The price is high, the style is not popular enough, and the brand awareness is not enough. 1, high price positioning: Jiangnan cloth is expensive, which is a limiting factor for consumers.

2. The style is not popular enough: the design style of Jiangnan fabric is unique, which is more suitable for consumers who pursue individuality and fashion, but not attractive enough for consumers who pursue fashion and practicality.

3. Insufficient brand awareness: Jiangnan Buyi has a low market awareness in China, and its brand awareness and market share are relatively low. Consumers have never heard of this brand and know little about its products.