The prospect is not bad. According to the Foresight Industry Research Institute's Forecast and Analysis Report on Consumer Demand and Brand Competition Investment of Nutrition and Health Care Industry in China (20 16-202 1), with the improvement of people's income level, people's medical care demand will grow rapidly, and some experts predict that the whole health service industry will grow at a rate of 25% every year. People's trust in health care products is not high, but their acceptance is increasing. The traditional indirect sales channel of health care products is pharmacies, through which people obtain relevant information and rely on word-of-mouth communication to achieve sales.

With the improvement of the overall living standard and the deepening of understanding, consumers' understanding of "health care products" is becoming more and more objective and rational. From "treating diseases" to "preventing diseases", this is a rational return to the cognition of essential functions of health care products. From 20 15 to 20 16, consumers will pay more attention to the "health care" effect of health food and recognize the healthy and safe natural ingredients. Traditional Chinese medicine health food, which shows the cultural background of China, will become the mainstream, guiding consumers to pursue health and health preservation.