1, staffing
The purpose of establishing personal design is to gather user groups in a personalized form and increase the stickiness of fans. In order to continue to be popular in Tik Tok, creating personal design is the most important step.
The specific operation process is that we can first analyze the needs of users to set account positioning and determine account setting and content mainline. After that, we will promote brand-new users by making high-quality video content, and finally continue to attract target users through the precipitation influence of high-quality content of brand accounts, and build Tik Tok's own fan traffic pool.
2. Pay attention to video copying
Tik Tok can play a copywriting role in three places: title, comment and subtitle. Headlines, comments, and subtitles are all designed to better serve the content, let users intuitively understand the author's ideas, and thus arouse their desire for interaction.
Title plays a key role in improving the completion and interaction rate of video playback. If the video title is not attractive enough, no one will open the video, and naturally there will be no user behavior. The subtitles of some videos are also very important, and it is usually necessary to add subtitles at key steps to help users understand the content.
3. Create communication hotspots
Tik Tok's user interaction is particularly high, and it is also very suitable for the spread and diffusion of marketing activities. This can be seen from the case that the National Museum of China and seven local museums jointly launched the "First Cultural Relics Exhibition" H5, which exploded a social platform.
Four inspirations from Tik Tok action
1, adjust personnel settings to improve identification.
There are many people playing Tik Tok. What we need to do is to improve the recognition of our account. Let me give you an example here.
There is an account in Tik Tok called Keye. A girl shares her daily life, and the account has been tepid in the early stage. Later, she released a video "2 1 day vest line training", which is to record the process of exercising vest line. Through this series of videos, the number of fans rose to 1 10,000. In fact, this is to create her own personal design. Later, he changed his name from Keye to Little Nezha.
2. The release time is stable
According to my observation, the release time of many big Vs is roughly three time points, namely 1 1:30 in the morning, 13:30 at noon and 17:30 in the afternoon. In the early stage, it is indeed possible to send more videos to check which traffic will be better, but at the beginning, it was suggested that 3-5 times a day was enough to check the time point.
3. Tools and subtitles
The so-called sharpening the knife does not mistake the woodcutter. If you want to play Tik Tok well, the necessary props are naturally indispensable, that is, shooting tools, editing software and so on.
Another point is subtitles, because in video playback, fans may not see the name or price of the product clearly, but they will definitely see the subtitles in the video, which is very eye-catching.