This problem is difficult to explain clearly in a few words. I'll probably say a few of my opinions for reference only:) Weibo should do a few things well: 1. Seize hot spots; 2. Make hot spots; 3. Great publicity; 4. According to the value, it is: 1. Catch hot spots: refers to the hot spots that users pay attention to at present, which can be some things that have happened. These things are very fresh and users are paying attention to them. This is more important for timeliness, and it can also be a series of topics that users continue to pay attention to; 2. Making hot spots: This requires more operational skills. On the one hand, we need to find some special selling points to operate, and at the same time, we need to use various methods, such as advertising, hype, and functional operation in Weibo, to push the prepared hot spots and spread public opinion in major forums and foreign delegations, mainly to extract the selling points that the public may be very concerned about, and then let everyone know and participate in the interaction through operation; 3. Strong publicity: This comparison has been put into action. On the one hand, the existing advertising resources can be used to replace and promote various advertising recommendations, enhance brand exposure or promote a function in various channels. Of course, there are many ways to do this. The key word is to spend money; 4. Value-based: The content provided can give people value and feelings. For example, the content provided by Weibo is professional knowledge in a certain field, such as health preserving, jokes and other functional Weibo, or it is broad and can have professional knowledge in finance or other fields, which can provide people with some feelings and make people feel touched by your Weibo. Of course, this is based on individual Weibo operation or enterprise Weibo operation. If it is operated by Weibo such as Tencent and Sina, perhaps it is more about cultivating user habits and word-of-mouth marketing. Word-of-mouth marketing is mainly to enhance user experience, improve functions and enhance product and brand value. Cultivating users' habits means that users can always think of using the concept of sharing life advocated by Weibo, such as Weibo, which means that everyone can have something to say here, what they want to say and the life they want to show can be here in the future. Then there may be many ways to cultivate these habits, such as scene guidance. I think of these for the time being, my humble opinion is for reference only:)