In today's society, the fast-paced work and life make many people may not even have time to sit down and eat. Busy life also breeds many health problems, such as obesity and gastroenteritis. In order to keep healthy, meal replacement food came into being. The positioning of meal replacement food mainly has two aspects:
1, a healthy meal for people who want to lose weight.
Meal replacement food has the characteristics of high fiber, low calorie and easy satiety. , can effectively control food intake and calories in food, and help to lose weight. The main goal is to lose weight, especially for female consumers. In addition, various nutritional meal replacement foods also have a certain share in the fitness market, such as protein Bar, which is often eaten by Iron Man.
2. Dietary needs in fast-paced life
For busy office workers, meal replacement drinks, meal replacement sticks and other meal replacement foods can help quickly replenish energy and nutrition, avoid health problems caused by irregular diet, and are more suitable for late night, overtime, meetings and other scenes.
2. What's wrong with meal replacement food?
The market positioning of meal replacement food is relatively clear, mainly targeting two groups of people. However, with the popularization of meal replacement food and the continuous blessing of capital, the meal replacement market has been continuously cultivated and expanded, but it has also brought some problems, laying a hidden danger for the development of the meal replacement food market. The problems of meal replacement food mainly include:
1, health problems
Many meal replacement products on the market cannot "completely replace daily meals" for a long time, and some users may even feel uncomfortable after eating. Some people may have slight abdominal distension, abdominal pain, diarrhea, thirst, mild constipation, disordered defecation, flatulence and drowsiness after eating, which is not conducive to their health.
2, the name is not worthy of the name
Users who buy meal replacement food generally check the food label and nutritional ingredients before buying. However, some food substitutes on the market are not worthy of the name. Although it meets the safety standards, the actual detected values of nutritional indicators of some products are different from their label values.
3. Taste problem
The taste of meal replacement food is also a big problem faced by many meal replacement food brands. Although there are various food substitutes on the market, considering the requirements of low sugar and low fat, it is difficult to make differentiated tastes, and the homogenization between similar products is more serious.
Although there are many problems in meal replacement food, the market of meal replacement food will continue to develop rapidly under the general trend of increasing obesity and overweight people, improving users' health awareness and increasing the number of people just needed for weight management. However, this market needs to be regulated and regulated as soon as possible.