O2O is Online To Offline, which combines offline business opportunities with the Internet, making the Internet the front desk for offline transactions. In this way, offline services can attract customers online, consumers can screen services online, and transactions can be settled online, which will soon reach scale. The most important characteristics of this model are: the promotion effect can be checked, and every transaction can be traced ~ ~ ~

Case: JD. COM: Online to offline of "Big Data+Goods+Services"

Industry: comprehensive self-operation+platform e-commerce

Case summary: JD.COM cooperated with tens of thousands of convenience stores in cities over 15 to lay out JD.COM store O2O, JD.COM provided data support, and the convenience store landed as its end point; JD.COM cooperated with Zhangzidao Group to expand Fresh 020, providing an efficient fresh supply chain system for Zhangzidao. In addition, JD.COM has also reached an advantage integration with brand monopoly chain stores such as clothing, shoes and hats, luggage and home improvement. To expand product lines and channels, all chain stores finally achieved "zero inventory" with the help of JD.COM. Precision marketing of COM.

Analyst's comment: Sun, assistant analyst of China E-commerce Research Center, believes that that online to offline is based on online big data analysis, which complements the advantages of wide distribution and fast delivery of offline physical store networks. Give full play to JD. COM's advantages in platform and logistics, staking a horse and expanding the market territory, fill the shortcomings of its single user structure, and is another channel for developing O2O. However, it is still worth considering whether the traditional convenience store at the end of this model has accumulated data on community shopping habits and whether it is valuable. JD.COM O2O has a long way to go in the future.