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Business model: WeChat is different from Taobao. Taobao is an open platform for all netizens, with ranking and bidding, but WeChat is not. Wechat is a semi-closed communication software, and its marketing function is only WeChat circle of friends. Applying Taobao's business model is not feasible on WeChat.
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Building trust: WeChat transactions are completely based on mutual trust. If you want to increase your trust in potential customers, you must walk into their daily lives. Frequent interaction and communication with them can enhance mutual affection and promote the growth of mutual trust.
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For the crowd: When marketing WeChat friends circle, we must first determine the crowd targeted by marketing and label our friends in advance. When marketing, try not to affect WeChat friends who have nothing to do with marketing products, thus reducing mutual trust and causing the loss of customers.
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Copywriting content: advertising copy must be carefully prepared, seize the pain points of customers, and remember that customers want to see products that meet their own tastes, not flashy products. The advertising layout of the circle of friends should be exquisite and easy to browse, bearing in mind the principle of winning by quality.
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Release time: remember to find the right release time in the marketing circle of friends, and don't release it at will all day. The time for an ordinary person to browse a circle of friends is generally around 8 am, around noon 12, and after 6 pm.
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Secondary transaction: customers who have already made transactions must be treated specially, and daily communication should be strengthened. Since he bought your product, it shows that he has some trust in you. As an excellent seller, he must maintain this trust and increase the possibility of a second transaction.
I learned the marketing skills of friends circle two years ago, but unfortunately I didn't develop them in depth. If I don't send nutrition promotion information in my circle of friends, marketing in my circle of friends will definitely not work. Even if I send too much, it will cause customers and friends to lose power. Friends circle marketing must have at least two micro signals, one job number and one life number. The job number is used by the public, and the WeChat customers are classified and labeled differently, so that you can also target different customer groups when sending promotional content. Secondly, product content editing is very important. The so-called good-looking people are all the same, and the interesting soul is one in a million. Good content can attract others' attention. Of course, the circle of friends pays attention to illustrations, and the careful selection of pictures is particularly important. Finally, friends in the circle maintain and send messages without blindly pushing advertisements. Greetings on holidays and red envelopes on customers' birthdays are all important ways for you to protect customers. Because many friends are strangers, you should send messages occasionally to let those who are not familiar with you know what you do. Only in this way can you achieve better results through circle marketing.
Customers can directly evaluate the information of our circle of friends, so we can't get quick success and instant benefit, so we should operate slowly. I remember customers giving up screens or posting meaningless advertisements. How to do marketing in the circle of friends? I think there are the following aspects.
The first content is to publish some high-quality articles, from which we can establish our position and image in the hearts of customers and increase their awareness of their products.
The second time. Generally, we should learn to grasp the prime time, for example, from 7: 00 to 8: 00 in the morning, everyone gets up and starts a day's life. If you pick up your mobile phone and see our information at the first time, it will have a far-reaching impact on us. Noon 12: 00 to 13: 00 is also a good time period, and you can get to know our products in your spare time, at 2655 in the evening.
The third frequency aspect. If we see the repetition of one thing every day, we will be very depressed. But if we see information occasionally, it will make us more comfortable, so it is good to publish 4~6 messages every day.
Fourth, use the circle of friends to interact. There are various ways of interaction. Asking questions in a circle of friends arouses everyone's curiosity and then forms an interaction. You can also win customers' goodwill by praising customers, send friends circle gifts, and increase customers' attention. These methods have unique advantages. If properly utilized, they will certainly bring us more gains.
There are still many requirements for circle of friends marketing, and WeChat has become the most commonly used communication tool for men, women and children. Among them, "friends circle" is the one that everyone plays the most. Through friends' new articles, pictures, comments or "likes", the interaction is realized from a distance. To do a good job in circle of friends marketing, businesses must first do the following five things.
1, personal brand positioning
(1) brand products-choose products that meet your needs according to your occupation, personality, hobbies and resources;
2 brand label-label yourself and let your friends know who you are and what you are good at;
(3) Brand field-choose the field you are familiar with and proficient in, so that you can easily become an expert in this field and win trust more easily.
2. Specific image settings
① Wechat nicknames-It is recommended to use your real name or pen name nicknames to give people a real and credible feeling, and it is not recommended to use the letter A+ nicknames;
2 Personality signature-a personality signature can write your vision or idea, and can also explain what you do;
3 portraits-suggest your real portrait;
4 unified image-multi-account operation uses unified nicknames and unified copywriting;
⑤ Shaping people's design —— Shaping a truly professional, interesting and knowledgeable expert image;
3. Friends circle operation
① Update-keep updating 2-3 pieces of friends circle content every day (8: 00, 12, 18, 22: 00);
2 reply-reply to a friend's comments (it is best to use the word unified reply, because everyone can see who you only reply to);
3 like-like the content of friends' circle of friends;
4 comments-appropriately comment on the content of other people's circle of friends;
⑤ Add powder-add more friends, make more friends and expand the marketing scope by using nearby people, WeChat groups, event promotion and other methods.
4. Personal image of friends circle
(1) Truthfulness-you are sincere, show your true image and win the trust of customers;
2 interesting-you are interesting, people like interesting people and interesting things;
3 material-you are very professional and experienced, and the content you share is very valuable;
4 useful-the products you sell are very effective and have helped many people;
Summary: Establish trust relationship-true personal image, professional product knowledge and good service attitude.
5, friends circle copy
1. Life photo-Life photo video, showing personal skills or specialties and letting everyone know that you are a real person;
2. Product feedback-all customer feedback screenshots, what problems customers are worried about, and show them with specific customer cases;
3. Transaction records-All transactions are public. I sell goods every day, and my business is very good. I deliver packaged videos;
4. Original advertisements-photos of goods received, especially large goods, express delivery, photos of goods,
5. Practical knowledge-share your product knowledge, experience and useful information knowledge for customers;
6. Interesting content-humorous copy with exaggerated and funny pictures and a humorous story every day;
7. Perception of views-just the right chicken soup, real entrepreneurial stories and experiences, and insights during the entrepreneurial process;
Wechat friends circle marketing We can start with the following points:
First of all, illustrated:
The combination of graphics and text is more eye-catching, and the pictures are more likely to attract the attention of WeChat friends. We can choose 1, 3, 6, 9 when sending pictures, which looks more comfortable.
Second, the number of words should be reasonable:
If you can express it clearly in one word, never use two words; The information in the circle of friends exploded, and Wei You didn't have much patience to read a long article; The normal content of the circle of friends is only 6 lines, 120 words. Information that exceeds the number of words will be folded. You need to click to view the full text.
Third, send more original words and pictures:
The purpose of WeChat operation is to maintain customer relationship. 99% of the time is spent on cultivating the trust of customers. Please forget about sales for a while and promote sales every day. It is more effective to cultivate customers in 29 days and promote them with 1 day. If the articles in the circle of friends are reprinted, it will reduce the trust. You can advertise by telling stories.
Fourth, a large number of screens are shown late at night.
The best time to share a topic is between 8 pm and 12 pm, and the best time to share a link is after 12 pm. Most of the content of the micro-circle of friends will be yours the next day.
Fifth, small functions should be used reasonably.
Like and comment in time, make friends who are impressed by you through interaction, and remind target users to use this function correctly. When you publish relevant information and want your friends to see it, you can use it to remind who sees this function.
WeChat signature and WeChat circle of friends are important channels for exporting personal brands and promoting enterprise products and services. When we publish a circle of friends, it must be positive energy information. At the same time, try to let the new WeChat friends browse your circle of friends in the shortest possible time to understand what you do and what your main products and services are.
There are still many methods and skills to operate the WeChat circle of friends. I hope these skills can help you.
Friends circle marketing
In this era when everyone is a WeChat business, everyone sells goods in a circle of friends. But how to keep your circle of friends from being blocked and create an attractive circle of friends?
The first trick: learn to show your life and show your efforts.
Because many people in the circle of friends have never met, it is difficult to generate trust between them. Then let's show our life and increase our understanding.
The second trick: choose a small thing and stick to it for 365 days.
Such as getting up early, keeping in good health and so on. And activate your circle of friends. If you do this, they will admire you and their trust will increase.
The third measure: provide valuable positive energy to friends circle.
Not just Baidu, online plagiarism, we must have our own thinking logic.
The fourth measure: be good at using the hair ring tip.
1, Tip 1: Change the location address to your own content at will. This is an advertising space.
2. Tip 2: Who can watch and set the grouping?
3. Tip 3: Remind who to watch.
4. Tip 4: WeChat and QQ synchronization
The fifth measure, WeChat name
This is also very important.
We can label the nickname of WeChat.
Do you feel this way? Sometimes, I want to find someone. There are too many people in the circle of friends to find.
I can only think what her label is.
Our customers and agents are the same.
You should make everyone in 5000 people remember you.
Right?
You have to have your own label.
Otherwise, I want to find you, but I can't find you.
The sixth measure is personalized signature.
Give you a brief explanation.
1, professional field
2. Industry recognition
3, simple and clear
The seventh move, cover:
The cover is another free advertising space provided by WeChat.
It's a pity to waste it, so you must use it. For example, I make brown sugar.
It's just a few simple steps, which need you to accumulate every day, make your own endorsement of trust, and constantly integrate your life, products, career and thinking. Keep your attitude true and sincere. Let our friends see our circle of friends believe in the products we sell, believe that we are doing well, and continue to do so.