1. Article 20 of the Regulations on the Administration of Enterprise Name Registration stipulates that "the name used in the seal, bank account, plaque and letterhead of an enterprise shall be the same as the registered enterprise name. The enterprise name plaque engaged in commerce, public catering, service and other industries can be simplified appropriately, but it should be reported to the registration authority for the record. " 1. The name of the store should be the same as the name of the business license, which can be simplified appropriately. For example, the business license is registered as "Prosperous Store on xx Road, XX District, XX City", and the plaque of the store can be abbreviated as "Prosperous Store". However, "Wangpu" cannot be renamed as "Fupu". 2. If it is a franchise store, such as "McDonald's Dangdang" and "Zhou X Duck", the plaque outside the store can directly adopt these authorized brand names. You can use the name of the original business license for external decoration. However, "the name of the seal, bank account, plaque and letterhead of the enterprise shall be consistent with the name of the registered enterprise." According to your description, the business license should be "Shenzhen * * Investment Management Co., Ltd. Jiafufuqiao Foot Bath Branch", but the signboard outside the store can use the legally authorized "Jiafufuqiao" as the name. Two, for the name of the store that has been successfully registered, in the following circumstances, the industrial and commercial department may require the experience value to change the name. Article 41 of the Regulations on the Administration of Enterprise Name Registration stipulates that "if a registered enterprise name causes deception or misunderstanding to the public or damages the legitimate rights and interests of others in use, it shall be deemed as an inappropriate enterprise name and corrected."