The perfect diary was launched in Taobao shop on 20 17. In less than three years, it has grown into a star enterprise representing new domestic products.

Perfect diary is a make-up brand, focusing on European and American beauty products. 18-28-year-old young women, the price of a single product is basically within 100 yuan, and the cost performance is also very high. Products such as lipstick are famous for their high mark-up rate. It is normal for big brands to increase their prices by ten times, while the perfect diary is only three times. It is the high quality and high cost performance that make Perfect Diary users have a good reputation and a high degree of communication.

In 20 18 and 20 19, the category of "Tmall Double Eleven" was the first, and the sales in 20 19 was about 3 billion. There are more than 6.5438+million fans in Tmall. In the same category, only Estee Lauder in the United States and L 'Oreal in France have more fans than it, and they are both international brands with a long history. You know, Estee Lauder was founded 73 years ago, and L 'Oré al is the brand of 1 12.

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The Development of Perfect Diary

On August 23rd, 20 16, Perfect Diary Perfect Diary Team was established.

2065438+March 2007 Perfect Diary ushered in the launch of Taobao Store.

August 20 17 Perfect Diary Taobao Store was launched in March 20 17 and upgraded to Tmall Store in August.

20 19 10 19, the brand perfect diary of Yixian e-commerce opened its offline experience store in Dongguan.

2065438+091kloc-0/On October 25th, Perfect Diary, the first offline store in Shanghai, opened on the B 1 floor of Global Harbor.

On October 30th, 2065438+091kloc-0, the first store of Perfect Diary in Changsha officially opened on the A floor of Guo Jin Street.