Are you going to open a restaurant? Are you worried about how to name the restaurant? In fact, the name of the company is very particular, such as the relationship with legal persons or products, the relationship with local national culture, and the future business direction of the company.

Key points of restaurant name

The vitality of cheap restaurants

All over the country, we can see many restaurants with cheap names, such as Goubuli Steamed Bun, Huangcheng Mom Hot Pot, Wang Fat Fish, Mouse Cave Duck, and Chen Mapo Tofu. Their business is very prosperous.

Although the once famous silly hot pot in Chengdu was finally defeated because of poor management, the author believes that it has created an unprecedented sensational effect in Sichuan catering industry, both in terms of name positioning and scale of operation. Nowadays, the catering industry in Chengdu is so developed that thousands of diners patronize it every night and often queue up for meals. It is really a spectacle. At that time, I saw such an interesting thing. A boss of the palace looked at the deserted shops and complained: It's a strange world now, and such a good environmental personality will go with them. People just don't come, and they have to join in the fun with some silly children, Wang Feiyu and Qixing Chili. The hostess of the hotel saw a group of well-dressed guests waiting in front of the door, and immediately greeted them with a smile: Mr. Wang invited them to sit inside, but the guests said coldly, we waited for the bus to go to Brother Silly, and when we saw that the boss was impatient, we stood in the door and stamped our feet and cursed.

However, it is useless to complain and abuse, and the majority of operators should think rationally about the mystery. In recent years, there are many restaurants in our country that have been slightly renovated. The capital wants to be among the royal family, the rich and the overlord, but most of them are not worthy of the name. The consequences are serious, high-end consumers feel unqualified, a large number of ordinary diners flinch, and business collapses. But a humble restaurant is not. It has great vitality. It puts itself in the position of servant, makes customers call slaves, and makes its maids become chic and psychologically satisfied. But did it ever occur to those noble restaurants that they set a high threshold from the name to keep customers out?

There are two types of restaurants that should not adopt noble names. One is the kind of high-end restaurant that can only be counted as second-and third-rate, and it is easy to have an impetuous mentality and make such mistakes. This kind of restaurant might as well take a neutral name, which is more popular. For example, the names of restaurants such as Great Wall, Nanhai, Ginkgo biloba and starling tree can be entered or returned.

The other is a restaurant catering to high, medium and low-level customers, and it is not appropriate to use aristocratic names. Otherwise, you will ask for the chain, which will affect your guest floor. There is a restaurant in Chengdu with a simple name, high, medium and low consumption levels, and an orderly division of labor. Customers at all levels can find their own coordinates here. Therefore, this restaurant should be said to be three, not one, which greatly expanded its business scope.

We may see this phenomenon when we visit the food market. Many restaurants of the rich, the royal family and the overlord series often write advertisements on the doors and windows. The minimum consumption is 5 yuan, 10 yuan, but customers are still afraid to enter. I asked some diners who were afraid to enter. What are you afraid of spending a few dollars? They answered me: the stick is hidden inside, and if you go in, you will be knocked. Look at that name, that's where we dare to go. From the point of view, the restaurant has a name. Don't blindly follow the trend and put yourself in an awkward position.

Lightning protection and taboo are the same.

In the catering market, the names of restaurants such as Lianlai, Youyicun, Daoxiang Village, Dafuhao, Xiaobawang, Jindu and Xishuyuan can be seen almost everywhere. These restaurant names are not only difficult to reflect their own characteristics, but also tacky. ：

If you want to name the restaurant, you should first check the business directory, at least take a walk and have a look to avoid repeating the same mistakes. In addition, you should also consider the taboo of avoiding sound when naming restaurants. For example, there is a fast food restaurant called Gourmet Castle. After dinner, some customers met acquaintances and were asked: where to eat at noon? Obedient people are often puzzled, advise them to eat more, or understand that the food in this restaurant is not delicious. There is a hotpot restaurant called Xie Liting Hotpot Restaurant because its boss is Xie Liting. I don't know that one night, the restaurant turned on the TV and growled: stop diarrhea, stop diarrhea, stop diarrhea as soon as you eat it.

There are too many homophones in Chinese characters, so you must ponder the name of the restaurant repeatedly, and don't make yourself unlucky.

Shop Ya Ke Lai Qin

Ya's store name will really make guests interested in food, and guests are certainly willing to enter Ya's store. Please have a look at the restaurants in Pakistan today, such as Buyi, Caigenxiang, Furong Country, Old House Boat, Taibaiju and so on. Prosperous business has nothing to do with its elegant name!

The name is strange, and customers don't like it.

There are two or three restaurants in Sichuan. As far as I know, there is one in Chengdu and one in Daxian, which was still in operation a few years ago. However, few people know or can pronounce the name of this store. The name of this shop is so strange that it lies in the juxtaposition of two words. Look at the announcement, this is not made up by the person who wrote the signboard. Shuo Wen Jie Zi accepted this word, which means joy, and six mouths form a store name. To explain that there are many people eating here, it seems that the idea is still new. Unfortunately, the name of the store is too strange to be understood and accepted by most customers. There used to be a restaurant in the Xinnanmen area of Chengdu, and its name was Zhan Zhongmei. Reed is an ancient utensil for holding food. The name of the store means to tell customers that the food in the store is beautiful. The meaning is very good, but because few customers can pronounce the word, the business of this restaurant has been negatively affected for a long time. Food, our common hobby!

Recently, many shops in Sichuan have written shop tips for mashing chickens. To tell the truth, this chicken is really delicious, with rich Sichuan flavor, and it is very enjoyable to eat. Unfortunately, the name of the store is difficult for most diners. Good dietary information is also difficult to spread.

Yiling Zhouyi Com advocates that the name of the restaurant should be unconventional, but at the same time, it should be noted that the Sanqiu tree should be simplified by deleting the complex. The name of the store should be as fresh and subtle as possible, but try to use popular words to make it easy to call and understand. For example, old shops such as Gu, Aunt, Simeixuan, etc. Create new things in the plain. In recent years, some newly opened restaurants in Sichuan have some novel and plain names. For example: Babu shirt, old place, love, and so on. It can not only make customers feel refreshed, but also be thought-provoking. Chuanzu Restaurant, backed by Chengdu Central Stadium, is connected with the public, because it is accompanied by football, which can show full Sichuan flavor. In addition, a couplet under the name of the store makes its intention clear, and its connection is: to entertain guests from all corners of the country with Bashu cuisine, and to make Sichuan's footsteps and prestige stronger through overall prosperity. If the restaurant has another excellent food, the guests will not be moved by it.

Naming method of restaurant

First name it after the surname. Restaurants have long been named after their surnames, such as Tan Jiacai, Barbecue Season, Capricorn Plum and Pie Week. The common feature of these stores is not only that the name highlights the surname, but also reflects the specific content of the operation. For example, although the name of the barbecue season is not clear, we can know that the boss's surname is Ji, which is a restaurant that manages Beijing barbecue. By analogy, that pie week was also a restaurant opened by a boss named Zhou who sold both pies and porridge. This naming method can make customers see at a glance and analyze the specific content of the business through the store name.

Second, named after place names. Restaurants named after the districts, counties or streets of a city are not uncommon. The advantage is to highlight the area, understand the geographical location and orientation of the restaurant, and it is easier to find meals. For example, Zhengyangmen restaurant should generally be around Qianmen Street, and Di 'anmen snack bar and Xinjiekou hotel should definitely be around Di 'anmen and Xinjiekou. However, customers should be reminded that there are many repeated place names in Beijing, and special circumstances should also be considered. For example, there are at least two places in Beijing, one is called Dongsanlihe in Chongwen District, east of zhushikou, and the other is called Xisanlihe in Xicheng District, which is more than ten kilometers apart. There is more than one Binhe Road and Shuncheng Street in Beijing. In the past, all the city gates (outside the seven gates of Jiuli) were called Binhe Road and Shuncheng Street. In order to make it convenient for customers to eat, when naming a restaurant, you should tell customers the detailed address and location of its store.

This restaurant is called Daquan.

. delicious

Manxinxuan

Kelaian home-cooked dish

Quanshimei

. Gourmet Ke Mei

Diners are coming

Vilen people.

ordinary people

Spring is coming

There is a restaurant.

. Shixiangge

Tengfei fish Xiang

Pankan market

Zhou Jingyi Shanghai restaurant

. Laocheng dahe cookshop

Liujiaguo restaurant

Longmen Zhen hotel

. Green Shi Tian restaurant

Ma xiangpo

Manier lady western restaurant

Malangwu restaurant

Julong garden-yuanchang restaurant

Juxianlou restaurant

Kaixuan western restaurant

Kong Yiji Hotel

Yinhe hotel

Zuixianlou

Linhai county

Hai Zhu Yu Shang

There is a restaurant.

. Full of flavor

Getting smoother and smoother

Flower Fresh

Ok, again.

happy

Fish tiaoguo

Land of fish and water

. All fish.

Fisherman's wharf seafood restaurant

Yuyuantang restaurant

Yuanayi restaurant

Zanjiade cookshop

Zaoyuanju

Zihaodu

Ziyixuan abalone wings

. Laocheng dahe cookshop

Longmen Zhen hotel

. Green Shi Tian restaurant

Ma xiangpo

Manier lady western restaurant

Malangwu restaurant

Name of grounded farmhouse restaurant or restaurant

. Private kitchens

. Juyuan restaurant

Weihaoxuan restaurant

. Yixiangge

Jiajia restaurant

Wode kitchen snacks

Small Chili farmhouse restaurant

Farmhouse garden

Peasant-style theme garden

Shiweitian happy farmhouse

Xiangmanlou farmhouse cuisine cookshop

Juyou restaurant

Tian Tian home-cooked dish

Baixiang restaurant

. Weixiangyuan

Xin Xiangting

Chuanshang Chili

. Yixiangyuan

Sichuan style lai

. Weixiangge

Weizailai

. Wei Hui restaurant

Chuanlahuang

Wei Huang Shang

Chuanyuanxuan

Chuanxiangyuan

. Bai Shi chuan hui

Chuanla Du Xiang

Soup powder and the name of the northern noodle restaurant

Guandongyan Sichuan cuisine restaurant

Northeast Guo Shuai

Donglun family

. Donglun family

Xiangbei renjia

Fandangjia

Northeast yiguoshu

Hongchuanyan

Let the fragrance stay in your teeth.

Dianshu cookshop

Northeast elderly

Guandong restaurant

. world

. Weixiangyuan

. hot water for washing face

Tastes fresh

The name of the restaurant featuring fish.

. Fish Ge Xiang restaurant

Cold pot fish restaurant

. Fish mixiang restaurant

Yutangwan

Single-tailed fishing

Kites fly and jump.

Qihe fishing village

. Wanquan Lake fish restaurant

Xianfu fish restaurant

Fish feier restaurant

One night in Hengshui

Fish Liuli restaurant

Fish luduo restaurant

Haoduo fish restaurant

Liu Liu fish restaurant

. Gulu fish restaurant

. For example, a restaurant where fish get fire.

Fish le restaurant

Local Qing Xiang restaurant

Xiangxing tianxia hotel

. Chunnuan Hu Axiang restaurant

. Fanggu Hu' nan restaurant

Xiangpiao Wan Li Hotel

Xiangxianglou restaurant

Yipin Ge Xiang restaurant

Li Xiang renjia restaurant

. Huijiaxiang restaurant

Hong Xiang restaurant

Xiaoxiang restaurant

Xiangmeizi restaurant

Guxiangyun restaurant

Hunan flavor Jia restaurant