1. Program name: Perfect Housewives
Second, the duration of the program: 60 minutes.
3. Broadcasting frequency and time: 8:00-9:00 every Friday night, once a week.
4. Program Positioning: This program is a life service program tailored for married women. It is mainly composed of I Love Kitchen, Life Gang and Mrs. Joe. The program tries to provide housewives with all kinds of life information that they are most concerned about, provide service guides for them to manage the daily life of the whole family, and encourage them not to be yellow-faced women, but also to dress up beautifully while taking care of the family.
Verb (short for verb) Plan audience:
Main audience: married women who take care of their families on weekdays.
Marginal audience: housewives, husbands and children.
6. Purpose of the program: It is convenient for housewives to get close to their needs.
Reason for program planning: The so-called housewife refers to a group of people who put more emotional energy into their families. They account for the vast majority of married women. Compared with men, women are more willing to spend time and energy on housework. Even Victoria, who is so powerful, is just a housewife who can dominate Beckham and influence sports and fashion.
However, don't imagine them as an old and rustic "vulnerable group". Look at the forever housewife in the TV advertisement. They are virtuous and gentle, have a happy face, have a successful and caring husband, have a lively and lovely child, and have a high-quality lifestyle ... Such a group seems to be self-sufficient both materially and spiritually, and this kind of life,
The idea that a wife who darns her husband's socks is as valuable as a female president is quite popular even among modern intellectual women. Moreover, although these mature new women are housewives, they are like the head of the family. As the backbone of the family, they pay attention to the quality of life and are the main purchase decision makers of the family. They rationally trust the media with huge information, especially women's TV programs. Directors are not only their assistants, but also their partners, creating life, enjoying life and improving the quality of life for new urban women. Our slogan is "housewives live a good life, good housewives live a good life", and we want them to become "ideal new and good housewives idols, warm housewives with affinity, fashionable and beautiful housewives, smart housewives who understand housekeeping, and elegant housewives with taste." Beauty, family and taste are indispensable.
Married women choose the most suitable lifestyle through full self-awareness and ability. They are good at finding a sense of accomplishment in the family and winning the respect of their husbands, children and family. For these women, a peaceful family is a safe haven. Once the rear is settled, they are free to do their own thing. They are also willing to dedicate their enthusiasm to this family. Therefore, they keep learning from the media: how to manage money, how to arrange winter clothes, how to arrange a family of three to go to the suburbs for a holiday, how to put on a clean light makeup ... to entertain themselves and live a better life.
There are more housewives of another type, who are used to living by intuition and experience, especially those women who don't necessarily have high academic qualifications and don't necessarily live in the CBD of metropolis. They know how to bargain, have a good grasp of the family's living expenses, instinctively know how much of their monthly salary is saved regularly, and how much is used for investment during their lifetime. They always know where to get discounts and squeeze into the sale at the first time ... However, these folk wisdom may not be available in TV programs.
After work, they pick up the children, buy food, cook, mop the floor and hold the remote control. They will sit on the sofa and watch some soap operas. Seeing the cold world makes her beat her chest and feet, and seeing the true feelings makes her cry. They will be tempted without thinking after a day's fatigue. Because life is so mediocre and stable, they always hope that they can be moved. Traditionally, when a woman steps into the ranks of housewives, it seems that the aura of beauty and charm will gradually fade away and is no longer the focus of people's attention. But in fact, housewives are an important part of society and the hub of family happiness. Unfortunately, for many years, housewives have never been fully and accurately interpreted in China's TV media.
Source: (/s/blog _ 533A5E230100fvhm.html)-Life service program "Perfect Housewives" program plan book _ Feng Qi _ Sina blog
8. Moderator's style: youthful, lively, fashionable, full of passion and vitality.
Director's concept: brand-new perspective, scientific comments, and friendly mentality.
As a fashionable housewife in the new era, do you often worry about a mountain of housework? Do you often complain that housework takes up your time with your husband ... do you dream that one day, housework can be taken care of easily, and there will be enough time to create an interesting family life without living up to the reputation of being a good wife and mother? Speaking of housework, do you immediately see pots and pans covered with oil stains, stained toilets and dusty floors? How can we be a fashionable housewife, who can not only take care of the clean home environment easily, but also realize the satisfaction and fun brought by these trivial chores? Come and learn the secret of our beautiful and happy housewife! Many life tips and cooking methods are introduced, which are easy to learn and super easy to use, especially suitable for housewives to imitate and learn.
Collection of laundry tips: how to deal with pen marks on clothes: pour alcohol on the scratches of fountain pen on clothes and cover every scratch with alcohol evenly. Alcohol should be medical alcohol with a concentration of not less than 75%. Turn the alcohol side of the clothes up, and try not to touch other sides of the clothes, otherwise the marking color of the pen or ballpoint pen may be dyed to other parts of the clothes. Prepare more than half a basin of water with an ordinary washbasin, and then pour two bottles of bleach into clean water. Be sure to fill two bottles. Take it and stir it, and add a little washing powder. You can control this amount by yourself. After that, stir it a little to make the washing powder completely soluble in water. Ok, now soak the clothes completely in water for 20 minutes. Time's up, laundry, no trace!
My mother told me from an early age that women should be able to cook and do housework. I want to not only bring good vision and taste to everyone, but also let all girls see that tradition and fashion are not in conflict. The following is how to make vegetable beef porridge:
Ingredients: beef -40g, rice-1/4 bowls, spinach-1, broth-1/2 cups, potatoes, carrots and onions-1/5, and some salt.
Practice: 1. Prepare lean beef and mince it.
2. stew spinach, carrots, onions and potatoes.
3. Put the rice, vegetables and minced meat into the pot and season with salt.
Housewives who often do housework must have rough hands. Let me teach you a few simple methods of hand protection, which busy housewives must try.
1. Wear rubber gloves when working: one washes dishes, the other washes clothes and the other cleans. Be sure to buy gloves above 10 yuan.
2. Apply hand cream as much as possible: buy a box of bagged snake oil and squeeze it into a used empty cream bottle. 10 yuan can be used for one year. Apply it after washing your hands as much as possible. Conditional use of SPF hand cream is better. Sunscreen can prevent age spots on your hands. Ha ha.
3, highly recommended, honey+sugar massage hand skin: as shown in the figure, pour some honey on your hand and add a little sugar. Rub it for a few minutes like washing your hands. Especially the parts with cocoons, strengthen rubbing. Not too little honey. Keep your hands smooth when rubbing, and don't pull your skin. If honey is not lubricated in cold weather, you can drop a few drops of water on your hands. This trick can remove cocoons from your hands. This is the method introduced to me by my younger sister in the beauty salon before. After rubbing, you feel so soft. Touch your baby's ass, and they won't think your hand is too hard. Housewives must try!
Special note: if there are no cocoons on your hands, you don't need to add sugar (or exfoliate a little), just massage with honey.
In order to beautify the lines of hands, you can dance your five fingers (from little finger to thumb) like playing the piano, but the key is to straighten your fingers as much as possible and make them tight. This will lengthen the lines of your hands and make your fingers slim. When watching TV at work, play when you have nothing to do.
Source: (/s/blog _ 533A5E230100fvhm.html)-Life service program "Perfect Housewives" program plan book _ Feng Qi _ Sina blog