Classify customers scientifically, and let customers have a knock-on effect through effective means, such as referrals, so that each customer can bring you more effective customers.
2. Teach employees some marketing knowledge and skills.
Beauty salon owners can win the hearts of employees only if they really care about their employees, treat them as customers and, in a sense, treat them as family members. Through continuous training of employees, employees can master more skills. And let employees master the best customer files and make full use of what they have learned to bring more customers to the beauty salon.
3. Continuous interaction with customers
Establish an effective interaction mechanism between beauty salons and customers, and establish a customer database according to the hierarchy. Use the "member club" to maintain interaction with customers and grasp customer information in a timely and accurate manner.
4. Service wins customers' hearts
Research and understand the needs of existing customer resources, and use the internal and external resources of beauty salons to continuously create more experiences for customers. Provide the best service, design and plan the best customer service process and win more customers' hearts. This is the secret of the beauty salon's success.
Treat customers' complaints well
Don't be afraid of customers' complaints. Complaints can only show that the products or services of beauty salons are not in place, otherwise how can customers complain? Just because the customer cares about your beauty salon, otherwise she will complain about your usefulness. We should treat complaints as a gift from customers to enterprises, which is a generous gift. We should not only blame the customer, but also thank the customer, because the customer saw the problem of the beauty salon and raised it with you. Beauty salons should incorporate complaints into their daily management system so that beauty salons can develop for a long time.
6. Give back and reward customers
Beauty salons should subdivide existing customers according to the benefits they bring to beauty salons, which can be points, tours or direct gifts of products and services, as long as they can satisfy customers.
Through the above analysis, I hope to remind beauty salon owners not to ignore customers and their brand experience in beauty salons. A beauty salon that can constantly create more experiences for customers will surely become a successful beauty salon!