How to do the emergency plan for Taobao 6 18 activities?
1, Taobao pictures with:
After determining the activities, we began to prepare pictures. Pictures should be done before the official preheating page goes online, such as two home pages, the main picture with details, etc. , and you can use the template in Luban. If the activity is not effective, pay attention to the second plan.
2, traffic source analysis:
During the activity, we should not only count on site traffic, search traffic, but also develop more traffic portals. We must see how to get more traffic.
In addition, we have to analyze how to get the traffic of the venue. The special point this year is the price power of commodities. If the price of goods is low, there will be no flow in the public domain. To put it bluntly, I just won't enter the meeting.
3, personnel training:
We need to train everyone involved so that they know the rules and contents of the activity. Then, each post is trained separately, such as the activity play learning of operators and screen design of artists. We must study and understand the new commodity price forces this year.
4. Supply chain:
Prepare the goods in advance, especially the hot ones, and prepare more others as appropriate. Pay attention to the dark horse style that appears when selling, and replenish the goods when there is a rhythm of selling. If there is too much stocking, inventory should be counted after the activity, which is convenient for the operation to adjust the next step.
5. During the activity:
In fact, the main work is basically prepared before the event. The important thing in the activity is to monitor the data. If the activity has no effect, change the plan quickly.
After the event:
You need to sit back and relax afterwards. You need to make a comeback. The price shall not be lower than 6 18, and the preferential strength shall not be greater than 6 18, with price protection. In addition, we should do a good job in the resumption of activities and accumulate experience for the next activity.
The activity atmosphere of 1 and 6 18 stores must be in place. To modify the theme and style during the activity, the main picture and the details page should not seem out of place with the whole. Under all-round changes, the overall atmosphere will be lifted, and the copy should be as long as possible. It is necessary to attract everyone's attention and attract consumers to this activity in the shortest time.
2. Make the poster of Taobao 6 18 promotion activities and put it in the most conspicuous place in the whole store, so that the merchants who enter the store can clearly see the activities, whether it is the promotion language, promotion method or poster color, and attract more people to buy.
3. Taobao sellers should pay attention to the promotion of 6 18 activities, and they can inform buyers through micro-amoy, Weibo, SMS, etc. However, when editing promotional content, they should also pay attention to the accurate expression of preferential strength, and can also appropriately guide buyers to collect and buy stores.