Promo planning scheme
On the occasion of enrollment in the New Year, in order to better cooperate with the college's enrollment propaganda work, better publicize the college's culture and construction, and form a good and extensive advertising effect, the website studio is willing to do its bit for the college's enrollment propaganda work, and decided to shoot a campus propaganda film on campus to record all aspects of college entrance examination candidates, parents, the public and the media, carry out good publicity activities, and show the good image of the college. All the shooting work was carried out in our school, covering staff, buildings, equipment, culture and education, community activities, food, clothing, housing and transportation. Summarize the superior educational resources of City Vocational College. Moreover, this shooting needs the support and cooperation of college leaders and departments, so that the shooting work can be implemented smoothly and the shooting production can be successful. Realize the fastest, most efficient and most effective social propaganda.
The specific shooting items are as follows:
1. The shooting work is undertaken and produced by the website studio of the Media Center. The media center provides all kinds of shooting equipment and post-production equipment needed for shooting, and all departments of the college (including departments) provide shooting venues, tools, information materials and other support.
2. The shooting and production of this film will be supervised by the teachers in the media center, so as to achieve the standardization and scale of shooting and production.
3. The shooting location is set in the square at the entrance of the college, the teaching building, the library, the administrative building, the pioneer park, the Acacia forest, the people's high garden, the canteen, the dormitory, the newly-built teaching laboratory building, the stadium, the service area, the computer practice center, the network base and other places.
4. For the broadcast commentary materials needed for this shooting, the relevant departments of the school need to provide detailed information such as school construction, teachers and scale, so as to achieve more accurate and true publicity effect.
5. This film will invite the relevant leaders of the college to give corresponding speeches on this film to show authority and affinity.
The film is divided into three parts: the general situation of the college → the hardware facilities of the school → the software of the school (including the cultural landscape of the school staff, students' study and life, undergraduate and correspondence education).
General situation of the college: relevant leaders of the college will be invited to give a speech, giving a general exposition on the teaching, teachers, construction, employment and development of the college in order to achieve authority. Reflect the core role of a school.
School hardware facilities: photograph the key hardware facilities of the school, visually photograph the superior buildings and equipment of the school, and show powerful and advanced hardware equipment out of the city.
School software: reflect the teaching staff and learning atmosphere of our school by photographing the learning, life, work and practice activities of faculty and students.
Shooting location and details:
1. Panoramic shooting of the whole school: Using the hillside near the school, the whole school was shot dynamically and statically with cameras and digital cameras on the mountain. The combination of dynamic and static highlights the construction scale of the college. And show it to the audience with a broad and grand vision, touching the soul.
2. School Square: Through the use of scooters, rocker arms, sliding feet and other tools, the school gate, school board, square, square greening and other landmark buildings and landscapes are photographed in an all-round way by using the effect of lens shift and upward sliding. And highlight the imposing manner and greening beauty of the school gate square. Highlight the theme of modern cities.
3. Teaching building: We will provide multimedia and computer rooms for the first and second teaching buildings. Take pictures of the classes of teachers and students such as the language lab. First, show the audience two main teaching buildings and experimental buildings, and take pictures of the equipment inside and the classes of teachers and students, so as to truly reflect the good learning atmosphere and teaching quality of the school. By photographing the details of teachers and students' lectures, lectures, answering questions, asking questions and homework, we can show the spirit of college students' tireless and studious study.
4. Radio: The shooting of radio equipment reflects the modern and direct way of cultural communication and exchange in our college. And let everyone know the role of "Voice of the City" in schools, which is a bridge between teachers and students.
5. Library: Photograph the whole building of the library, the equipment on the first, second and third floors and the reading situation of students. And increase the homepage screen of the college library, show the diversity and networking of our electronic library, highlight the theme of modern library-rich book resources and electronic reading room, and show students' thirst for knowledge and strong thirst for knowledge.
6. Central computer room: Our advanced network equipment and technical elite will be the strong backing for the smooth development of our propaganda work. The equipment shooting in the central computer room highlights the solid network system pillar behind modern education.
7. Administration Building: By shooting the administration building, leaders are invited to give speeches, showing the hard work and tireless gardener spirit of teachers and leaders. Reflect the educational thoughts and love of caring for students and the next generation of leaders.
8. College Students Pioneer Park: Through simple or detailed shooting of various departments in the Pioneer Park, the working pictures of teachers and students inside are photographed, so that the audience can intuitively understand the diligence and wisdom of teachers and students in the Pioneer Park. Highlight our entrepreneurial spirit and theme, reflect the entrepreneurial spirit and consciousness of college students, expand students' entrepreneurial ideas, and promote entrepreneurship and employment.
9. Canteen and service area: Photograph some working scenes and equipment of the canteen, show the dining situation and conditions of our canteen to teachers, students and candidates, and photograph the general situation of restaurants and snack bars in the service area to show our rich campus dining and entertainment. It is necessary to publicize the basic necessities of a school. We will shoot here to reflect the rich food and entertainment culture of the college.
10, Dormitory: We will shoot all the dorms in the school, about two. Three buildings. Five buildings. Students' dormitories such as dormitories can be selectively optimized, and teachers' dormitories can also be photographed. Through the shooting of modern apartment dormitory, the standard modern apartment dormitory is shown to teachers and students, which makes people feel at home and has a modern atmosphere.
1 1, computer training center, network base: through the shooting of these network equipment and places, the college's powerful information network platform, rich after-school life and complete training and practice base are presented. Let the computer major in our school of economics be more powerful.
12, Stadium: During class, we will ask the class to cooperate with us and take photos of the class and morning exercises. Every athlete and teacher in the stadium is our theme full of vitality and health, and youthful vitality and health are our goals.
13, Acacia Forest, People's Garden: Learning, knowledge and culture are the cultural connotations that every university should have. We will still shoot these places, and then arrange the actors to shoot dynamically. Through the shooting in the two places, the cultural connotation of the school has been further embodied and deepened.
14, Campus Plant Landscape: Beautiful scenic spots on campus are photographed and post-processed, giving people a beautiful and elegant campus landscape.
15, undergraduate and correspondence education: We will shoot the scene to explain the continuing education of undergraduate and correspondence education. Reflect our continuing education resources.
In the era of information and advertising, as a modern university and a vocational university in the city, it is even more inseparable from the advertising effect. Publicity through the Internet and the media will get twice the result with half the effort, which will have a good publicity effect and benefit. Greatly improve the cultural and technical quality of the school. Video promo will be the most direct and vivid way of publicity, which will directly convey the cultural essence and construction scale of the school to candidates, parents and the public in a vivid way. Let everyone know all aspects of the school more quickly, conveniently, clearly and truly. Full of confidence and hope in this university, so as to enhance the image and quality of the school. It has played a very obvious role in promoting the construction and development of the school.
Through this shooting, we can not only widely publicize the school, but also let our students know more about the culture of this modern young school, better reflect and exercise the technical level and talents of teachers and students in the media center, create a powerful propaganda media, and make the image and quality of the college go up a step. Before that, we have produced documentary films of the college and video news programs on campus for viewing. On this basis, we will invest more manpower and technology to make a promotional film for this college. We have the confidence and technology to create this promotional film with pioneering mileage and strong publicity, and build a powerful multimedia platform in the future to make better works and programs. We also hope that the enrollment of the college will be more brilliant tomorrow.
The second promotional film planning scheme
First, the overall idea shows that the overall idea of the promotional film is divided into five chapters, starting with the location of XXXX, introducing the overall publicity of the school. Each chapter of the promo will focus on the construction and development of the school since ×, and carry out the overall style of XX with historical pen and ink. Each chapter not only fully embodies the scholarly atmosphere of teaching and educating people in the school, but also increases the sense of history in the development of the school. Rich dubbing, magnificent sound effects, festive background pictures and nostalgic tones are added to the feature film, and transitional flowers with ornamental and historical value are added to show the history, nostalgia, advancing with the times and vigorous development of the promotional film to the audience one by one.
Second, the mode of production
Use videos, pictures and other video materials and related school development materials for post-editing, combined with supporting' music materials and dubbing effects, right-click the three to combine XX's education, scientific research, teacher training and other aspects, as well as XX's mixed-race development process and humanistic spirit; Through the shooting of school infrastructure, campus environment and the interpretation of campus life, it reflects XX's mental outlook and positive attitude towards life of teachers and students.
Third, the specific framework implementation.
Chapter 1: Due Diligence-A Historical Chapter
The historical chapter highlights the stormy course that the school has experienced since × years, and the process of constantly accepting the baptism and experience of society and developing and growing. This chapter begins with the achievements of the school in the anniversary of XX. From this achievement, a movement describing the development of XX was created, and the development process has evolved to this day. XXX's filial clan style, cultural heritage and educational historical value have been affirmed by the society and parents. This chapter is as follows.
Chapter Two: Persistence and Navigation-Narration
From a holistic perspective, the general situation and characteristics of Jiangpai are presented to the audience. The summary chapter is a summary of Columbia feature film's introduction to the school, which roughly expounds XX, and the contents are as follows.
Aspect composition:
1. Creation: Show the general situation of XX (generally summarize the school motto, teaching style, study style and leadership style).
2. Environment: Show XX's school-running ability and development scale.
Chapter three: vigorous development, passionate progress-development chapter
This chapter and the second chapter complement each other, closely combining the overview and development, and alternately expressing from the aspects of school-running characteristics, school-running philosophy, management system and campus culture. The development chapter is the focus of the promotional film, so it will be conceived and expressed with more pen and ink. This chapter includes the following aspects:
1, Teacher: The interaction between the teaching discussion of school teachers and the scene of teaching and educating people.
2. Education and teaching: the teaching results of various teaching laboratories.
3. Management system: shows the working system of school management, such as framework and management system.
4. Campus culture: All kinds of activities carried out during the development of the college, whether it is the entertainment activities of students or teachers and students, are displayed one by one to show the lively educational atmosphere of the college.
5. Construction of style of study: it shows the school's learning atmosphere, learning atmosphere, students' exams, employment rate, etc.
Chapter IV: Pioneering, Innovating and Striving-a chapter of soaring.
In this chapter, we will focus on the outstanding achievements of the school in various periods and in the process of school development, which is also the basis of the last article. At the same time, it is also summarized as a milestone in the development of the school in this chapter, which can be divided into the following aspects:
1, impressive achievements: the collective honor awards won by the school, the outstanding contributions of faculty, alumni and students or the awards of great significance are displayed one by one (the overall performance in this summary is fast-paced, both festive and inspirational).
2. Peaches and plums are all over the world: This section mainly talks about teachers' contribution to society after they leave the campus and enter the society, and also expresses the meaning that teachers are all over the world.
Chapter five: Make great efforts to govern the country, with a long way to go-prospect.
In the prospect, it is mainly to show the future development prospect of the school and lock in a goal for the future development. On the one hand, it reflects the concern of leaders and the hope of people from all walks of life, parents, faculty and students for the future development of the college. On the other hand, it also explains how the school will continuously improve the level of education and teaching, sublimate the image of the school, carry forward the central theme of XX propaganda film, and do its best to manage it on the basis of the original expression of school development, school motto and goals.
Four. Precautions:
In each chapter, a transition is needed as a connection between chapters. The transition lasts about 5 seconds and is designed as follows:
The whole screen is designed in a gold-rimmed color with a red background, supplemented by the light of a leaf-shaped ribbon, and the silk edge of the ribbon is decorated with a matching solid color system. The title is like floating on the streamer in Phnom Penh, with a small and delicate gladiolus in the lower left corner. The whole flower presents a clean and tidy picture effect, and also expresses blessings to teachers and schools.
Article 3 Planning scheme of promotional film
First, the name of the promotional film: "Home, Sixteen Feelings" Second, the organizer: Youth League Committee of Shandong University of Technology Business School
Organizer: Shandong University of Technology Business School Association
Third, the shooting time:
Four. Activity background:
As one of the three major business schools in Shandong University of Technology, under the guidance of the Youth League Committee of our school, the business school community adheres to the purpose of "serving students wholeheartedly", provides students with a colorful activity platform, enriches campus cultural life, implements the work functions of "service, supervision and management", formulates a vertical service system for community work, and enters the community to improve the community. At present, there are 16 college students' associations in our college, which are the largest, the most comprehensive and the most complete organizational system. It is the first college-level association to start membership service and create a new media platform, and it is also the innovation base of Shandong University of Technology. In addition, 20 13 won the "National Excellent University Association Award" in the "National Excellent University Association" activity, and won the titles of three star associations and three excellent associations in the school association evaluation, with remarkable achievements.
The meaning of verb (the abbreviation of verb) activity:
Guided by the "home" culture of unity, honest and frank, youth and vitality, the production of this promotional film aims to promote the construction of community culture in our college, enrich the campus cultural life, improve the popularity of the community, enhance the campus cultural taste and lead the campus cultural fashion. We will urge CSU to give full play to its leading role in coordinating and organizing, so that teachers, students and the outside world can fully understand CSU and business school associations, and build a brand CSU with active youth for contemporary college students. The film actively responds to the call of the May 4th Movement, unites young people, cultivates and inherits the university spirit, builds an effective publicity platform for self-education, self-management and self-service in colleges and universities, and comprehensively carries out meaningful, in-depth, tasteful, valuable and meaningful community activities, laying a good foundation for creating a youthful, diverse and rich campus community culture and providing a publicity platform for creating a family-friendly theme atmosphere of community culture.
Market analysis of intransitive verbs;
1. Compared with TV and newspaper media, publicity in schools is cost-effective and can be achieved with the least amount of money.
2. There are frequent personnel flows and close contacts between universities. Our college has a large number of students from all over the country, which is of great help to the promotion of product brands.
3. College students have a strong ability to accept new things, and it is easy to form a trend, which quickly radiates to the surrounding areas. If the merchants can effectively publicize through the shooting of the corporate propaganda film of the business school, the effect can be imagined.
4. Taking this opportunity, the Social Affairs Association of our college will try its best to help sponsors build brand image, push products to the majority of students, and achieve a win-win situation for this event!
5. The cost of this promotion activity in colleges and universities is not comparable to that of other media, and the cost of several advertisements can even be promoted in colleges and universities for several years. Moreover, this promotion activity is also an important part of campus culture, which is strongly supported by the school, lively in form and obvious in effect.
6. The nature of the filming activity of this promotional film is quite special. Merchants can choose the channels sponsored by equipment and prizes for publicity, and the effect can be imagined.
Seven, publicity plan:
1. Leaflet: Send it to the doors of dormitories and canteens in dormitory areas.
2. Exhibition board: put one in the canteen and one in Teaching Building No.3, which will last until the filming activity is over.
3. Banner: Hanging at the entrance of the canteen and on both sides of the road, one week before the event until the end of the event, it is clear at a glance, expanding the influence of this promotional film shooting.
4. Posters: put up large posters on all the publicity columns of the whole school, which are warm, energetic, fresh and elegant, and put them on all the publicity columns on campus and in student apartments one week before the activity.
5. Campus radio: You can use campus radio to promote lunch and dinner activities.
6. Notice by flying letter: The Youth League Committee sends a flying letter to inform the class committees of each class to pass it on to the class.
Eight, shooting process:
1. Collection time for planning ideas: April 20th to May 10.
2. Solicitation method: Submit the creative book to Room 4 13 of Teaching Building No.3, or submit it through WeChat and Renren.
3. Specific process: According to the shooting arrangement, a professional photography team is invited to shoot, and the actors are mainly from within CSSF, which fully embodies the elegance of CSSF and the community, shows the characteristics of community activities and deeply embodies the cultural connotation of CSSF. The music adheres to originality and is sung by members of the Society for Social Harmony. Later, video and music will be integrated to improve the content of this promotional film.
Nine. budget
X. merchant sponsorship scheme