First, China Collar Seven Brand Men's Wear: Men should be hard on themselves.
This is a shocking statement, really amazing. Thus, Ye Maozhong is well-deserved to be called a "genius". First-class advertising ideas, coupled with the wonderful interpretation of Kung Fu Emperor Jet Li, it is not surprising that this language is popular all over the country. Many werewolves like Ye Maozhong take this as their motto, and keep it in mind at all times to remind themselves that it is not difficult to be human.
Second, the grain Dojo: non-fried, healthier
In the advertisement, Chen flatly pushed aside the handed fried instant noodles and firmly said, "I don't eat fried food, it's healthier not to fry." . This time, the grain Dojo challenged the whole industry with the trump card of "healthy and green" after Yangshengtang. At that time, Yangshengtang launched a water war, stopped producing pure water and only produced natural water, which was attacked by the pure water industry group headed by Wahaha. Zong Houqing said angrily: "Yangshengtang is engaged in unfair competition marketing planning, not successful marketing planning".
Third, Mengniu night good milk: drink milk at night.
Jack Trout once suggested in another book about positioning, Twenty-two Eternal Marketing Rules: "The leadership rule is obviously the first of the marketing rules. If you are not a leader in this industry, establish a new product category where you can be a leader.
Mengniu grasped this rule, positioned milk as night milk through the location of occasions, which distinguished it from its competitors, created a consumption concept, guided a consumption behavior, filled the mental blank of consumers' night dairy consumption, and became the market leader of night dairy consumption. Q: Can't you drink milk in the morning at night? Answer: nonsense. This is just a hint in my heart, the purpose is to dig out my unique selling point, which is different from my opponent. At the same time, the success of good night milk positioning lies in that the brand name directly conveys the concept of positioning.
Fourth, good bone soup noodles: bone soup is good, nutrition is not a fool.
In the past two years, the flood of super girls has caused men, women and children to engage in "thumb movement" all day. No wonder Super Girl provides the public with a platform of "entertainment experience and interactive participation". The impact of "super girl" has also rushed to the marketing field, and concepts such as "entertainment marketing", "experience marketing" and "grassroots marketing" have emerged one after another. Of course, face-to-face advertising with consumers is certainly not far behind, holding high the "entertainment banner" and carrying "humor to the end".
Summary:
Some classic advertisements are still full of memories, but they are accompanied by the youth of our generation.