2. Adjust the line spacing between subheadings to make them more beautiful. Select all the subheadings and right-click "Paragraph", as shown in the figure below.
3. Click on "line spacing" and select the line spacing you need.
4. In order to be beautiful, the background picture is indispensable. Click Page Color under Page Layout, and then click Fill Effect.
5. A dialog box will pop up, click "Picture", click "Select Picture", and then select the appropriate picture.
What are the design principles of lecture posters? Poster is an art of information transmission and a popular propaganda tool. Poster design must have considerable appeal and artistic appeal, and mobilize factors such as image, color, composition and sense of form to form a strong visual effect; So how to design an infectious poster, so that viewers can directly contact with the most important information? These are the problems we encounter in our creation. The following are the design principles of lecture posters recommended by Bian Xiao. The principle of consistency We have to face the fact that designing posters, like designing any other graphic art, can easily lead to confusion. Photographer? I didn't shoot well. Copy? They couldn't make a final decision until the last second. Marketing staff? They change their minds every two minutes. In the design process, the designer must have a clear sequence of the whole process and implement it one by one. Poster design must be consistent from the beginning, including title, material selection, photos and signs. If there is no unification, posters will become confusing and difficult to read. All design elements must be combined into an organic whole in an appropriate way. The principle of relevance should make the works consistent. The first principle is to adopt the association principle, which can also be called grouping. Relevance is based on a natural principle: birds of a feather flock together, and people are divided into groups. If we see all the components put together in order on a page, we will try to understand them. We always think of them as a group-we don't care whether these different parts are really similar or related. This is a bit like the principle of "implicated offense". Poster designers can realize this relevance principle in many ways. First of all, grouping people, things and words can improve the effect of information dissemination. It is conceivable that many advertisements on billboards are composed of a photo of a consumer, a product picture and advertising words. For character types (children? Old man? The choice of overworked parents is inevitably associated with products. If people's photos are handled well, it's like consumers saying, "I've always used Bleacho bleach", instead of a hard-tied advertising slogan. Second, all the parts together have a greater impact than a loose structure alone. When several items are very similar (for example, several different watches are chained together), the audience's eyes can naturally move from one watch to another. These objects form a visual unit, which can give the audience a single message instead of an indirect message. If all the items in the poster are very similar, then the composition of a group will make the poster more attractive to others. Other elements will be considered secondary by the audience. Repetition Principle Another way to make works consistent is to repeat shapes, colors or some numerical values. When you see a design element in a plane, its different parts are reused, and our eyes will naturally follow them. Sometimes even if we don't put them together, our vision will still treat them as a whole. We subconsciously drew a line between them. The easiest way to apply repetition is to create a pattern in the background of the poster and then apply it repeatedly. These repeated patterns in the background will produce very interesting visual and composition effects, and then connect the elements of the background and the foreground. Another way to use repetition is to guide the audience's eyes to pay attention to an important information, logo or picture by repeating a line of elements. Repetitive elements can create a path, guide our eyes and make the audience curious-what is the other end? This is actually a way of telling stories and attracting the audience to continue reading. People's vision has a very strong sense of repetition, and sometimes even when the objects in the picture are not repeated, we will regard them as repetition. For example, in a poster about nail polish, we can add a big drop of nail polish at the top of the poster. In another part of the work, the same pattern or color as this drop of nail polish will produce the effect corresponding to the above drop of oil. Inadvertently, our eyes have fallen. Repetition is also an effective strategy to persuade the audience to compare some product posters. For example, we may put a dozen shoes on the advertising poster, but each pair is different. The main message (shoes) is easy for the audience to feel, because this item is used repeatedly in the poster, and then the audience will carefully observe the different styles of various shoes. Another popular design technique is to arrange all the same things together, but one of them is different, so as to achieve unexpected results. For example, you can design 15 squares and arrange them into a square, where 14 is blue and one is pink, and it contains the company logo. It is conceivable that this pink color block will be the focus of the audience. Of course, the principle of repetition can also have a consistent effect on designing a series of posters, whether they are put together or separated at the same time. For example, a series of outdoor advertisements for a summer concert, repeating the main elements can produce a sense of strength. When you see one of them, you will think of the other. Repetition of position, color, size or image can enhance recognition and make the audience notice all the information you want to convey. The principle of continuity is there any other way to create consistent works? Go on! As you can see in the above example, it is usually used with repetition. When the designer designs in a continuous way, the objects in the work are combined to guide the audience to another location. This method is generally realized by linear effect. When we see a line, our eyes instinctively follow it to see where the line will go. This method can make the pictures in the poster guide the audience's eyes to the information or brand we want to convey. But if we don't use pictures, but graphics made of words, it is also a good choice. Add background color If all the elements in your work have nothing in common in shape, color or appearance, how can you unify your work? A simple solution is to put all these elements in a solid color area. This method seems to evade the essence of the problem. Why do you have to put unrelated elements together? Generally speaking, we don't handle it this way. For most commercial posters, you need to make your poster convey the information you want to convey quickly. We usually use related shapes or colors. For some artistic events or posters, the audience will take the time to understand the meaning of each part by themselves. However, some discordant elements can sometimes convey an interesting and experimental visual effect. Sometimes, an advertiser will ask all the objects to be combined in surreal form, and all the irrelevant elements will be placed in a large background color area, which can make the audience feel that they are related. The principle of coordination can make the layout of posters have a strong visual effect, whether it is coordinated composition or uncoordinated composition. Because breaking the balance will create tension. For children, we know to keep them away from potentially dangerous things, such as leaning trees, rocks, furniture or ladders. So the unbalanced composition also makes us feel this way. The name poster format poster originated in Shanghai and is a way of publicity. It is mostly used in film and television dramas and new product promotion, and uses elements such as pictures, characters, colors and spaces to make a complete combination. The following is my carefully arranged poster format, I hope it will help you!
(1) The concept and characteristics of posters are applied documents used to report or introduce plays, movies, cultural performances, sports competitions, reports and exhibitions to the public.
The name of the poster originated in Shanghai. In the old society, people often referred to professional cultural performances as "going to sea", and engaging in professional cultural performances became "going to sea". As the information of drama performance, posters are also called "posters". Now the poster has a wider scope of application. In addition to posting, some of them are published in newspapers or broadcast on radio and TV stations.
Posters attract readers' attention with novel forms and decorative beauty. Headlines are big and eye-catching, and information is transmitted quickly. Most of them are posted in their own units or places where publicity is fixed, which has an advertising effect and encourages as many people as possible to participate.
(2) Poster writing formats There are many kinds of posters, and their writing methods also have their own emphases and characteristics. But the basic content of the poster usually includes the following three parts:
1. Title. The title can have three forms:
(1) The word "poster" is written on the text, and the font is large and eye-catching to attract people's attention.
(2) Write the activities directly, such as "dancing", "academic lectures" and "ball news", so that people can know what they are at a glance.
(3) Add the name of the organizer before the content of the activity, such as "Seminar on Ding Ling's Works Held by Chinese Writers Association"; Some people also add a few words summarizing the purpose and significance before the main title as eyebrows to explain the purpose and wonderful degree of the activity, so as to render the atmosphere and arouse people's enthusiasm for participation.
2. Text. Generally, it is written item by item, and the time, place, content, participation method and matters needing attention of the activity are listed item by item. In order to enhance the attraction, when introducing the content, the language can be lively, the writing can be lively, and it can be accompanied by symbolic patterns to expand the publicity effect.
3. signature. Indicate the organizer and organizer, and indicate the date in the next line.
(3) The writing requirement of the poster is 1. The content must be true and the title should be consistent; Some words of encouragement can be used appropriately, but they must not be inaccurate.
2. The text should be concise and neat, and the items should be clear and clear.
3. According to the content with artistic patterns, color and composition should be eye-catching, with the flavor of the times and decorative beauty.
Fan Wen: In order to further promote the development of college students' scientific and technological activities, the Youth League Committee invited Professor xx, a famous mechanic, to give a "report on how college students engage in scientific and technological activities". I hope all students will participate actively.
Time: 20xx June 20th.
Venue: University Lecture Hall
Xx college student union
20XX June 18
A brief comment on this poster, the title is eye-catching, the main body clearly States the purpose and speaker of the report, and puts forward the requirement of "I hope all students will participate enthusiastically" Finally, give the time, place and signature. The full text is short, clear and consistent with the title.
Features 1. Advertising.
The poster of TV series "Song in the Cloud" hopes that all sectors of society will participate. This is an advertisement. Some posters use artistic design to attract more people to join the activities. Posters can be published and played in the media, but most of them are posted where people can easily see them. Its advertisements are extremely colorful.
2. Commerciality
Posters are pre-advertising and publicity of an activity, and their purpose is to get people involved. Performance posters account for most of the posters, and performance advertisements are often mainly for commercial purposes. Of course, posters of academic reports are generally not commercial.
Use 1. Advertising poster: it can be spread to the society, mainly to improve the visibility of enterprises or individuals.
2. Posters of modern society: a relatively common social phenomenon, which is accepted by most people and provides important information of modern life.
3. Corporate poster: recognized by the corporate sector, he can use some ideas of employees to control and cause thinking.
4. Cultural poster: The so-called culture is indispensable in today's society. There are posters of cultural stars in remote corners and silent mountains.
5. Movie and TV drama posters: a common way of publicity. By understanding the characters and themes of film and television dramas, we can make posters to achieve the publicity effect.
Design skills Composition skills, in addition to the contrast skills in color application, need to learn and master, but also need to consider several contrast relationships. For example, the comparison of the thickness of composition skills, the distance of composition skills, the density of composition skills, the dynamic and static comparison of composition skills, and the comparison of Chinese and western composition skills. Comparison of ancient and modern composition techniques.
(1) Thickness contrast of composition skills: The so-called thickness contrast refers to the colors used in the composition process and a style formed by patterns composed of colors. In painting and calligraphy, we know that there is a difference between meticulous painting and freehand brushwork, or that meticulous painting and freehand brushwork appear on the same picture (like the painting of cabbage and fruit by Qi Baishi, a master of Chinese painting), and this style is in the packaging composition. Part of this thickness contrast is the contrast between the main pattern and the foil pattern; Have a plenty of contrast between the central pattern and the background pattern; Some are as rough as the wind sweeping away the residual clouds in rows, and some are as delicate as hairspring; Some use the calligraphy of weeds instead of patterns, which can be seen anytime and anywhere on some wine and food packaging. For example, Miss brand dumplings and Rejoice brand shampoo.
(2) Comparison of composition skills. In the composition of traditional Chinese painting landscapes, we should study the perspective of close-range and middle-range, and in the design of packaging patterns, we should also adopt the same principle as the composition level of near and far pictures. The so-called "near" is the most eye-catching part of a picture, which is the so-called first visual impact. This most eye-catching part is also the most important content to be expressed in the packaging pattern, such as the instant noodle packaging first used by Shuanghui. The first thing that broke into people's sight was the Shuanghui trademark with a blank background and the huge white variety Shuanghui (that is, close-up view) with a crimson square background. In turn, it is the main characters with smaller running script of "Braised Beef Noodles" (it should be said that the second line of sight is also called the middle scene), the product photos that express the packaging content (also called the third line of sight, bounded by the middle scene), and then the auxiliary corporate mascot advertising language, performance instructions, corporate logo and so on. This obvious layering, also known as the visual three-step rule, takes into account people's habit of watching still life pictures. As a designer, at the beginning of creating a painting, you should know the theme of your appeal before making it, and create an atmosphere that stands out from the crowd. So the designed picture is like a powerful magnetic force, which tightly pulls the salesman's sight.
(3) Density contrast of composition skills: When it comes to density contrast of composition skills, it is very similar to the contrast of complexity and simplicity in color application, and it is also very similar to the flying white in Chinese painting, that is, the concentrated places in the pattern must be set off by diffusion, and it is not appropriate to concentrate or spread them all. It embodies a kind of density coordination, clear rhythm, relaxation and ethereal. At the same time, the theme is prominent. I see that in many packaging designs, the whole picture is dense and colorful, with heavy color expression from the background pattern to the theme pattern, which makes people feel overwhelmed and breathless. This will not only not beautify the product and promote sales, but also make people bored and lose their appetite. This is caused by not grasping the contrast between density and density.
(4) Dynamic and static contrast in composition skills: In a pattern, we often find this phenomenon, that is, an explosive pattern or several deliberately painted crazy thick lines, or banded English or patterns appear in the background or periphery of a packaging theme name. , all show a feeling of "",and the theme name is dignified and steady, and the background is calm, which is the scene. This contrast avoids everyone's vulgarity and rigidity. So the visual effect is very comfortable. Accord with people's normal aesthetic psychology.
(5) The contrast of composition techniques between China and the West often uses the combination of cartoon techniques of western painting and traditional techniques of China or the combination of Chinese traditional studies and English in a package design. And the picture directly highlights the western photo or a picture on the packaging pattern in a realistic way. This form of expression is also a common reference way, which often appears on the packaging of children's products, women's socks, clothing or cosmetics.
(6) Comparison of ancient and modern composition skills: making foreign things serve China and making the past serve the present. Especially in order to reflect a cultural taste, people often use ancient classic ornamentation, calligraphy, figures and patterns in the current packaging, which is most obvious in the packaging of wine. For example, wine and Taibai liquor, as well as Mid-Autumn moon cakes and black peanuts in food, are all embodied and excavated from these aspects. In addition, there are some high-end gift boxes for cosmetics and daily necessities, and their ornamentation and patterns are also looking for grafting techniques from classical culture. This can give people an antique and elegant pursuit or some comfort. So it is very popular with consumers.
Find a corporate service and go to Pig Bajie. Com, delivery, acceptance and payment.