical ethics norm combining noble medical ethics with superb medical skills, which is recognized by the world. Sun Simiao advocates health preservation. He combined Chinese and foreign health care thoughts with TCM health care theory, and put forward many practical health care methods, which still guide people's daily life.