In 2003, the RIO (Swiss-Australian) pre-mixed cocktail was officially born to meet the needs of China consumers.
In 2004, the modern garden-style production base in Rio, covering an area of 30,000 square meters, officially settled in Shanghai.
In 2005, Rio pre-mixed cocktails opened the market in an all-round way, and Rio pre-mixed cocktails quickly became a household name among urban young people.
In 2007, it was built with Shanghai as the center, radiating the Yangtze River Delta; Taking Guangzhou as the center, radiating South China and Central China markets; The marketing layout of the big triangle with Beijing as the center and radiating North China and Southwest China.
In 2008, RIO brand covered more than 80 cities in China.
In 2009, the series of Rio portable cans for mass consumption went on the market.
20 10 formed a strategic cooperation with internationally renowned advertising companies, marking the official entry of RIO into the brand operation stage.
20 1 1, Weibo, the official pre-mixed cocktail in Rio, was officially launched, and the industry took the lead in entering the digital marketing era.
In 20 12, the brand of RIO was completely upgraded, and the packaging of series products was completely updated.
In 20 13, Miss Zhou Xun, an internationally renowned movie star, officially signed a contract to become the first color spokesperson of pre-mixed cocktails in Rio.
In 20 14, the watch-and-wear series products went on the market, completing the all-round layout of the product line.
In 20 14 years, the products covered more than 200 major cities in China.
20 14 Establish production bases in Pudong New Area and Tianjin Wuqing, and complete the phased production capacity layout.
20 14 formed strategic cooperation with Hunan Satellite TV, Zhejiang Satellite TV and Jiangsu Satellite TV, and entered the era of big marketing in an all-round way.