Article 14 Instructions and labels of medical devices shall not contain the following contents:

(1) It contains assertions or guarantees indicating efficacy such as "the best curative effect", "guaranteed cure", "guaranteed cure", "radical cure", "quick response" and "no toxic or side effects at all";

(2) It contains such absolute languages and expressions as "the highest technology", "the most scientific", "the most advanced" and "the best";

(3) Indicating the cure rate or effective rate;

(4) Compared with the efficacy and safety of other enterprise products;

(5) It contains promising language such as "underwriting by insurance company" and "invalid refund";

(six) using the name and image of any unit or individual as proof or recommendation;

(7) It contains misleading statements that make people feel that they have a certain disease, or that they will suffer from a certain disease or aggravate their illness without using the medical device, and other false, exaggerated and misleading contents;

(eight) other contents prohibited by laws and regulations.

Then there are advertisements:

Article 45 Advertisements for medical devices shall be true and lawful, and shall not contain false, exaggerated or misleading contents.

The medical device advertisement shall be examined and approved by the food and drug supervision and administration department of the people's government of the province, autonomous region or municipality directly under the Central Government where the medical device manufacturing enterprise or the imported medical device agency enterprise is located, and the approval document for the medical device advertisement shall be obtained. Advertisers should check the approval documents and authenticity of advertisements in advance when publishing medical device advertisements; Medical device advertisements that have not obtained the approval documents, whose authenticity has not been verified or whose advertising contents are inconsistent with the approval documents shall not be published. The food and drug supervision and administration departments of the people's governments of provinces, autonomous regions and municipalities directly under the Central Government shall publish and timely update the approved advertising catalogue of medical devices and the approved advertising contents.

The food and drug supervision and administration department of the people's government at or above the provincial level shall order the suspension of the production, sale, import and use of the medical device, and shall not publish advertisements involving the medical device during the suspension period.

Measures for the examination of medical device advertisements shall be formulated by the US Food and Drug Administration in the State Council in conjunction with the the State Council Administration for Industry and Commerce.