In advertising, a broad and profound word is called sensitive word.

The meaning of sensitive words is like a mine. Those who laid mines don't tell where the mines are buried, and the visitors will be blown up. And some people don't know that they are in a minefield.

202 1 Forbidden Words of Sensitive Words in the New Advertising Law

So, WeChat, Tik Tok, Aauto, QQ…… ........................................................................................................................................................... In particular, how can the WeChat business that relies on the media platform survive peacefully?

Today, from the aspects of beauty, health care products, brand promotion, etc., we will sort out a wave of sensitive words minefields involved in new advertising laws and regulations, so that everyone can avoid them in time when using them.

Sensitive words in food

Article 73 of Chapter 4, Section 3 of the Interim Provisions on the Publication of Food Advertisements requires that the contents of food advertisements shall be true and lawful, and shall not contain false contents, and shall not involve the functions of disease prevention and treatment. Food producers and operators are responsible for the authenticity and legality of food advertisements.