"520 gift box, the goddess was moved to cry." Enter the keyword "520 holiday gifts" in the search box of the shopping app, and holiday gifts such as full-screen gift boxes, lettering crystal balls and music boxes will pop up on the page. The propaganda headlines are full of grandiose slogans and colorful colors, which seem to make people instantly return to the beginning of 2 1 century. Gift boxes are not only impractical, but also worrying in quality, and their non-mainstream aesthetics are even more outrageous. However, the monthly sales below the goods range from 1000+ to tens of thousands.
Nowadays, young people pursue high-end fashion trends, and the popularity of "earthy flavor" is really incomprehensible, but this style that young people like is not because of "its soil", but this long-lost and outdated earthy flavor, which is just a feeling and freshness for themselves.
"Local flavor" marketing method has a good name. The expression and dissemination of the original ecology is actually a simple form of chasing the wind and traffic, and it also combines the marketing method of squandering and getting fascinating. The combination of the two makes the people who are tired of aesthetics feel the impact of mud and sand. This marketing method with strong desire for expression and strong sense of confusion is refreshed by traffic.
On the Taobao platform, there are actually many sales links similar to 520 gift boxes, showing that the monthly sales volume is 1000+. The price of this gift box is mostly between 88 yuan and 598 yuan, which is expensive. The customer service of the store will also recommend a gift box with a median price of more than 200 yuan, and bluntly say "this is the best seller". The store also provides free customized greeting cards, free printing photos, free lettering and other free services. You can guarantee delivery in a day or two. The store seems to be very considerate to the buyer, and the poster says "Don't move!" .
The original price is 378 yuan, with a discount. The actual price is 298 yuan. "One deer has your projection lighting gift box" shows monthly sales of 800+. The gift box has two floors. On the first floor, three Arabic numerals "520" are spelled with roses. On the second floor, there are eight makeup sets including lipstick, air cushion and eye shadow tray. In addition, merchants give away warm palace belts.
Buy such products. Boys will feel that they have taken care of their girlfriends from the inside out. I can't help feeling excited. At the same time, a gift box with a price of 298 yuan under the chain home reads "I am very lucky to meet you and spend the rest of my life with you", which makes men feel that they can convey their romantic commitment.
In the product comment area, almost all comments are written with keywords such as "girlfriend likes it very much", "advanced", "advanced" and "I can't put it down", and occasionally there are several bad reviews with poor quality. Can consumers not be tempted to see boys buy such gift boxes here? The moment I gave the gift, I really felt that I would be moved. But in fact. This is just to grab eyeballs, earn traffic, and soil for the sake of soil. Such an aesthetically worrying "earth gift box" will eventually be eliminated by everyone, submerged in a temporary touch, submerged in a temporary flow, submerged in novel consumption!