Internet data fraud is rampant now. How to correctly identify and find the right official WeChat account with good quality for advertising really requires certain skills. It is a waste for advertisers, especially for some businesses that are still operating, that the audience is not allowed or there are few real people and there are many zombie fans. So how do you find a high-quality official WeChat account to advertise?

First of all, you must determine the audience positioning of your product. Is the product audience male or female? At which age, you can't advertise game products on the official WeChat account platform for health care?

After the audience is determined, go to the corresponding vertical WeChat official account, such as mobile phone accessories, and then go to the official WeChat account of mobile phone digital category for screening, pay attention to the background data of the official WeChat account, and compare the reading volume and interactive messages. Generally, the reading volume of high-quality official WeChat accounts will be above 10%. Of course, there will be some fluctuations, and it is impossible for everyone to like every article. Secondly, by observing whether the interaction of an official WeChat account is related to the content and whether the fans are sticky, we can well see the quality of an official WeChat account.

Finally, we can observe whether there are advertisements for investment. Generally, similar products are re-invested, indicating that the delivery is effective and the quality of the official WeChat account is relatively high.

If the overall data is good, then the official WeChat account is of good quality and you can choose to cooperate.

Brand promotion activities

Promote my store

Sell my goods

Promote my application

Distribute coupons

Promote the official account of WeChat.

Collect sales leads

Promote small games

Brand promotion activities