How do high-end restaurants react to hot pot? Jin is from the northeast, but her love for hot pot is no less than that of Chengdu. Before opening a hot pot restaurant, she had to eat hot pot at least twice a week.
People who make restaurants have a strong interest in food, just as painters have a strong interest in color and composers have a strong interest in melody. But in addition to the factors she likes, she also sees from the management point of view that hot pot is easier to achieve standardized management, does not rely entirely on chefs, and is more controllable than other types of catering.
If choosing a hot pot restaurant as the entrance to the catering industry shows the reality of gold, then choosing an expensive seafood hot pot in a high-end catering environment makes the outside world feel that she is a bit maverick.
Qiaoqiaojie Health Hotpot Restaurant was commissioned in February last year on 2065438. At this time, it has been nearly three years since the central authorities demanded strict economy, and eight regulations and six bans were introduced.
Public banquets have been curbed, and the cold wave of high-end catering has followed. Many high-end catering brands can only lower their posture and start to enter the popular catering market: South Beauty has launched a group purchase but it is still developing unfavorably; Xiaonanguo launched the "South Pavilion" and played a second card to squeeze into the shopping center; The fast food brand "Dadong Duck" launched by Dadong also officially opened in June last year at 5438+ 10.
In the context of high-end catering being looked down upon, Jin chose to open such a high-end hot pot restaurant with Macao bean fishing style. She believes that there are always a group of diners who are not sensitive to price, and there will be no group purchase APP installed on their mobile phones, but the requirements for food and health care are higher than others.
Satisfying the picky of these people is still a big business, and the lifestyle reflected behind high-end catering is still desirable, with great imagination. Taking into account his closest first group of guests with enough spending power-star friends around him, Jin aimed at high-end catering from the beginning.
High-end dining means niche, but hot pot is a traditional popular food in China. The spicy hot pot in Chongqing, Sichuan, the mutton hot pot in copper pot in Beijing and the small hot pot in Taiwan Province Province all have a deep affinity for the people, and they are not tall cuisines and are not suitable for high-end restaurants.
Seafood hot pot originated in Chaoshan area, and it is not necessary to add complicated seasonings. It refreshes the soup base with the original flavor of seafood, which conforms to the health concept and is also a local cheap diet. From coastal areas rich in seafood to inland areas, the price of seafood itself has become expensive. With the improvement of eating methods such as hand-beating pills and sliding, seafood hot pot has gradually raised the value of hot pot, breaking through the consumption threshold of per capita 100 yuan, and even becoming a five-star hotel restaurant.