Spring Festival and Valentine's Day beauty salon activity plan (for reference only) Activity background: Christmas and New Year's Day have just passed, and Spring Festival and Valentine's Day are coming soon. At any time, holiday promotion is a promotional business opportunity and marketing means that can't be ignored in beauty salons, and the biggest difference between Spring Festival and Valentine's Day lies in its strong cultural taste and emotional connotation (Spring Festival: reunion, celebration and gift giving; Valentine's day: love, romance, warmth); In this cultural background, how to seize the business opportunities to build the brand image of beauty salons and improve sales performance depends entirely on the careful planning and arrangement of beauty salons. According to the characteristics of the Spring Festival (Valentine's Day), we have determined the promotion strategy of "culture-oriented, emotional singing and sales promotion", and specially planned this plan for the reference of the majority of beauty salons; I. Purpose of the activity 1. Grasp the business opportunities of holiday promotion (Spring Festival, Valentine's Day), avoid vicious competition of "price competition" and "competition for customers" through the innovation of activity content and object, give customers freshness and stimulate their consumption desire; 2. Improve the sales performance of beauty salons and attract new customers; 3. Create the brand image and popularity (reputation) of beauty salons and enhance customer loyalty; Second, the theme of the event, I know my feelings and show my true feelings. (1) Theme: Love is the Spring Festival, and I show my love with gifts. (2) Theme: Say it if you love me. (3) Theme: Love is priceless, and I have a prize. (3) The activity time is 201010/0/0/0/0/0/0/2/65438+. 2. Activity (2) Target audience: participants of the activity (1) and members of beauty salons (old customers) 3. Target audience of activity 3: activity (2) participants and all women; Four. Activity (1): During the special activity of "Give love for the Spring Festival, reciprocate with love", all men can buy a special gift package of "Beautiful Mind Spring Festival Gift" (worth 988 yuan) in the beauty salon and give it to their wives (girlfriends) to fully express their love and thank them for their support and help over the past year; Maxim's card can enjoy special benefits: 1, optional basic nursing items 12 times; 2. You can choose four body care items; 3. Give a set of "Love Unlimited" customized product gift boxes (specially packaged); On February 4th14th, a bouquet of flowers (1 1, the color is your choice) and a box of exquisite chocolates will be presented to the designated person by a special person; 5. Get a man's kidney care; 6. Get a love oath card and participate in the "Best Love Words Selection" activity; 7. Married for more than three years (including three years, subject to the marriage certificate), you can get another 10% discount; Activity (2): "If you love me, say it bravely" Vows of Love Expression Activity 201kloc-0/0/October 3 1 to1February, the husbands (or boyfriends) of men who bought the special package of "Beautiful Gifts for the Spring Festival". Activity (3): "Love is priceless, love me is rewarding" Best Love Words Selection Activity 201010/0/0/3/0 12/February (before 3: 00 pm), all female friends can receive the best love words selection. The results of the selection were announced on the spot on February 2 12 17: 00, and five awards were selected: the most touching love story award, the most creative love story award, the best popular love story award, the most simple love story award and the most humorous love story award. Winners can get a free western restaurant couple package (or a free couple movie package). At the same time, several winners who participated in the selection were selected (the prizes were determined by the beauty salon); V. Promotion of activities: 1. Key time for promotion: five days before the event; Five days after the official opening of Spring Festival travel rush; 2. Publicity means: a. Sending bills (letters to men,); B, hanging banners (activity theme); C. Poster posting or X-box display (activity description); D. others; Remarks on intransitive verbs: 1. Leaflets should be inflammatory and infectious, and put forward the most reasonable, romantic and considerate reasons to impress the target audience-men; 2. Publicity points: emphasize that the special package of "New Year's Beautiful Heart Gift" is a kind of care for his wife (girlfriend) and a practical expression of love; 3. Set the sales target of the activity, assign corresponding tasks to beauticians (beauty consultants), and reward them according to the achievement rate after the activity. 4. Beauty salons must be properly arranged to create a festive promotion atmosphere and stimulate customers' desire to buy; If there is a reminder that "male guests stop", it must be removed during the event; 5. You can jointly promote activities with businesses such as flower shops and restaurants to enhance activities and influence; 6. Note: This scheme is for reference only, and the specific promotion content and implementation details need to be adjusted and supplemented according to local customs and the actual situation of beauty salons. Your suggestion is welcome. I wish you all the best in the New Year and the Year of the Tiger! ! Extended reading of planning scheme:

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