As an enterprise manager, having keen market insight and comprehensive dynamic observation of competitors is the only effective way to prevent enterprises from being attacked.
When managers of enterprises can see the market demand orientation through their keen observation ability, then they can find suitable solutions to protect themselves from the invasion of the market "turntable" according to the market demand ability, and a comprehensive observation of competitors can get their next action plan and then make the final response, so that enterprises can effectively avoid the invasion of competitors.
In an enterprise, the manager's action plan determines the direction of the enterprise. Therefore, when thinking about problems, we should be more comprehensive. Otherwise, every step of the manager may make the enterprise completely annihilated.
It is indispensable for an enterprise to have the ability to observe the market and the dynamic observation of competitors. At any time, "nip in the bud" is a powerful guide for enterprises. Only by taking comprehensive precautions can the development of enterprises be more brilliant.
case analysis
Gerard Heineken founded Heineken beer company in the Netherlands in 1864, and then produced the first Heineken beer, which was quickly marketed in the Netherlands with its smooth and mellow taste.
However, just as the company was growing, the Heineken family lost control of Heineken because of poor management and other reasons.
197 1 year, the appearance of Freddy Heineken won control for the Heineken family, and developed Heineken from a family business into a joint-stock company group controlled by the family.
Because of its unique insights and effective management capabilities, Heineken has become one of the most internationally renowned beers.
With the death of Fred Heineken, his controlling interest fell to his sole heir, Sharon Carvalho Heineken. The inheritance of salon has injected new blood into Heineken. She has more keen market insight and is constantly renovating the brand of Heineken beer.
Through the understanding of market economy, she brewed beer into a health beer that modern people like to see and hear. Heineken launched a new Apple Beer, and positioned the consumption market of this beer as some high-consumption places such as western food and bars, which made Heineken's name find another foothold among the people who pursue fashion and avant-garde.
According to the different market demands and the diversified demands of consumers, Heineken beer has made a thorough interpretation of beer, changing from a single beer in the past to a functional and nutritious beer that meets the needs of different people, including juice beer, which is undoubtedly a major innovation in the beer industry.
According to the change of weather in the four seasons, Heineken's beer is also catching up with the different styles of the four seasons, producing hot pot beer suitable for drinking in winter and with high heating capacity.
Heineken beer has been pursuing the original crop brewing, which also makes Heineken's performance better and better.
Heineken's habitual innovation has made it stand firm in the beer market. He is good at exploring the original crops for brewing beer from different directions, such as spirulina, ginger juice, ginseng and pearls. These seem to have no good effect, but it is this kind of creativity that has brought new gains to Heineken.
As an old brand with a history of 100 years, if Heineken doesn't know how to observe the trend of its competitors, even if it develops a new variety of beer, it may be crushed by its competitors soon.
Therefore, the success of Heineken is not accidental, but inevitable, because its innovative thinking has shown that it will develop in the beer industry. At the same time, it is precisely because of the unique market observation ability of Heineken managers that they know when to launch what kind of products, and at the same time, they can attack when their opponents can't be prevented, which makes Heineken beer last forever.
● From the case, we can see that any enterprise with development potential has keen market observation ability, and can create different items according to different market needs, so as to meet the requirements of the public and obtain satisfactory harvest.
Of course, in the face of the listing of new varieties, it is also important to know how to observe the actions of your opponents, because your opponents determine the success or failure of your listing.
As a manager, if there is no avant-garde market insight, it will be a matter of time before the enterprise is doomed, but only market insight, without the opponent's movements, the result will be even more tragic.
Managers are pioneers in the development of enterprises, and as a qualified manager, they have great responsibilities for the development of enterprises. In the face of possible crisis in enterprises, managers should solve it immediately before the crisis occurs. If the crisis is not prevented in time, the losses suffered by enterprises will be incalculable.
Using keen market observation ability, when the market turns, it can immediately reverse the navigation route of enterprises, so that enterprises can constantly change with the changes of the market, thus making enterprises invincible.
Observing the opponent's actions at all times so as to deal with them in time after the opponent takes action is inseparable from the development of the enterprise and the only way for the enterprise to avoid the crisis.
Expert guidance
As a manager, there is no keen market observation ability, just like a person walking in the desert, without a sense of direction, danger will appear at any time. Because the market is similar to the desert and has specific coordinates, the only practical way is to observe the terrain and make an accurate judgment, otherwise it will be greeted by death.
Everything has clues to be found, but it lacks the courage to look for it. Therefore, if a person makes up his mind to do something, he will certainly succeed, because "the sky is one foot high and the earth is ten feet slow. As long as you have courage and wisdom, you will become the key to the case." Make yourself a leader and don't be led by others.
As a manager of an enterprise, the question to be considered is not whether there is a crisis, but what to do when the crisis comes and what attitude to win.
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