With the development of social economy, people's requirements for living standards have improved, and health and beauty are naturally the pursuit of more people. Under such circumstances, the health and beauty industry is the inevitable development, so the market competitiveness of the beauty industry is getting stronger and stronger. How can a store not be eliminated by the industry? How to become a leader in the industry? In addition to the continuous upgrading of the whole store, the most important thing is how you operate! Of course, there are many successful big stores at present, which we won't discuss for the time being. Today, I mainly want to give shopkeepers a practical plan on how to run a beauty salon through their own experience. To successfully run a store, simply put, your store must have a clear industry positioning; Mature cultural concept; Systematic business model and professional team organization. Of course, everything is man-made, so we must first clearly know some key problems in running the store. First, the health pavilion consists of three core personnel, one is the boss, the other is the employees, and the third is the customers. What do you need? 1, boss: Only when you make money will the store develop healthily. 2. Employees: easy to make money, good learning opportunities, good living environment, good money-making projects and hope. 3. Customer: The service and service environment are good and the physical therapy effect is good. After we have defined the needs of the three core personnel, we can classify and match them. Second, what is lacking in the current hospitals and what is the problem of poor performance? 1, the cultural rendering of the store is not enough, and the positioning is not clear enough. 2. Employees can't make money, have no development opportunities, have a serious brain drain, have poor enthusiasm and are lazy. Directly led to a decline in turnover. 3, few customers, high turnover rate, distrust of the store, complaints, complaints, stingy consumption, low rate of entering the store. 4. The project is complex, the project is few, the guidance is not in place, the after-sales service can't keep up, and employees are led by customers. 5, the details are not in place, the physiotherapist is poor in professionalism, self-righteous, not striving for progress, and poor in coordination, which leads to the derailment of the service. 6. All the operation links in the store are derailed, and the team strength is not enough. 7. The weekly, monthly and annual performance plans in the store are poorly implemented, and various business projects are chaotic. There is no order or priority, and customers are attracted by low prices. 8. In-store costs and daily expenses are not well controlled, and personnel can't reasonably arrange their use and give full play to their advantages. When we find out all these problems that affect the growth of store performance and solve them one by one, it will definitely produce benefits. Third, store management is also divided into three parts: 1, employee management (team cohesion, enthusiasm, professional knowledge and skills improvement, service quality, personal cultivation and strong cooperation), customer management (customer file management, customer complaint handling, birthday gift, physiological cycle reminder, emotional contact, private health care consulting management), and performance management (whole store and individual month, personal health care consulting management). Network promotion. 3. Old customers bring new customers. After all these methods have been used, it is best to use old customers to bring new customers. Of course there are plans. ) 4. Horizontal alliance. 5. Introducing good projects into existing health centers or beauty salons will mostly introduce different projects according to customers' needs. The most important thing is to make full use of their strength to promote the performance of health centers and motivate personnel. There are many excellent projects in the market. When introducing new projects, we must pay attention to the following points: 1, which is suitable for introduction according to the positioning of the store. 2. According to the consumer demand of high, medium and low-grade customers in the store. 3. Don't be too complicated and tired in project operation, use the card quickly and achieve good results. 4. To make an important product, the company has a strong faculty and after-sales service. 5. The reputation and awareness of products in the market. 6. Introduce the items in the store appropriately. 7, the product cost is moderate, distinctive, and the manufacturer has regional protection. The above is the most basic idea of operation scheme. If it can be implemented, it can basically promote the benign development of a store. Of course, this is just my own experience. I hope I can help more friends who still have dreams about the beauty industry! I also hope that more friends will pay attention to me. Let's study and grow together!