As far as empty nesters are concerned, I believe most people can understand why they kiss salesmen who call themselves parents. This theme raises a very good question. The question is why people who sell health products do not sell insurance, cars and vegetables. There is a very important thing here, that is, fear of death.

Fear of death is human nature.

Fear of death is a very core weakness in human nature. Since its birth, human beings have followed the principle of "silence from birth to death", hoping to live healthier and longer, and also fearing death. After hundreds of millions of years, it has been firmly written in the bottom of the brain.

Therefore, no one can escape the fear of death, but the degree is different, especially the elderly, who are getting farther and farther away from health and getting closer and closer to death, and the weakness of human nature has begun to dominate people's thoughts.

Health care marketing has means.

The salesmen of these health care products, in addition to calling mom and dad and one-on-one family marketing accidents, will also organize various meetings. At the meeting, they will preside over and declare that health care products have magical effects, live a long life every year and cure all diseases. Moreover, there is an old Chinese medicine platform, and some people snapped it up first, so that the old people who have been dominated by human weaknesses are convinced. But in any case, the core is to take advantage of the old people's fear of death.

Companionship is not essential.

In my opinion, the loneliness of the elderly must be accompanied by children. Loneliness has further aggravated the trap of old people falling into reimbursement and sales promotion. However, children can't be with them 24 hours a day. Children also have jobs for children, and children also have lives outside their parents. So companionship is really not fundamental.

Make life meaningful

Let the elderly have something to do, let them have interests and hobbies, and let them feel that life is still meaningful. This is the basis for the elderly to reduce their fear of death. I hope that children can help the elderly find things, hobbies and the meaning of life while accompanying them.

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