In schools, posters are often used in cultural performances, sports meetings, story meetings, exhibitions, parents' meetings, festivals, competitions and games. The general requirement of poster design is to make people clear at a glance.
Posters are also called posters. It is a large painting posted on the street wall and hung in the window, attracting passers-by with its eye-catching picture. In a sense, the 20th century was the century of political propaganda, and posters reached its peak as a way of propaganda at that time. Among them, the two world wars, the Soviet revolution and construction, and the Spanish civil war were the peaks of political poster creation, especially in the first 50 years of the 20th century, which was the golden age of propaganda posters. Shortly after the victory of the October Revolution in Soviet Russia, the window of the post office in the center of Moscow, the capital, was covered with posters, from which citizens can learn about the revolutionary situation.
A moving poster usually contains a notice, so the theme should be clear and eye-catching (such as xx competition, discount, etc.). ), and then summarize the main contents such as time, place and matters needing attention in the most concise sentences. Exquisite illustrations and layout of posters are usually a good way to attract attention. In real life, there is more abstraction and concreteness.
Steps of poster design:
1, the purpose of this poster
2. Who is the target audience?
3. How did they accept it?
4. What about posters of other products in the same industry?
5. The embodiment strategy of this poster
6. Creativity
7. Expression skills
8. How to combine with products?
Specific elements of poster design:
1, full visual impact, can be achieved through images and colors.
2. The content expressed in the poster is concise, and the main appeal points are grasped.
3, the content should not be too much
4, generally based on pictures, supplemented by copywriting.
5. The theme font is eye-catching.
Types of posters
According to different applications, posters can be roughly divided into commercial posters, cultural posters, movie posters and public welfare posters. Here, a brief introduction.
1. Commercial poster:
Commercial posters refer to commercial advertising posters that promote goods or commercial services. The design of commercial posters should match the product style and audience.
2. Cultural posters:
Cultural posters refer to the propaganda posters of various social entertainment activities and exhibitions. There are many kinds of exhibitions, and different exhibitions have their own characteristics. Designers need to know the contents of exhibitions and activities in order to express their contents and styles in an appropriate way.
3. Movie poster:
Computer poster is a branch of poster. Movie posters mainly play the role of attracting audience's attention and stimulating movie box office income, which is somewhat similar to drama posters and cultural posters.
4. Public service poster:
Social posters are ideological. This kind of poster has specific educational significance to the public, and its poster themes include various social welfare, moral propaganda, or political and ideological propaganda, and promote the spirit of love, dedication and common progress.
In-store poster design:
In-store posters are usually used in commercial storefronts for in-store decoration and publicity. The design of posters in the store needs to take into account the overall style, color and business content of the store, and strive to integrate with the environment.
Poster design for investment promotion:
Merchant posters usually aim at commercial publicity, and use eye-catching visual effects to promote a certain commodity or service. The design of investment promotion poster should be clear about its business theme, and at the same time, it should pay attention to highlighting the key points in the application of copywriting, not too fancy.
Exhibition poster design:
Exhibition posters are mainly used to publicize exhibitions, and are often distributed in streets, theaters, exhibitions, business districts, stations, docks, parks and other public places. It has the function of spreading information, involving a wide range of content, rich artistic expression and strong farsightedness effect.
What should be written on the poster? The poster design elements are as follows:
1, full visual impact, can be achieved through images and colors.
Color is the most sensitive thing for human vision. If the color of the home page is handled well, it can be icing on the cake and achieve twice the result with half the effort. The general application principle of color should be "overall coordination and local contrast", that is, the overall color effect of the homepage should be harmonious, and only local and small areas can have some strong color contrast.
2. The content expressed in the poster is concise, and the main appeal points are grasped.
In order to make people who come and go in a hurry leave a visual impression, poster design should fully embody the principle of positioning design in addition to large size. With prominent trademarks, logos, titles, graphics, or contrasting colors, or large areas of blank space, or simple visual processes, posters become the visual focus. Posters can be said to have the typical characteristics of advertisements.
3, the content should not be too much, concise and clear, and the length should be short and concise.
4, the picture is the main, supplemented by copywriting.
As far as posters are concerned, they include commercial posters and non-commercial posters. Among them, commercial posters are mainly expressed in the form of photography with concrete artistic expression, realistic paintings or cartoons, leaving consumers with real and touching pictures and humorous feelings.
5. The theme font is eye-catching.
Fully embody the principle of positioning design. With distinctive trademarks, signs, titles and graphics.
Extended data:
First, it has characteristics.
1, advertising
The poster hopes that all sectors will participate. They are an advertisement. Some posters use artistic design to attract more people to join the activities. Posters can be published and played in the media, but most of them are posted where people can easily see them. Its advertisements are extremely colorful.
2. Commerciality
Posters are pre-advertising and publicity of an activity, and their purpose is to get people involved. Performance posters account for most of the posters, and performance advertisements are often mainly for commercial purposes. Of course, posters of academic reports are generally not commercial.
Second, the use
1, advertising poster: it can be spread to the society, mainly to improve the visibility of enterprises or individuals.
2. Posters of modern society: a relatively common social phenomenon, which is accepted by most people and provides important information of modern life.
3, corporate posters: approved by the corporate sector, he can use some ideas to control employees and cause thinking.
4. Cultural poster: The so-called culture is indispensable in today's society. There are posters of cultural stars in remote corners and silent mountains.
5. Movie and TV drama posters: a common way of publicity. By understanding the characters and themes of film and television dramas, we can make posters to achieve the publicity effect.
Reference source:
-Posters
How to write the poster of drugstore members? 1. Where to put it.
Pop poster pictures of members' day in pharmacies generally include the theme and preferential content of members' day promotion, which are displayed at the door of the store and the cashier to attract the attention of customers coming to the store and achieve the effect of transformation;
Second, the design types of posters and explosion cards for members' day.
1, free membership card popular poster
Outside the store, conditionally display the gifts of membership points with pop posters, sort them according to the size of points, and write down the points that each gift needs to be redeemed with a burst card. Write on a large piece of POP paper: member gifts, and you can also apply for free membership cards by redeeming gifts outside the store and promoting members' day. The main purpose of displaying members' gifts outside the store is to attract passers-by and improve attendance. In addition, the free membership card pop poster can also attract pedestrians without membership cards to apply for membership cards, and can also provide services such as free blood pressure measurement, which are arranged by the store itself.
2.pop posters are suitable for storefront glass decoration.
Shop door glass is a component with waist line height facing the column. Today it's all 8.8% off. Except for the special "POP 2", the size of POP is generally 4 or 2. Choose according to the size of the store door. Be sure to let customers see the praise of today's members when they enter the door. In the window, you can write "Today is member's day, all medicines will be 20% off except the special price" on four pieces of pop paper with yellow background, and stick them above the waist line to complete the design of POP posters for two types of membership cards.
The customer base of pharmacies basically involves all ages, so accurate marketing and personalized service of members are very important. Pop poster pictures of drugstore members' day can be used to improve customer attendance and promote members' consumption. You can also design some relaxed and happy content, such as pop poster pictures of relaxed and humorous stories, common diseases of teenagers and their prevention and treatment, sub-health knowledge of teenagers, and publicize some general health care methods and maintenance tips, which can effectively attract customers into the store.