This drama mainly tells the love story of a singer and a computer god. This kind of theme is very common in the film and television circle, and the audience has seen a lot, but this drama is a youthful and inspirational comedy, and I believe many viewers are looking forward to it.
Lulu, the heroine, officially entered the entertainment circle with A Dream of Red Mansions. Her classic role "Zhen Yurao" in True Wisdom is well known to the audience, and later she also appeared in several very good film and television dramas. Lulu is very cute and has a good acting skill. In this play, Lulu plays a powerful and kind-hearted singer. The hero is Lin Yi, who has attracted the attention of netizens because of "Warm Hours Light for Us". It is also a youth sweet pet drama, and Lin Yi is also very suitable for this kind of drama. Lin Yi looks very quiet, and the audience is very much looking forward to his and Lulu's urban love drama this time.
In the play, Lin Yi plays a computer god, and the shape in the play is also very handsome. I believe they will definitely bring different surprises to the audience.
The two people on the poster are also very handsome and full of CP. I believe the emotional line of this drama is also very sweet. Harry also joined the play, which is well known by netizens in Harry. He has acted in Old Nine Doors, Rivers and Rivers, Letters from Three Bedsides of Sanshengshi and so on.
Especially the "Chenpi" in "Old Nine Gates" is impressive.
Hu Bing also joined the play, and I believe many people know Hu Bing. He has appeared in many TV plays and is deeply loved by the audience. For example, in "Happiness is within reach" starring Dilraba and Johnny, he plays a president, and Hu Bing is really suitable for this role. Maybe his appearance is biased towards that kind of successful person.
The cast is so strong that I believe many netizens are looking forward to it.
How to write stew seasoning pop?
Common stew ingredients are pepper, aniseed, pepper, cinnamon, Amomum villosum, cardamom, clove, dried tangerine peel, Amomum tsaoko, fennel, kaempferia kaempferia, angelica dahurica, cinnamon, fresh ginger, salt and sugar.
Model product marketing plan 202 1 product marketing is planned and organized. Seize some selling points and opportunities, and you will have the opportunity to realize the hot "debut" of products. The following is the Model Product Marketing Plan 202 1 compiled by me for your reference only. Welcome to reading.
Product marketing plan template 202 1 1
First, the environmental analysis of food marketing plan
College students are an important consumer group of instant noodles. As far as our school is concerned, the conditions of our canteen are single, and the scope of students' activities is basically on campus, so the dining time is relatively concentrated. Students are tired of the unchanging taste of meals in the canteen, tired of the troubles of crowding the canteen to grab meals, and naturally choose affordable and convenient instant noodles.
Second, the swot analysis of food marketing plan
(A) Advantages
1, mass:
Xx100 series of classic noodles, Zhajiang Noodles noodles and broth noodles produced by xx Enterprise Group are carefully made from refined flour and sauce formula developed by XX Group for many years. Its products comply with the food hygiene laws and regulations, taking into account the concept of environmental and ecological protection and economic benefits, and the developed products meet the functional requirements of nature, health, nutrition, safety and hygiene.
2. Features:
Xx instant noodles are a convenient, fast, healthy and safe fast food. In today's time is efficiency, xx instant noodles are the choice of modern men and women, and the creative eating method of xx instant noodles is also very attractive to young people who pursue fashion and pay attention to individuality.
3. Brand:
At present, in the Chinese mainland market, XX, XX are the three pillars, and the competition between "XX" and them is very fierce. And some local instant noodle brands should also share a piece of the action. The enterprise management of xx promotes competition from quantity to quality, and extends the company's internal culture to external products. Build a food kingdom that modern people can't live without with love and care, and make xx a food symphony that will always be loved by everyone. In the field of food manufacturing, "xx" adheres to the combination of advantages of product R&D, production, management and marketing, strengthens brand innovation and maintenance oriented to consumer identification, makes China people taste and contribute good things to more than one billion compatriots, builds China Food Group, makes the brand "XX" deeply rooted in people's hearts, and makes it easier for XX instant noodles to establish the first brand image of instant noodles in the public mind through advertising and promotion activities.
4. Comparison of similar products:
"XX" instant noodles can stand out among many instant noodle brands, not only because of good quality, good service, good credit and reasonable price, but also because the spirit of "respecting life, caring for others, being close to nature and being optimistic and enterprising" in "XX" instant noodles is not available in other brands.
(2) Disadvantages
The Instant Noodles Market Survey Report shows that the instant noodles below 1 yuan still occupy 60% market share. The average market price of xx bagged noodles is between 1.5-2 yuan, which belongs to middle and high-grade products. The high price ignores the purchasing power of consumers in the target market.
(3) Opportunities
Nutritional and healthy instant noodles conform to the concept of modern people who pursue "green fashion"
(4) threats
The impact of xx, xx and other brands, the competition is very fierce.
Third, the planning objectives of the food marketing plan
Through the implementation of this plan and the bombing three-dimensional communication of various media in the school, the brand awareness is rapidly expanded, and "xx" instant noodles are basically household names in Wuxi higher vocational colleges. Establish the xx consumption concept of "eat creativity and eat new tricks", so as to make "xx" advertisements deeply rooted in people's hearts and make advertising words become the fashion mantra of young people. With the improvement of advertising, the sales volume of this product has increased.
Four. Marketing strategy and specific action plan of food marketing plan.
1, purpose of investigation
Understand the sales volume of "xx" instant noodles in the target market and competitors, so as to better improve the sales volume and popularity of "xx" instant noodles in the market.
2. Respondents
Students and supermarket owners of Wuxi Vocational College.
3. Findings
According to the supermarket sales survey, the sales volume exceeds xx, which is produced by xx company, and xx and xx of XX company. However, our expected competitor "xx" is not worse than our sales volume and keeps a balance in price, while xx and xx are relatively cheaper in price.
4. Market analysis
As far as the whole target market of instant noodles is concerned, 30% of instant noodles are regarded as dinner, and more than half are regarded as supper. It can be seen that the student market occupies a considerable share in the total market of instant noodles, and the university market occupies a considerable proportion in the student market, so we have a lot of room to do in the university market. As far as our school is concerned, there are nearly 20,000 students in the school, and there are 2,500-3,000 dormitories for every 7 people. If only one person in each dormitory eats instant noodles, it is conservatively estimated that 2500-3000 packets of instant noodles will be sold every day. No one may eat instant noodles in some dorms, but 2-3 people eat instant noodles in some dorms, or even more. On average, it should be around this sales volume. A concrete analysis of students' consumption shows that boys eat instant noodles mainly by soaking or cooking, so most of them eat products of about one yuan, that is, low-end instant noodles, which have a large profit margin. As for high-end noodles, because the main consumers are girls, the market potential is great.
Product marketing plan template 202 1 2
I. Product strategy
Product strategy mainly refers to the renovation of the color, taste and appearance of desserts. It mainly studies new product development, product life cycle and brand strategy, and is the basis of price strategy and promotion strategy. Only by endowing products with characteristics can we leave a deep impression on consumers.
1, a new product is launched every month, which can change the taste and collocation and give guests a refreshing feeling.
2. It can make dessert containers more attractive and unique. Let the guests be interested not only in the products, but also in the unique style of the store.
Second, the price strategy
Price strategy mainly refers to dessert pricing, mainly considering cost, market and competition. Mainly study dessert pricing, price adjustment and other marketing methods.
1, the price difference shall not exceed the cost of the product itself, and the price shall be appropriately adjusted according to the season of raw materials.
2. Dessert is served at half price every week.
3, one-time consumption over _ _ 8.5 fold.
Buy a membership card and enjoy a 10% discount on each item.
5. Give a card when the one-time consumption reaches _ _ yuan, and collect three cards to exchange for one _ _.
Third, promotion strategy.
The promotion strategy is mainly to adopt certain promotion means to promote products and increase sales. The forms of promotion are advertising, promotional activities, personnel sales, word-of-mouth operation and so on. Let consumers enter the store to consume products through promotion, and whether the strength and scheme of promotion are appropriate enough to influence or manipulate the popularity, image and sales volume of products, and even the brand image of dessert shops. The specific operation is as follows:
(1) self-made in-store advertisements
In-store advertisement mainly includes storefront advertisement, window display and price list placed on the table and posted on the wall.
Pay attention to the following two points when advertising in the store:
1, select the appropriate number of advertisements. Too many advertisements in the store will destroy the inherent characteristics and atmosphere of the store, but will weaken the effect of advertising, so the focus should be on the basic products of brand products.
2. Pay attention to the posting position.
Television, radio, newspapers and other mass media.
Before the cake shop decides to use the media to advertise, it must carefully analyze the coverage, main audience, audience and their relationship with the company's market segments, find out their intersection and create promotional effects.
(2) Use street leaflets
Distributing leaflets in the street is a common means of promotion. Because of its low investment cost, many dessert shop owners adopt this promotion method, but if the preliminary work is not done well, it usually has little effect. Therefore, the following points should be considered:
1, the content of the advertisement.
Not too much, should try to be limited to key content, such as store name, brand products, price, telephone number, address, concise map, etc. At the same time, whether there is collectible value from the perspective of the recipient, such as printing discount coupons or exchanging souvenirs, and whether there is an official seal and a clear expiration date. This is beneficial for customers to take a positive attitude towards the authenticity of coupons.
2. Pay attention to the training of distribution personnel, not to everyone, but to a certain customer group suitable for consumption.
3. Give gifts.
4. Attract traffic advertisements from mobile customers.
Product Marketing Plan Template 202 1 III
First, the store sales positioning
Korean fashion women's wear is mainly knitted tops.
Second, the store decoration style
Noble and elegant decoration style, the color of the store is mainly brown, supplemented by beige, and the decoration materials are mainly fiber, which reflects the beauty and curve of the buyer (female) and attracts customers into the store.
Third, the staffing of the store.
Two or three shopping guides are required to have strong clothing matching ability, understand the fabric and production of clothing, and work conscientiously and responsibly. Cheerful and generous personality, strong affinity, strong language binding ability, can provide customers with good dress suggestions.
Fourth, the content design of the promotion plan
Promotion is a great weapon in the operation of clothing industry, which can not only promote the increase of sales, but also help to enhance the image of the store and establish long-term cooperative relations with customers. Combined with the survey results, we found that the opening time of First Avenue was not long, the passenger flow was not high, and there were not many customers shopping in Laifuer. We decided to lock the promotion group into our classmates and teachers, the school staff are concentrated, and the age is in line with the shopping group of First Avenue. The goods of First Avenue also meet the purchasing needs and purchasing power of students and teachers. We have taken the following promotional activities.
1. Publish a report on our website to publicize our competition activities, let more students know about our competition, and attract more students from our school to buy goods in our store.
2.23 Before the official competition, posters were posted in two campuses of our college to further increase the influence of the competition on our students. The poster indicates that holding our student ID card can enjoy preferential treatment, hoping to get the support of our students to the greatest extent.
3. Before the competition, we will give lectures on our competition activities to teachers of various departments in two campuses, and issue vip cards to teachers of our school to make them our key customers.
4. From 23rd to 28th, during the competition, vouchers (10 yuan, 20 yuan and 30 yuan) will be distributed to the first floor every morning and half an hour in the afternoon to guide people to spend money in the store. Put up pop posters in the store to attract scattered customers to our store to buy goods to the maximum extent.
We left a credit card for each customer during the investigation and welcome them to buy clothes in our store during the activity.
6. We put up the logo of the clothing store, and each hanger has a logo designed and made by us. Shopping bags are carefully prepared for customers, and sealed with logo after each sale, so that customers can remember this activity organized by our changeyou clothing store and "First Avenue". Let the consumers who enter the store leave a deep brand impression, and let the potential consumers who don't enter the store see our mobile brand promotion.
7. Induced consumption refers to what consumers get, such as gifts and discounts. There are still many people who are greedy and cheap. We can grasp the psychology of these people and help you to do a good job in promotion. At Christmas, we carefully prepared small gifts for all consumers who entered the store to promote their consumption desire, and designed and arranged a special clothing area, taking the route of small profits but quick turnover.
Product marketing plan template 202 1 4
A new product-Gehua Fuling chewable tablets (hereinafter referred to as Gehua tablets) was prepared to be launched 202 1 year ago, and xx was invited to be responsible for the marketing planning of this product.
I. Background analysis
This product is a new type of chewing hangover-relieving product developed by Dr. in _ _ _ _, which is based on Yao's hangover-relieving drug "Huanyangteng" and supplemented with Chinese medicines such as Amomum villosum, Poria cocos and Chenpi. According to the clinical follow-up experiment of Shijiazhuang Traditional Chinese Medicine Hospital, taking Gehua tablets before drinking can increase the alcohol consumption, and has a good effect on various symptoms caused by excessive drinking, such as nausea, vomiting, dyspepsia, abdominal distension, palpitation and insomnia and nausea.
After market investigation, the project team analyzed similar hangover products on the market at present:
1. At present, there are few chewable anti-hangover products on the market, but the anti-hangover market is tepid, although there is a great demand. Although Neptune Jinzun claims to have won the first prize, it is very uncomfortable to sit up, and similar products rarely succeed.
2. At present, hangover products always revolve around the concept of protecting the liver, which has been educated for many years. If it continues, there is a market, but it is not big.
3. From the channel point of view, basically all conceivable channels are installed, including pharmacies, clinics, supermarkets, bars, nightclubs and other places.
The product price ranges from several yuan to several tens of yuan.
5. There are oral liquids, beverages, chewable tablets, simple tablets and capsules.
6. So far, this kind of products have not been fried violently.
In order to make this product find a new breakthrough in the market, the project team decided to make a breakthrough in the following aspects:
Second, the breakthrough of ideas.
A famous planner once said, if you can't be a boss as a product in one city, go to another place where you can be a boss. In other words, marketing planning should be good at tapping its own advantages, finding a place suitable for its own play, and becoming a boss instead of following others' ass. If Pueraria lobata tablets still take the concept of "protecting the liver" and just follow the trend, it is difficult to form a climate. After several discussions, the project team decided to put the product concept on two points: "neutralization and hangover relief". The main reasons are:
First of all, whether it is protecting the liver or protecting the liver, the constant demand of consumers is drinking, and this consumer demand will never change. Therefore, considering the needs of consumers, marketers should follow suit. Since you still want to drink, drink it. On this basis, the first concept came out, that is, neutralizing alcohol content-you can usually drink 1 kg of 50-degree liquor, and if you exceed this capacity, you will definitely get drunk; And if you eat some pueraria tablets in advance, you can neutralize some alcohol molecules; In other words, after eating the product, you can drink more. The concept of "neutralization" just solves the problem that consumers always drink and accidentally overdo it.
Secondly, it solves the problem of prevention. If you are drunk, you will definitely have nausea, vomiting, indigestion, abdominal distension, palpitation, insomnia, nausea and other symptoms, and you will feel uncomfortable for one night or even the next day. What can we do around this problem, the second concept comes out: if you are drunk and eat this product, you can greatly reduce the discomfort after drunkenness. All the problems that need to be solved can be summarized by avoiding "hangover".
Third, the target population.
At present, the products in the hangover market are mainly entertainment, so many products are aimed at business people. Moreover, young people basically like to be in a state of drunkenness and don't need alcohol products at all. In view of this, the buyers of the products of the project team are divided into:
1. Business people: buy temporarily before business entertainment; Just use the concept of "neutralization" to appeal.
2. Family members of business people: concerned about the health of their families, worried that too much entertainment will damage their health, and they may often buy them in their daily lives; This just applies to the concept of "hangover".
3. Some service personnel in nightclubs and karaoke halls, as well as liquor salesmen, are also important consumer groups that cannot be ignored. Their daily work goal is to sell more wine. Since you are a wine seller, you must always accompany the wine, so you must always prepare some hangover supplies. To this end, in the publicity, they added a convincing logo "Hong Kong Entertainment Association designated hangover products", which firmly grasped their desire to buy. The concept of "neutralization" can also be applied to this consumer group.
Fourth, sales channels.
At present, the main channel of hangover products on the market is OTC market. If Gehua Film still decides its main channel here and intends to "fight" with similar competing products, then the investment will be a bottomless pit, and the final money will not be made by manufacturers, but by pharmacies, media or advertising companies. Therefore, to make the limited cost play a role, it determines the fate of the product. Finally, the project team decided not to put all the sales channels within the scope of OTC, but to subdivide the channels into pre-drinking channels and post-drinking channels according to the product concept, and then add an alternative channel.
Pre-drinking channel supermarket sales counter: from the analysis of pre-drinking consumers, some alcohol consumers, whether entertaining or non-entertaining, still like to go to the supermarket to buy. If a small product counter is set up in a supermarket where alcohol is concentrated, and the product publicity is in place, many people will buy the product directly in the supermarket after letting the people know the function of the product; Tobacco and liquor store: This is the only way to buy alcoholic products. Because the product is anti-hangover, the main channel before drinking must be in the tobacco and liquor store, which solves the convenience problem of two kinds of target consumers: entertainment and business people's families. Community canteen: the advantage of this channel is that it is convenient to buy. All the communities are covered with canteens, which will be a very good sales channel whether it is to meet the needs before or after drinking.
Drunk channel hotels and restaurant counters: After detailed analysis and asking a large number of people who often socialize, we know that there are not many people who are really drunk in restaurants and hotels, but from the perspective of product promotion, we should still put this channel positioning on the demand for wine or after drinking, because this is also a way to directly generate purchases; Karaoke hall, nightclub front desk counter: among all the places where people drink, the places where they really get drunk often should be nightclubs and karaoke halls. Because people who socialize generally don't leave immediately after dinner or get drunk in hotels and restaurants, the metropolis leaves a certain amount of "wine" to the final destination-nightclubs or karaoke bars.
In these places, it is often basically "fallen" before they really go home. And these places happen to be the places where another target group, the hostess, works. Therefore, this is the most important venue in the drinking channel.
In the sales process of alternative channels, we should bind local beer or liquor manufacturers with good sales volume, use liquor channels to promote sales, and implement the binding strategy of "delivering quantity and advertising" and "being generous and kind" to quickly establish additional channels for the sales of pueraria lobata tablets. Donation amount: usually one person consumes 1 bottle of beer or half a bottle of liquor, that is, a certain number of products are given away; If consumers drink about 40% more after taking Pueraria lobata tablets, the sales of liquor enterprises will naturally increase. Giving away advertisements: Liquor enterprises bundled with Pueraria lobata can add the LOGO advertisement of the wine to the promotional materials of Pueraria lobata lobata, which is the so-called loan of advertising resources. Hou Li: For the alcoholic products cooperated with Gehua Pingpian, the enterprise will settle accounts with the winery, and the distribution price and promotion fee will be calculated separately. Kindness: implement strict business circle control and long-term cooperation plan, protect the interests of wineries, and insist on reaching the same cooperation agreement with other similar wines.
Verb (abbreviation of verb) is a breakthrough in communication.
After the concept, target group and channel are determined, the next step is how to spread it. Considering the particularity of the channel, the project team designed a variety of different styles of publicity materials, such as POP, _ _ display stand, publicity DM sheet, etc. In order to meet the positioning characteristics of channels and target groups as much as possible. In order to make the nightclub POP have publicity effect, its POP is printed in reflective paint. Even if the venue is dark, as long as there is a little light, reflective paint's POP can make consumers see what's inside, which is convenient for the target population to understand the product information.
When posting and distributing publicity materials, the project team requires the following: (1) All community canteens must have consumption information before drinking. Issued must be painted with POP reflective paint; The men's and women's toilets in nightclubs, karaoke bars and bars that have been issued must have relevant warm reminder cards; All pre-drinking channels must have _ display stands and POP (posted in private rooms); All terminals must form a product stack; DM should be distributed in every canteen.