With the improvement of people's income level, people's desire to pursue health and longevity has increased, coupled with the increasing pressure of life and work, the destruction of the environment has led to the decline of people's health level, and people's demand for health preservation has increased year by year. The emphasis on Chinese medicine by books, television and the government has led to more and more people talking about Chinese medicine, learning Chinese medicine, seeing Chinese medicine and paying attention to Chinese medicine health preservation. As a result, the land of China has set off an upsurge of TCM health preservation. Beauty salons, massage parlors, bathing places and health clubs all put up advertising signs for TCM health care and leisure health care, and launched services such as massage, cupping, scrapping, pedicure and steaming, which belong to the technical scope of TCM health care.

However, according to media reports and industry association statistics, the level of TCM health care services provided by these operators is uneven, and the overall profitability is not optimistic. There are not many TCM health institutions with good business performance.

So, how to run a real TCM health center? According to my own business practice and planning experience, the author puts forward the following ideas for the reference of operators.

First, to be a veritable Chinese medicine-when designing health care products and services, we should follow the ideas, steps and methods of TCM health care.

Many people who are engaged in pedicure, beauty or health care industries come to the Chinese medicine health care service industry because they follow the previous business ideas and ignore the technical characteristics of Chinese medicine health care itself, resulting in unsatisfactory service results.

We should know that compared with pedicure, beauty, health care products and other industries, Chinese medicine health care service industry has two remarkable characteristics: first, consumers are not professional enough, the information is relatively asymmetric, and consumers relatively do not know what kind of services they need; Second, there are obvious differences in technical service processes, technical concepts and methods.