On September 16, a blogger wrote in Weibo that Li's present situation is far worse than everyone thought? And pointed out that Li Zikai suffered a big loss in the ownership structure, which may be reduced to no income? Situation.
This wave of remarks quickly caused widespread discussion on the Internet.
According to Tianyancha APP, there are only two companies (namely Li Jiajia, whose real name is Li Ziqi) that have direct equity relations with Li Ziqi. One is Shanghai Chen Xiangli Creative Planning Studio, in which Li Ziqi holds 100% of the shares, and the other is Sichuan Zi Qi Culture Communication Co., Ltd. (hereinafter referred to as Sichuan Zi Qi? ), the two sides hold 49% and 5 1% respectively.
As for the micro-read list of executives and shareholders, the name of the company did not appear. The name that appears in the micro-read company information has only one partner position. Most of the trademarks related to Li are in Sichuan, and a few are in micro-reading. In terms of the number of participants, the number of micro-readers is 504, while the number of micro-readers in Zi Qi, Sichuan and Chenxiangli is 0.
To this end, some bloggers analyzed that the Sichuan company jointly held by Xiaonian and Li and Xiaonian itself actually played different roles. The former undertakes the export of foreign content and holds 200+ Li related trademarks, while the latter is mainly responsible for the landing and implementation of Li brand business. Did you really make a lot of money? . The number of participants in Zi Qi, Sichuan Province is zero, which is also considered that all those who participate in the daily operation and commercial realization of Li Ziqi brand belong to Hang Weinian. Prove
Equity allocation is 51%> 49%, Hangwei reading is relatively controlled in Zi Qi, Sichuan. ? The blogger said what if the articles of association are not decided? Li owns 49% of the shares and has a veto power over Sichuan, but if a loophole is buried in the company's articles of association, he can even entrust his voting rights to others? .
However, Li Chengdong, the founder of Dolphin Think Tank, thinks that micro-reading is just lying down? . As an MCN organization, it is impossible for it to write thousands of online celebrities/potential stocks into the company as shareholders at the beginning. When potential stocks become online celebrities, for the dual purpose of strengthening the relationship between MCN institutions and online celebrities and the online celebrities want to make more money, they usually only jointly set up a brand company to gain benefits through authorization.
Li Ziqi allocated 49% of the interests of the Li Ziqi brand. After all, it was hatched by micro-thinking and did not participate in the commercial operation of Li Ziqi brand. ? Li Chengdong said in Weibo.
However, another founder told Caijing Tianxia Weekly that Micro Reading merged N rounds of funds, all of which were endorsed by Li, which did not help substantially. Lee did it after signing it, not because they were hatched from amateurs. They don't have the ability to hatch, but they only have to cut off the beard? . He doesn't recognize the ability of micro-thinking.
The company behind Li
Seems to be involved in this suspected infighting with Li? What kind of company is the micro-thinking of the protagonist in the story?
Tianyancha APP shows that Weinian was established on February 28th, 20 13 with a registered capital of about 776 1 10,000 yuan. The legal representative and actual controller is Liu, who holds 20.44% of Weinian shares. In the public information, Micro Reading is an MCN organization, and its main business in the early days was to incubate online celebrities.
In 20 16 years, the number of fans of Li Weibo was less than 10000, but she was already famous. Liu, an experienced micro-reader, quickly smelled Li's business potential and flew to Sichuan to meet Li. They made an appointment with a hot pot to talk about cooperation. Li is responsible for content creation and Liu is responsible for traffic promotion.
In 20 17, Wei Nian established Sichuan Culture Communication Company for Li Cheng, and Li's road to counterattack was thus opened. At that time, under the micro-reading technology, besides Li Zikai, there was also a blogger goddess? Lin, short video industry, nG's cat? , food video, the biggest male god, delicious roast chicken? There are dozens of short videos, such as online celebrities, that have cooperated with micro-thoughts or been directly hatched by micro-thoughts.
But in the end, Li carried the banner.
In terms of traffic and influence, by 20 18, the number of fans in Weibo, Li Ziqi has rapidly exceeded100000. At the same time, our commercial liquidity has also begun to be highlighted crazily. In August this year, the Li Ziqi Tmall Store of the same name officially opened. With a huge fan base, Li Ziqi brand quickly became popular in a short time. Only three days after the launch, the sales of five products in the store exceeded 1.5 million.
However, the most attractive and popular is the plum snail powder introduced later. According to statistics, in 2020, the annual sales scale of Li Ziqi brand will be about 654.38+600 million yuan. Among them, the monthly sales volume of snail powder exceeds 6.5438+0 million, and it sells 500 million a year.
Behind this, there is no lack of micro-reading this MCN company. After snail powder became a hot commodity in the whole network, Li Ziqi brand? Guangxi Liuxing Food Co., Ltd., a snail powder factory, was established conveniently. According to Tianyancha APP, the major shareholder of Guangxi Liuxing is micro-thinking, with a shareholding ratio as high as 70%. In July 2020, micro-reading promoted the service industry from other original technologies? Change to internet retail? .
This company is particularly good at capital operation and marketing. ? The above-mentioned MCN institutions told Caijing Tianxia Weekly. In addition to realizing the brand value of Li Ziqi in business, Micro Concept also attracted more investors with the help of Li Ziqi, and even after signing a contract with Li Ziqi, it began to apply for various use lists of related trademarks in Li Ziqi.
Tianyancha APP shows that after the binding with Li Ziqi, Micro Reading received tens of millions of A rounds of financing led by Huaying Capital in May 20 17, equity financing from Chen Hai Capital in June 20 18, and Mango in May 2018. In July, 20021year, ByteDance also went to the battlefield and won the equity of micro-reading 1.48%.
But another fact that cannot be ignored is that in the past few years, Li? Is it really the best endorsement of micro reading? Once the two sides have irretrievable contradictions and entanglements, as netizens speculated, it will inevitably cause great trauma to both sides.
Everyone sees that Li is living a very good life now, a secluded life that everyone envies, but they don't understand the mystery of her real life. Maybe everyone sympathizes with her experience. Li's experience made her give up city life, return to rural life, and live in seclusion from then on.
In fact, Li's experience is very tragic. She has no parents since she was a child and lives with her grandmother, so she is very poor. But she is very sensible and asks for nothing. As long as she can eat, it is her greatest satisfaction. Li Zikai now relies on food videos to make money and let grandma live a happy life.
Li is a Sichuan girl to the core. Every time I watch this girl's video, I always feel that the characters in the painting suddenly come alive, dressed in ancient costumes, doing the most simple things and quietly enjoying the beauty of rural life. Unlike many online celebrities, this girl does everything by herself, not by others.
Perhaps it's a lot of experience. Li's post-90 s is not impetuous, but like a cup of tea, the more you drink, the more fragrant it becomes. Her father died when she was a child. There is not much information about her mother on the internet, and Li himself has not said much about her mother. It can be said that Li Qiqi was brought up by her grandmother. Because my father died prematurely, my family was not rich, even poor. Li Qiqi didn't have snacks when he was a child. Therefore, I can only pick flowers from the tree to alleviate my desire, perhaps to make my family live better. Li used to be a DJ at the night show. From the outside world, the night show is a very chaotic place. Li himself said that he encountered many bad things at the night show. From this sentence, there are many things I don't want to recall and mention.
Tired of the noise of the city, and for the sake of her elderly grandmother, Li returned to the small village where she was born and raised. When she ate grandma's cooking again, Li admitted that it was her calmest moment, as if she suddenly belonged. At this point, she did what she always wanted to do. In fact, watching Li Ziqi cook is a pleasure. There is no pressure of life, I just enjoy the beauty of that moment quietly. Maybe this is what many people want to do, to return to peace. Unfortunately, there is too much reluctance and cowardice to take that step.