The health industry covers a wide range of fields, such as medical treatment, health care, physical examination, health management, diet, insurance, sports and fitness, education and training, consultation and related products. Nowadays, more and more people pay attention to the importance of health, but it is difficult to implement and adhere to it because of lack of equipment and other obstacles. But these are potential business opportunities, especially in a country with the largest population, but there are too many gaps and deficiencies in the health service industry. Health will naturally be the most promising industry in the future. Judging from the development trend of the industry, the big health industry has slowly ushered in an accelerated development period with a high industry prosperity. The prospect of health industry entrepreneurship projects is also very good. First, acupuncture, acupuncture is to insert silver needles into specific acupuncture points of the human body according to certain techniques and angles to stimulate acupuncture points and achieve the purpose of treating diseases. There are hundreds of acupoints in the human body, and different acupuncture methods and depths at each acupoint will produce different effects.

Second, cupping, now cupping is divided into cupping and gas tank in TCM health care projects. Cupping has the function of dredging meridians and eliminating moisture in the body. Cupping has a long history in China, which appeared as early as the Western Han Dynasty.

Third, exercise for health, Chinese medicine pays attention to practicing essence, qi and spirit, such as Tai Chi and Qigong, which are all good ways to enhance physical fitness and exercise vitality.

What are the advantages of TCM health care?

Advantage 1: The market demand is large.

1, the need of human health

Traditional Chinese medicine health preservation is to follow the changing law of the biochemical set of yin and yang and five elements, scientifically regulate the human body, and maintain life health and vitality as the treatment concept. Its health care function without side effects can make people healthy, which is a health care project needed by human health.

2. The enhancement of people's awareness of health care.

With the rapid development of economy, people's requirements for quality of life and health level are getting higher and higher, people's life, work and emotional pressure are getting greater and greater, and diseases are also increasing, which makes people pay attention to health preservation and start to look for ways and means to obtain health, and the theory of TCM health preservation just meets the needs of this world.

As China begins to enter an aging society, we should give full play to the traditional Chinese medicine theory and thousands of years' accumulated health care experience, meet the challenges of cardiovascular and cerebrovascular diseases and carry out primary prevention of diseases, reduce the incidence, prolong life and improve the quality of life.

Advantage 2: Diversified combined marketing with large combined coverage.

At present, TCM health care has done a lot of cultural development, advertising and popular science activities. In marketing, we also take service as the main thrust to generate high-quality consumer groups, win consumer loyalty with good products with remarkable curative effects, and cover a huge consumer group with increasing awareness of health care with all-round product portfolio.

Advantage 3: Unlimited business opportunities and broad prospects.

1, health food

Combining the theory and method of TCM health preservation with modern high technology to develop health food, health care products and health care products with natural ingredients can not only regulate the whole body, but also stimulate the body's defense system and avoid the toxic and side effects of chemicals.

2. Health and beauty products

Traditional Chinese medicine (TCM) has a broad national foundation for health preservation, health care and beauty. In recent years, there has been a trend of TCM health care and beauty in the beauty industry. Traditional Chinese medicine has been widely used in nutritious food, physical therapy equipment, hydrotherapy, hair care and weight loss. The potential is huge, the demand is extensive, and the future development of Chinese medicine market is immeasurable.