Let's talk about the offline way first.
1, use free open classes to enroll students.
You may already know this method and even have done it, but you don't think it works well, so you don't do it anymore. In fact, it may not work because you don't know how to use this method correctly. The purpose of free public classes should be clear, that is, to attract people to watch. But since it is free, not only can you not get the money, but you have to post it yourself, so it is inevitable to control the cost. In order to save costs, some people rent the most remote venues and the simplest facilities to attend free public classes, which of course can't attract people to watch.
Since free is not the purpose, but to attract more people to participate and make a name for your school, then the class place should be outside instead of in your classroom. You can move the classroom to a residential area, or a park, or a square, so that students can stay away from remote classrooms, get close to nature and breathe fresh air. What's the good of you doing this? Students feel fresh, grassy, outdoor, oxygen, lively and surrounded by onlookers, which can greatly stimulate students' desire to perform, while you reduce the occupied space of the classroom and reduce the fixed cost. In addition, at the free teaching point, you can hang a big banner: "Free teaching point in a school", which will easily attract a large number of people's attention and spread the reputation of your school or training class at once.
2. Send leaflets on enrollment.
For a start-up dance school with little money, distributing leaflets is a relatively low-cost publicity method. But everyone who has done it knows that if it is only handed to ordinary people on the street, the conversion rate is usually only about 0.3% to 0.5%. In other words, even if you send out 10000 leaflets with enrollment advertisements, only about 30-50 people will call to ask through the above contact information. Do you feel very painful when you watch the printed leaflets you have worked so hard to make get no response or be thrown away directly? As a popular marketing method, distributing leaflets is a way to make the acceptance rate of leaflets higher.
The key is to find your target group. For example, the dance training class you want to run is mainly for children, so you have to deliver it at the gate of primary school or kindergarten. If your enrollment target is college students, you should deliver it on the campus of the university. In short, you can't just walk on the street and send it to passers-by aimlessly, and the browsing rate is extremely low. A better personality is to go where you can't see it and throw it into the trash can on the side of the road, almost throwing it into the street in front of you, giving you an embarrassing situation.
Let's talk about online enrollment promotion methods first.
For training courses and training schools, I am afraid that a large part of the energy to be promoted in the future will be put on the Internet, and further, it will be put on the promotion of the mobile Internet. Why do you choose the mobile Internet for promotion and marketing? There is a simple reason. Just look at the people around you and you will find the answer. No matter what kind of public places, such as parks, roads, bus stops and subways, the most common scene you see is people playing with their heads down.
1, using QQ space to promote marketing
First of all, if you choose QQ space for promotion and marketing, you must make a difference. You can dress up the QQ space as official website, so that users can see the QQ space in the form of a website after opening the space, and navigation links and homepage content links can be clicked. The purpose of this is to make users feel that our QQ space is more authoritative and trustworthy. Generally speaking, the certified QQ space is in the form of a website, and the non-certified space can also do so. How? Using PS to design, the premise is that there is a yellow diamond, which has a custom upload function. You can click to view the case, navigation and content can be clicked, completely imitating the real official space template. Secondly, join the target QQ group and add others as friends. After the space is decorated, the next job is to join a large number of target QQ groups, add some target groups every day, and add those groups with more than 200 people. Don't add anything below 200. After adding them to the group, change their vests and get acquainted with the people in the group. Chat with people in the group when you are free, and make sure you know everyone. Then add all the people in the group as friends, the more the better. This just means increasing the targeted target users, and the benefits to yourself are endless.
2. Use WeChat to promote marketing.
Because the users of WeChat are very large, marketing on WeChat is a very good method. Wechat has two kinds of traffic. The first is to make content, be a fan and attract fans through professional content. After more fans, attract fans to register through activities, so as to guide fans to finally pay for training in your school. The second is to ask big V to forward and get user registration directly. This method requires you to have strong financial resources, because the well-known big V needs hundreds of thousands or even millions of yuan to forward an article, and the general big V even thousands to tens of thousands of yuan, so it is only for the reference of the rich. And generally speaking, the first one is more effective and can attract users for a long time, so we will focus on using WeChat official account (usually subscription number) to attract users. When you create an official WeChat account, you should have a clear positioning: who is this official WeChat account for and what is the use of subscription. Because WeChat is different from Weibo, it can be widely spread in Weibo because of herd effect, but WeChat is different. WeChat is a closed loop, so all your fans have to attract them through authentic articles. The official account of WeChat has become the most mainstream marketing method at present, largely because of the information dissemination mode of the mobile terminal, namely WeChat and friends circle. The key to promotion lies in the forwarding between WeChat friends.
Sometimes you feel that your articles posted on WeChat official account are well written, but no one forwards them, let alone share them with friends. Generally speaking, there are three characteristics in analyzing the articles that explode the circle of friends: one is interesting, the other is useful, and the third is love. Forwarding interesting articles will bring such effects: on the one hand, there will be a sense of accomplishment (you read this article because of me); On the other hand, there will be such subtle knowledge-this article is very interesting, and I agree with it through forwarding. If you agree, then we have reached an understanding that the other person is similar to ourselves. As for usefulness, this is easy to understand. People don't forward boring information, otherwise they will look like boring people.
3. Use Weibo to promote marketing.
Weibo has a * * connection with WeChat promotion, that is, there should be attractive articles, which should be published regularly every day to attract everyone's attention. You can refer to the practice before the official account of WeChat WeChat, so I won't go into details. There are other ways to promote Weibo, such as increasing attention and popularity. At first, your Weibo had no attention or fans. What should you do? First of all, if you want to pay attention, you must pay attention to others. If you don't read other people's articles, will others read you? You can't do microblogging promotion with the mentality of simply advertising. You must make friends with other bloggers. So you should actively pay attention to others, comment on their articles and exchange ideas with others. The main purpose of doing this is to get to know each other. Therefore, the next time is to communicate with others and flatter them for their good writing. Naturally, others should be modest. Needless to say, they will take the initiative to read your article. So at the beginning of the establishment of Weibo, you only do one thing, pay attention to others every day (remember this is related to your training school, don't waste energy), and then write comments to others, so that the effect will come out after dozens of days. When the effect comes, you can start posting articles on your Weibo. There should be comments as soon as it is posted, of course, all familiar acquaintances. At this time, we must be cautious about other people's replies, and reply to every message.
There are other ways to recruit students, such as using teaching videos and using students' word of mouth to promote them. Limited to space, I won't say it. You can take a look at Baidu's "Training School Admissions Guide pdf".