The company was fined RMB 6,543,800+0.6 million by the Market Supervision Administration for publishing false advertisements and infringing on the exclusive right to use registered trademarks. Some manufacturers promote that yellow peach products can improve immunity. At present, there are media reports that Zhejiang Changxing Jintangwan Ecological Agriculture Co., Ltd. has printed words on the product packaging box, including the company's yellow peaches, which have the effects of lowering blood sugar and improving immunity, and called their own yellow peach products top-grade health care products.

This propaganda content caused a heated discussion on the Internet. Some netizens think that this propaganda method is obviously illegal, and some netizens think that this propaganda method is not desirable and needs to be corrected by manufacturers.

The local market supervision department fined the manufacturer 16636 yuan for publishing false advertisements and infringing on the exclusive right to use registered trademarks. After the relevant content was fermented online, the local market supervision department quickly intervened in the investigation. After investigation, it was found that the content printed by the manufacturer was online search content, and the parties could not provide relevant evidence to the regulatory authorities. The manufacturer failed to establish a ledger when selling products according to law, resulting in the regulatory authorities being unable to confirm their specific illegal income.

For manufacturers' illegal propaganda, the regulatory authorities only confiscated the yellow peach box 1 165 printed with relevant icons and words. For the infringement of the exclusive right to use a registered trademark by the manufacturer, the regulatory authorities imposed administrative penalties on it and ordered it to stop the infringement immediately. Due to the above two illegal acts, the regulatory authorities imposed a fine of 16636 yuan.

The punishment for this manufacturer can serve as a warning to other manufacturers, but some netizens said that this kind of punishment is somewhat low, and it is still unknown whether it can really play a deterrent role for manufacturers. The regulatory authorities should increase the punishment, otherwise other manufacturers may use this kind of publicity in violation of regulations in the future.

For consumers, manufacturers' illegal propaganda and other infringements will bring consumers a bad consumption experience, and at the same time, consumers will question the quality of products. For manufacturers, only by truly abiding by the law and ensuring the quality of products can enterprises develop better.