back cover

The quality of the front cover and back cover 99% determines whether the customer will read the leaflet, so the front cover and back cover of the leaflet must be beautifully designed. The design of the front cover and back cover must use well-known brand-name products in the store. Image advertisements, promotional offers or product pictures of these brands are best used by brand-name manufacturers or distributors for publicity. The use of well-known brands can greatly improve the attention and trust of cosmetics stores. In terms of design style and color, we should give priority to simplicity. We must choose popular colors that are popular with fashionable young people, and choose different colors according to seasonal changes. It is suggested to follow the color and style of brand-name products advertisements in the current season, because there will be very professional marketing and design teams behind brand-name products, and their advertisements are professionally planned and designed, which conforms to the fashion trend and is more popular with young people. In addition, it is not advisable to put too many products on the cover and back cover. It is enough to put a famous brand product in a conspicuous position, and then put two or three other brands. Putting too much will only make people see things in a blur, but it will reduce the publicity.

3. Inside pages

About the placement of publicity materials on the inside pages, you can learn from the leaflets distributed by popular large supermarkets. Many large supermarkets also rely on leaflets to attract customers. We can see that the information of preferential products is classified in the leaflets of supermarkets, and the information of preferential cosmetics can also be classified in the pages of cosmetics stores. When customers choose goods, they usually sell them after comparison. There are many product categories and brands in cosmetics stores. If you ask the clerk about the effect and price of everything, customers will be too troublesome and the clerk will be too busy. However, if the product picture and price on the leaflet are clear at a glance, customers will look at it and compare products through the leaflet, not only the comparison of similar products in the same store, but also the comparison of similar products in different stores. As soon as the discount is compared, the customer's desire to buy will become stronger and the probability of entering the store will be greatly improved.

This information comes from 138jm China Beauty Franchise Network.