Celebration Plan 1 I. Theme of the event
The name of the event is "Happy KTV, Happy KTV Anniversary Celebration". It is intended to enhance the brand influence through a series of activities and show the image of joy in the sky from a new angle.
Second, the activity positioning
Consolidate the customer base through a series of activities, so that new and old customers can feel the real quality, convenience and benefits.
Third, the activity process
Activity time: 20xx 165438+ 10/6 to 20xx 165438+ 10/8.
Activity layout: 1, with banners at the door and hydrogen balloons in the square.
3. balloons and ribbons in the shop
Campaign promotion: 1, DM single distribution 2, member SMS platform,
3. Posters and booths in the store
Activity preparation: 1, 10 banner 2, 4 hydrogen balloons.
3, ordinary balloons 5 packs of 4, 50 ribbons
5. Deutsche Mark Table 30,000. 6. Poster, X-frame, 7,654,38+0,000 ring earth red 2,8,654,38+0,000 ring salute 6.
9, several promotion
Activity content:
(1), there is a good gift when you enter the store!
You can get a beautiful gift when you spend in the store during the celebration.
Remarks: exquisite gifts are customized key chains.
2, the stored value is large!
During the activity, you can enjoy singing in standard rooms and big bags for 3 hours and get a 1 fruit platter if you store the value above 800 yuan at one time; You can enjoy free singing for 3 hours and get 2 fruit platters in any room with a one-time storage value of more than 20xx yuan.
3, double integral music!
During the three-day celebration, you can enjoy double points when you come to the store with your membership card, and the points can be exchanged for various gifts.
(4) Lucky draw, 100% wins the prize.
During the celebration, you can participate in the lucky draw when you spend all your money in 200 yuan in the supermarket.
First prize: 880 yuan Baodian XO bottle.
Second prize: a set meal worth 268 yuan.
Third prize: three-hour free singing ticket.
Fourth prize: a voucher for 50 yuan.
Fifth prize: a beautiful little doll
Lucky prize: a beautiful gift.
Remarks: exquisite gifts are customized key chains.
Lucky draw: After customers spend all their money in 200 yuan in the supermarket, the cashier will remind them that they can participate.
Lottery: guests draw numbered balls from the lottery box, puncture balloons according to the corresponding numbers, and win prizes according to the winning list in the balloons.
(5) Happy birthday
Customers who come to the store for their birthday on June165438+1October 18 can enjoy it with the original ID card.
Free singing for 2 hours (limited standard room, big bag)+fine red wine 1 bottle+fruit platter 1 serving+sweet popcorn 1 serving. Book a private room 2 days in advance and enjoy free private room layout service.
Poster content: 1. Advance publicity
The third anniversary celebration of Le Fantian KTV (Nanxiang Store) is about to begin, so please look forward to it?
Second, during the activity.
The third anniversary celebration of Le Fantian KTV (Nanxiang Store) is in full swing, and the multiple offers are the same.
Step by step, please consult the service desk for details.
The second part of the celebration plan 1. Purpose:
Take the fifth anniversary of the beauty salon as an opportunity to give back to old customers, attract new customers, increase the recommendation of old customers, improve the enthusiasm of new customers, create a festive atmosphere, cause a sensation on the day of the lucky draw, and improve the quality of store publicity.
Prize setting:
Grand prize: 29,800 yuan xx card.
First prize: 19800 yuan xx year card for studying in the United States.
Second prize: 5 Supaqi electric cars.
Third prize: 500 yuan, a cash card. (The down payment for technical projects can be 1000 yuan in cash, which needs to be paid off on the spot). 10
Publicity channel:
1, telemarketing informs old customers.
TV advertisements attract new customers.
3, body advertising and dubbing for street propaganda.
4. Hang vertical banners in front of shops and main streets.
5. Place a rainbow door at the door.
Second, the propaganda words:
The fifth anniversary celebration of xx beauty cosmetics, three stores celebrate together, give back to old customers, make new friends, surprise draw, electric car, electric heating fan, prizes plus prizes, beautiful xx, and great value surprises are waiting for you. Xx beauty, draw the beauty of angels with intelligent hands, and write happy music with grateful heart! Xx beauty salon, convey confidence and spread beauty!
Operating principles: old customers are recommended to recharge, new customers are charged an appointment fee, personal activity orders are recommended, and lottery is recommended.
Recommended way: xx beauty card
Distribution cycle: 7 working days from the time of card collection.
Stored value plan:
Store value 1000 yuan to send a 4-point diamond ring or pendant 880 yuan.
Store value is 20xx yuan, 8 cents diamond ring or pendant 1800 yuan.
Shop 3000 yuan to send 12 cent diamond ring or pendant 2800 yuan.
Shop 5000 yuan to send 14 cent diamond ring or pendant 4800 yuan.
Stored value 10000 yuan to send 18 cents diamond ring or pendant 8800 yuan.
Third, the mode of operation:
Send messages to old customers, make phone calls, fill in lottery tickets, and promote the technical project Butterfly Change Card, which old customers use for themselves or give to friends. If you spend once, you can get a 880 yuan diamond ring (the back of the butterfly card is the project introduction, and the space behind it is used to stamp the project); if you spend twice (including friends' consumption), you can participate in the diamond growth plan, and so on, you can spend 1 4 diamond ring.
1. Old customers fill in a lottery ticket (high consumption level). Old customers talk about charming investment plans; That is, the stored value is 1 000 yuan, and a diamond ring worth 40 cents is given to 880 yuan.
2. Fill in the form when the consumption of new customers exceeds 1000 (if there are many guests, you can increase the consumption appropriately and issue lottery tickets).
3. New and old customers can fill in another xx beauty card with a stored value of more than 1000 yuan, which needs to be paid in full.
4.xx Qingcheng Card successfully recovered 5 free cards, 1 lottery ticket and 1 diamond ring, with 4 points.
5. The more stored value, the more xx beauty cards are issued (stored value upgrade 1000 or above), and the more chances of winning the lottery. During the activity, China Kemeike paid more than 500 yuan for the science and technology project, and the 500 yuan deposit was 1000 yuan.
6. Small lottery in the store: 1, small gift. (Customers with average spending power) 2. "xx Allure Card (a customer with strong spending power).
7.xx Qingcheng Card holders will receive a value of 198 yuan when they pay for an appointment in 300 yuan; Zisha Pot and a free card for 12 months in 360 yuan, and participate in the in-store lucky draw once.
Remarks: Make two identical lottery boxes, put them in different rooms, and draw lottery according to customers' spending power. High-end consumer customers mainly draw xx Allure Card.
Fourth, the lottery type:
There will be a small lottery in the store and a big lottery at the end of the activity.
Small lottery: customers who have no spending power draw prizes for several years on the spot. When a customer with spending power draws five xx Allure Cards, he tells the customer that as long as the xx Allure Cards are given to five friends, when all five friends return to the store to register, they can give a diamond ring or other high-grade gifts worth XXX.
Big draw: a big draw will be held in the hotel. After the lottery, communicate with the intended customers on the spot. The guest who won the grand prize came to the store to receive the prize the next day. Staggered time, after-sales teachers receive one by one.
Xx Allure Card Lottery:
Making xx Allure Card: The front of the card is mainly the image of a beauty salon, which is divided into front card and back card. Write the services included in the card on the back and make a friendship link on the front (that is, write the name and phone number of the recommender on the front and back cards).
Rules for the use of xx Allure Card:
1, xx whole card value:
You can get one purple clay pot with this card (value 198 yuan). With this card, you can get a free consumption card in 360 yuan in February 65438.
With this card, you can enjoy an expert facial contour diagnosis (after-sales interview to find the demand), and with this card, you can participate in the in-store lucky draw for the tenth anniversary of the summit.
2, xx city card sign-in:
When customers arrive with xx beauty cards, grasp two points:
1, collect the reservation fee 1, pay the 300 yuan reservation fee, and return it after 12 months.
2.xx Allure Card customers participate in the lucky draw (xx Allure Card drawing).
2. According to the customer's personal situation, the xx Allure Card will be converted into a stored value diamond ring.
Remarks: All xx beauty card customers are accounted for separately, and the customers are informed that the gifts will be distributed immediately, and will be returned after paying a deposit of 12 months.
Focus of activities:
1. When new and old customers come to the store, they are all induced by gift diamonds and lucky draw opportunities, prompting them to store value.
2.xx Qingcheng Card customers are guided by the teapot and small lottery in the store, telling customers that they can draw a diamond ring as a temptation to make an appointment for payment.
3. Individual customers come to the store to introduce the benefits of xx beauty card and promote the stored value of the card.
There are two lottery boxes in the store, one is xx Allure Card and the other is souvenir. You can take part in the lucky draw when you arrive at the store.
Celebration plan 3 1, card promotion
Card opening promotion is the basic promotion method of nail shops, and it has also become one of the main promotion methods of nail shops. There are various forms of card opening, as small as: monthly card, season card and annual card; As big as: gold card, silver card, bonus card, VIP card, membership card, etc.
How to use it: In order to retain loyal old customers, nail shops can enjoy certain discounts on the amount of promotional cards they handle for customers during the service period, and customers can also enjoy certain discounts and discounts when purchasing products, and enjoy various preferential items of nail shops.
Occasion docking: Monthly cards, season cards, annual cards and bonus cards are suitable for nail shops of any size, while gold cards, silver cards, VIP cards and membership cards are suitable for large nail salons, nail clubs and nail spas.
2. Discount promotion
Discount has always been an important means of business promotion, which has a strong effect of attracting attention and stimulating the desire to buy, and the effect is immediate.
Usage: Discount promotion is the most commonly used promotion method in nail shops. In view of this promotion method, nail salons launch different discount products according to different seasons and festivals, stimulate customers' consumption desire with some low-priced products, and promote the sales of other products, or let customers try a discount promotion method when new projects are launched.
Occasionally docking: suitable for any type of nail salon.
3. Free trial promotion
Free sample fitting promotion is a promotion method launched by nail shops to attract new customers or develop new projects, so that customers can feel before spending.
How to use it: nail salon gathers customers with certain needs and gives them a free trial at a given time, so that customers can experience the effect first and then train them to become the main customers.
Occasionally docking: suitable for small and medium-sized nail shops.
4. Promotion of consumption bonus
Consumption points are a method adopted by nail shops to give back to old customers, so that old customers can get some gifts from nail shops after spending a certain amount, so as to promote customers to continue spending and bring them a kind of spiritual comfort.
How to use it: nail salon should set certain points first, and customers who reach a certain amount will get certain points, so as to get products, gifts, services and so on. Gifts from the nail salon, and you can also participate in other preferential activities.
Occasionally docking: any type of nail salon is suitable.
Top ten marketing schemes of nail shops
5. Number of promotions
Frequency promotion is the most conventional promotion method in nail shops, and it is an incidental promotion after customers consume it, so that customers can feel more preferential treatment in nail shops and stabilize the crowd who will become old customers of nail shops.
Usage: The nail salon can set customers to do the items or services designated by the nail salon for free after the first service. The first few times after feeding are free, and each time is a promotion segment, which depends on it.
Occasionally docking: suitable for small and medium nail shops.
6. Promotion of activities
Activity promotion is a new promotion method in nail industry, which can make the sales of nail shops surge in a short time. Using various holidays, nail shops can carry out such large-scale promotional activities.
How to use it: nail shops can use holidays to invite some professional nail people to promote sales through certain activities and projects.
Occasionally docking: suitable for large and medium-sized nail shops.
Top ten marketing schemes of nail shops
7. Reward promotion
After a customer buys a product or a product at a certain price, a nail salon can use it to encourage customers to spend again.
Usage: The nail salon can give customers some small gifts, such as sand strips, nutrient oil, nail polish remover and so on. You can also carry out lottery promotion, such as setting up a certain period of lottery activities in the store. After each consumption, guests will stimulate consumption through lottery according to the amount after consumption.
Occasionally docking: suitable for all types of nail shops.
8, send a single promotion
In order to attract more new customers, expand the business circle and improve the popularity of nail shops, nail shops distribute leaflets and experience sheets as a means of promotion.
How to use it: nail salon needs to print some leaflets with the image of the store, send staff to send leaflets near the store, nail business circle or commercial leisure area, or send leaflets to customers' mailboxes in residential areas of the business circle, so as to promote nail salon and promote customer consumption.
Occasionally docking: small and medium-sized nail shops, suitable for large nail shops during their opening.
Top ten marketing schemes of nail shops
9. Manpower promotion
Interpersonal relationship promotion is designed by nail shops to meet people's emotional needs, which can impress consumers more, thus establishing a long-term and stable customer base of nail shops.
Usage: The nail salon carries out promotional activities such as annual reception and message promotion (holiday message and birthday message are sent to customers by SMS or email), so that customers can feel the care of the nail salon and get closer to the customers.
Occasionally docking: according to the actual situation of nail salon operation, choose human feelings to promote various hairstyles.
10, member promotion
Membership cards are generally suitable for nail shops with certain operating strength and scale. Membership promotion is a marketing model to attract and cultivate loyal consumers in the form of clubs, and gradually establish a customer database, thus bringing long-term stable income to nail shops.
How to use it: there are two forms of membership system: one is to sell membership cards, and customers can become long-term members of nail shops after paying a certain membership fee, and fully enjoy various membership benefits and services; The other is to give away a membership card. After customers spend a certain amount of money in a certain period of time, they can get a membership card and get membership.
Occasionally docking: membership cards are generally suitable for nail shops, large and medium-sized brands joining chain stores, nail life houses and so on with certain operating strength and scale.
Celebration activity plan 4. The purpose of celebration promotion
1. Warmly celebrate the fifth anniversary of Guangzhou Feiyue Rainbow Shopping Mall.
2. Attract customers through a series of preferential promotions and guide customers to shop, so as to earn sales and improve sales performance.
3. Develop new customers and cultivate loyal customers.
4. Enhance the good image and reputation of shopping malls above Rainbow, enhance their competitiveness and effectively expand their market share.
Second, the theme of store celebration promotion
The fifth anniversary of Rainbow Shopping Center, happy shopping in the end.
Third, the celebration promotion time
* * August 8-August 2008 10.
Fourth, the store celebration promotion location
All stores in Guangzhou over the rainbow Shopping Mall, all stores in Shenzhen over the rainbow Shopping Mall and all stores in Xiamen over the rainbow Shopping Mall.
Five, the celebration promotion strategy
Use TV stations, Internet radio stations and leaflets to attract consumers and earn sales.
Sixth, the promotion content of the store celebration
1. Customers and friends who celebrate their birthdays during the event can get a beautiful small gift at the front desk for free with their ID cards.
2. At least 50% discount will be given to all the products in the audience.
3. Great redemption of points. The membership card reaches 300 points and can be exchanged for shopping vouchers with face value in 20 yuan.
4. Anyone who has shopped in 88 yuan can take part in the on-site lucky draw with the shopping receipt.
5. Any friend who leaves a message on the celebration wall can get a beautiful gift (unlimited amount) just by shopping for a small ticket.