1, classified by body parts
Facial care, hand care, shoulder and neck care, body care, hand care, foot care.
2. Classification by function
(1) Basic nursing
① Simple hydrating care: cleaning, hydrating, facial mask and head, shoulder and neck massage.
② Daily facial care: cleansing, exfoliating, facial mask, moisturizing, face, head, shoulders and neck massage.
③ Basic eye care.
④ Basic nursing of shoulder and neck.
(2) Treatment and nursing
Light spots and spots, acne and scars, whitening and rejuvenating skin, hydrating and moisturizing, desensitizing and repairing, wrinkle removing and anti-aging.
(3) Physical care
Hand care, slimming, breast enhancement, ovarian maintenance, kidney maintenance, neck column maintenance, lung maintenance, essential oil back opening, lymphatic detoxification, scraping, cupping, aromatherapy spa, etc.
(4) Decoration works
Body hair removal, manicure, eyebrow planting and eyelash attachment, perm eyelashes, eyebrow trimming and eyebrow tattooing, eyebrow washing and eyebrow embroidery, and makeup.
(5) Equipment nursing
Steaming space capsule, light wave bath room, far infrared lamp, hydrating instrument, shaping and slimming instrument, photon skin rejuvenation instrument, etc.
(6) Special care
Ear candle, fire therapy, umbilical therapy, etc.
Second, how to determine the special service items of beauty salons
The most important thing for franchised chain beauty shops to determine their own special services is to meet the local consumption level, because the franchised chain beauty shops in each region must have different development models in the process of operation, because the consumption power level in each region is different, and customers have different needs for beauty. Therefore, in the whole operation process, if you want to set up a special service project, you need to be able to meet the consumption needs of local customers and better meet the psychological demands of mass consumers.
If the local consumption level is high, everyone is more supportive of beauty projects, and there are more customers going to beauty, then you can consider other projects that are different from your face. In this case, when setting up special service items, it is usually recommended that you choose the special items of health preservation, because for beauty franchise chains, beauty physiotherapy is actually the most basic item. If you want to get better project expansion, it is suggested to move closer to health, because after all, health and wellness physiotherapy has attracted everyone's attention now, and there is indeed a very good and broad space for the development of the big health industry.
In view of the local average consumption level, everyone's awareness of joining chain beauty shops is only general. If you want to better promote consumption and have a better business in such areas, I suggest that you try to meet the actual needs of the local area when choosing special services. Perhaps in such areas with average consumption level, people are more inclined to have some basic facial care, so special skin care products should be given priority to. Or some other services for facial skin care can be continuously introduced, and when they form their own unique characteristics, they can better ensure the independence and symbolism of operation.
3. Which projects in beauty salons are the most profitable?
1, natural active ingredient product
When it comes to various chemical elements contained in skin care products, many people's first reaction is that they are harmful to the skin and are prone to disgust. Affected by this, skin care products with pure nature as their selling point are gradually emerging. Now many beauty salons have introduced products containing natural active ingredients, including milk, marine elements, minerals, fruits and vegetables, Chinese medicine, pearls, flowers and so on. Products containing these natural active ingredients are welcomed by consumers because of their strong safety, no side effects and obvious effects.
2. Biotechnology skin care project
Biotechnology is a hot topic in the beauty industry recently, and the anti-aging project led by this technology is the best-selling project in beauty salons at present. At present, there are many common products in beauty salons, such as products for delaying skin aging, products with anti-aging ability of tissues and organs, health products and anti-aging beauty products. There are many categories and choices.
3. Weight loss shaping project
Whether it is a gym or a slimming center, there are a large number of people patronizing it, and the business is very prosperous. The rise of weight loss fever has made the beauty industry see the potential of this project, so now many beauty salons have begun to incorporate weight loss and body shaping into key business sectors. With the development of beauty technology, the methods of slimming and shaping are becoming more and more professional. In addition to traditional acupuncture, massage, scraping, laser weight loss, space capsule weight loss and other scientific and technological weight loss projects are also increasingly favored by women.
4. personal tailor Project
Why is one-on-one private education so popular now? This is because modern people pay attention to professionalism and customization, so projects tailored for individuals are loved by more and more customers. The same is true of the beauty industry. Nowadays, many beauty salons have launched personal tailor-made services. Professional beauty consultants tailor their own skin care projects and health care courses according to their clients' personal skin conditions and health costs. Even if the price of such projects is high, it is indeed a magic weapon for beauty salons to attract high-end customers, and it is also the general trend of beauty salons' future development.
Four, the beauty salon project pricing rules
1, pricing principle of beauty salon project
(1) needs to be priced according to the nature of the beauty salon itself. If the decoration of a beauty salon is high-end, we are positioned as a high-end beauty salon. In addition, the product popularity and grade are relatively high, and the beautician's operation technology is excellent, so the pricing is higher than other middle and low-end beauty salons.
(2) Determine the price according to the customer's affordability, because the average beauty salon will have more than 80% regular customers, so we can set the price according to the consumption level of these regular customers, so as not to lose most customers.
(3) According to the national service price regulations and peer pricing. The charges of beauty salons must not violate the policies and regulations formulated by relevant departments, and should refer to the prices and charges of peers in the same place.
(4) Pricing at cost. This is the most common method in the market, that is, according to the required costs and various expenses, maintaining the most basic profit as the standard. Pricing according to the standard customized by the American Association is generally maintained within the scope of consumers' willingness to pay.
2, beauty salon pricing skills
(1) Make different pricing according to different service items and geographical locations. The price should be acceptable to consumers and keep a certain profit. For example, beauty salons in Yi Xue are all over the country, and the pricing of Beishangguang is generally higher than that of other second-and third-tier cities. The economic level of the city and the differentiation of consumer groups lead to different prices of beauty projects.
(2) According to consumers' purchasing situation and contracted services, give certain discounts to encourage consumers to spend in groups for a long time. A certain discount can attract more consumers. Many beauty salons do group buying in Dianping.com, which is to attract more customers to experience in beauty salons by using low group buying prices, thus stabilizing the customers and performance growth of beauty salons.
(3) biased pricing of some services, that is, attracting customers by reducing the cost of a service, and finally achieving profitability.
(4) In order to attract consumers better, we can set some experience prices to attract consumers to spend for a long time and become stable customers.
(5) Stage pricing. In order to give back to old customers and cultivate stable customers, membership cards can be introduced, and different amounts can enjoy certain discounts. This method is more common and can attract long-term and stable consumer groups.
(6) Guaranteed pricing, that is, pricing according to the beauty effect to attract more consumers. This requires beauty salons to improve their work skills, help consumers achieve better skin conditions, and charge fees with good results. This way is more attractive to consumers.
(7) Series pricing, which introduces some series services according to the specific conditions of service projects. This price is more cost-effective than a single service, so as to attract stable customers.