At present, there are more than 60 liquor brands in Nanyang market, and each brand has a certain sales volume. According to the survey of liquor distributors, there is no absolute leading brand in the market. The main brands are: Song He, Zhanggong and Yangshao in Henan, Halfway Shaoguo in Hebei, Xiaojiaolou and LU ZHOU LAO JIAO CO.,LTD series products in Sichuan, Yanghe in Jiangsu, Xifeng in Shaanxi and Zhijiang in Hubei. , are neck and neck, let nanyang liquor market into the warring states period. \x0d\\x0d\ After the tragic killing in 2007, Bancheng Shaoguo Liquor, Xiaojiaolou, LU ZHOU LAO JIAO CO.,LTD Co., Ltd. Series, Aster, Hetao, Langjiu, Hengshui Laobaigan and Song He can be described as the "eight donkey kong" in Nanyang's mid-range liquor market. \ x0d \ x0d \ Bancheng Shaoguo Liquor became the first brand in Nanyang market in 2004 after nearly four years of good operation. With careful market operation, its performance continues to improve. For Bancheng Shaoguo Liquor, 2007 is a mature year for brand upgrading. Bancheng Shaoguo Zisai Mingzhu has launched a series of low-grade products in Nanyang. The terminal price is around 25 yuan, and the channel volume is large, covering almost all counties and cities in Nanyang. \ x0d \ x0d \ has been selling well for several years, and the profit in the middle of the channel has become transparent. In 2007, the blue-and-white porcelain bottle Callicarpa was launched in time, and the terminal price was 35 ~ 40 yuan. Through the extensive promotion activities of the Tobacco Hotel, the terminal interception was well realized, and the product sales increased steadily, laying a solid foundation for Bancheng Shaoguo to occupy Nanyang again. \ x0d \ x0d \ Xiaojiaolou entered the Nanyang liquor market in 2005. After nearly two years of hard work, it finally occupied the market in 2007 and achieved rapid growth. At present, it is the brand of "No one dares to call it the first" in Nanyang. \ x0d \ x0d \ Nanyang liquor market presents two obvious price ranges, 20 ~ 50 yuan and 70 ~ 90 yuan. The products of Xiaojiaolou have occupied these two mainstream price ranges well. On the basis of a good market, a new type of ceramic packaging product "can-can incense" with a price exceeding 100 yuan is introduced, and the market is expected to grow steadily in 2008. Whether in the obscure liquor market or in the prosperous liquor region, LU ZHOU LAO JIAO CO.,LTD Group has maintained a strong fighting capacity. Luzhou Laojiao Tequ has always won by quality. After the price increase in 2007, it has a stable position in the middle and high-end market. At present, the wholesale price of 900 ~ 930 yuan/box is still rising. 30 ~ 40 yuan's Touqu has a large sales volume in Nanyang, among which Chen Touqu, which has been refined by LU ZHOU LAO JIAO CO.,LTD Co., Ltd. for five years, is outstanding. \ x0d \ x0d \ Langjiu was a popular brand of local distributors in 2007. The extensive market promotion in the early stage has attracted the attention of Nanyang consumers, and everyone thinks that it will have a more eye-catching market performance. However, after a year of market testing, it did not achieve the expected results. \x0d\\x0d\ According to the analysis of local dealers, this is caused by their wolf strategy, price and channel problems. Langjiu's products are expensive and not suitable for circulation. In addition, no mainstream product of Langjiu has occupied the market, and many Langjiu series products have flooded into the market, which has caused consumers' cognitive confusion. \ x0d \ x0d \ Site has deep roots in Nanyang market, which once created a historical record of 100 million yuan in 2003, but the market began to decline from 2005 to 2006, and began to pick up after renewed efforts in 2007. In particular, Samsung Site sells well in various counties, and the cellar series of Diamond Site in Nanyang City also sells well. \ x0d \ x0d \ Hetao Laojiao in Inner Mongolia and Hengshui Laobaigan in Hebei have many similarities. First, the access of the two brands is very large, and the hotel catering terminal is not very strong. Hetao Laojiao has made good progress in low price in the past three years, and the five or ten years of playing the concept of "softness" are also gradually growing. \x0d\\x0d\ Nanyang consumers who love fen-flavor liquor are full of praise for the taste of Hengshui Laobaigan. With the strong investment of manufacturers and the active operation of local distributors, the market share has been increasing. In 2008, Hetao Laojiao and Hebei Hengshui Laobaigan, two regional brands that are constantly moving towards the whole country, will stage more intense hand-to-hand combat. \ x0d \ x0d \ Fenjiu has a strong strength besides "Eight donkey kong", but in 2007, "Old White Powder" declined obviously due to product confusion. \x0d\\x0d\ Zhijiang, Hubei Province has been operating in Nanyang for a long time, with huge investment, but its market performance is not satisfactory. \x0d\\x0d\ Anhui Kouzijiao also began to launch its flagship new product "Jiujiu Collection" in Nanyang market, giving consumers a brand-new understanding in packaging and publicity. \x0d\\x0d\ Yanghe and Shuanggou from Jiangsu are actively operating hotel terminals, which will bring new impacts to the marketing model of Nanyang Liquor Industry. \x0d\\x0d\ The low-end market is dominated by local liquor \x0d\\x0d\ We found through investigation that in the low-end liquor market, the brands with the highest mention rate are the local liquor Wolong Yu Ye and the representative brand Laocunzhang in Northeast China, and their sales are also amazing. \ x0d \ x0d \ Wolong Jade Liquid once sold over 100 million yuan, but its sales share declined in 2005. After the restructuring in 2007, Wolong Winery constantly adjusted its product structure and introduced products with different price points, which improved its market competitiveness. \ x0d \ x0d \ Nanyang old village head's sales in 2007 was 30-50 million yuan, and the flexible promotion method attracted the majority of low-middle consumers to buy. Yu Ye of Wolong and the old village head sell the most light bottles of wine. With the gradual escalation of market consumption, the market of low-end wine has gradually shrunk, which has become an irreversible trend. \x0d\\x0d\ Bring your own drinks to promote the rapid development of cigarette hotels \x0d\\x0d\ There are more than 2,000 cigarette hotels in downtown Nanyang, of which about 900 are busy. The rising consciousness of consumers' sovereignty has led to the widespread phenomenon of bringing their own drinks, which has also prompted some well-known hotels to open near hotel catering terminals. \ x0d \ x0d \ Tobacco hotels mainly use mid-range and high-grade wines, but counterfeiting is serious. However, in 2007, the industrial and commercial departments strengthened law enforcement and purified this channel. Good sales effect and low maintenance cost have attracted many brands to seize.