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Heavy players once again announced the price reduction of lidar. Is a new round of price war just around the corner?
As one of the indispensable key sensors of advanced self-driving cars, lidar has made many players stay away for a long time because of its high price, and Tesla is the most typical representative. This situation will gradually improve from about this year. With many laser radar manufacturers releasing new economical laser radar products, the price of laser radar is now shifting to lower channels.

According to the latest news provided by Radicis, it will benefit the market again, and the batch price of mechanical 32-line laser radar (vertical resolution 0.33) will be lowered to 29999, while the mechanical 32-line laser radar with vertical resolution 1 will be as low as 28999? . Even more amazing is that its 32-line lidar has been upgraded to the third generation through continuous improvement, and its performance in many aspects such as tailing, noise, accuracy and reflectivity has been greatly improved. And the recognition of mirrors, glass, high reflection, low reflection and other objects is optimized, which can basically clearly identify special material targets.

Radium god? C32? Line laser radar

Radium god? C32? Point cloud effect of line lidar (vertical resolution 0.33)

At the same time, Laser God 16 line lidar is iteratively optimized. After the upgrade, not only can special materials be clearly distinguished, but also the perception of special targets such as black and yellow railings and conical pipes that are common in road scenes has made a qualitative leap.

Radium god? C 16? Test effect of linear laser radar cone tube

Large-scale commercial application is always expected by lidar manufacturers, because mass production can greatly dilute the production cost. In promoting the large-scale application of the industry, radium wisdom can be said to be the most courageous one in the industry. Self-developed core components and semi-automatic and automatic production lines have enabled Radium God to give full play to its cost advantage in the industry. In February last year, the market price of mechanical multi-line laser radar was strongly shaken by a large price adjustment. The 32-line was changed from 1.2 million to 60,000, and the 1.6 line was even only 1.2 million, which stimulated the demand terminals in reverse and made many of them difficult to obtain because of the high radar cost. At that time, this move ushered in a big turnaround in the market share of domestic lidar, and even forced Wilden to cancel its China branch.

In addition to radar performance, the stability and reliability of mechanical lidar may be criticized by end users. When the mechanical laser radar works, the mechanical and electrical equipment with laser transceiver module needs to rotate all the time. If it works continuously for a long time or is in a vibration environment, its stability and life will be easily affected.

In this respect, the intelligence of radium god has always had advantages. It is understood that many TOF single-line and multi-line lidar have passed the collision, vibration and impact tests of China Inspection and Testing Laboratory. Taking the anti-acceleration impact detection as an example, the anti-gravity acceleration of laser multi-line lidar can reach 50g, while similar foreign lidar products can only tolerate 10g.

Radium god? CX? Mechanical multi-line lidar series (32 lines, 16 lines)

Value for money, which is unimaginable in the application of lidar, because the development of the whole industry is far from reaching the scale effect that everyone has been expecting. However, radium wisdom, which has always been enterprising, is to break through, gain a firm foothold, lower the threshold of using good products first, stimulate the whole industrial chain to turn faster, and work together with customers to make the industry scale up. The number of 32-line lidar is less than 30,000, and it is a multi-line lidar that has been greatly improved in all aspects. For customers who want to expand the application market of complex scenes, they are absolutely beaming.

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Radium god? C32? Point cloud effect of line lidar (vertical resolution 1)

Of course, such a market strategy is inevitably regarded as market price by peers? "showstopper", but in the view of Hu Xiaobo, the founder of Radium Intelligence, his goal is very clear. The reason why he started his second business in lidar is to promote the golden age of driverless driving as soon as possible. Unlike most lidar companies, it was a car accident that almost killed Hu Xiaobo. Therefore, his mission to the company is to "make driving safer, make machines smarter and make life better", which is far from empty talk. His personal experience has made him more determined and eager to realize this wish than anyone else.

"The road ahead is still very long. Seeing the application of lidar is the general trend. We can't miss the opportunity to be bigger and stronger with our customers because of short-term interests. This undertaking is not only a win-win situation between us and our customers, but also a win-win situation for the whole society, "said Hu Xiaobo, founder of Laser God Intelligence.

Especially in the special period of global epidemic, hospitals and communities all over the world urgently need a large number of distribution robots, disinfection robots and cleaning robots to replace labor, so as to reduce the risk of infection caused by personal contact, and factories also rely more on automated operations to improve production efficiency. The price reduction of multi-line lidar by Laser God will undoubtedly promote the artificial intelligence industry to participate in the anti-epidemic better and more widely.

Unmanned disinfection sanitation vehicle equipped with radium laser radar.

Although 2020 is amazing, radium has been sending out good news frequently, especially the substantial increase in orders. It is understood that in the first half of this year, the shipment of radium intelligent lidar reached 2-3 times that of the same period last year. Among them, in addition to the urgent need brought by the epidemic, there is also the stimulus of new infrastructure dividends. In the second quarter of this year, it has delivered more than 500 multi-line lidar to a smart expressway project in Shandong.

In addition, in terms of research and development, Radium Intelligence has also been recognized by national and local government departments, and won the key tasks of artificial intelligence industry innovation of the Ministry of Industry and Information Technology, Guangdong Lidar Engineering Technology Research Center, and major special vehicle-class MEMS solid-state lidar in Guangdong Province. More and more high-performance and high-reliability lidar will enter the market.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.