1, Announcement on Selling and Promoting Fake and Inferior Commodities
Bad business practices: selling fake and shoddy goods.
2. Announcement on induced behavior
Bad operation behavior: the behavior of destroying the user experience by using the mass messaging function of WeChat official account, and the marketing behavior of forcing or inducing users to share with friends through mass messaging.
Examples of violations: (1) inducing users to share by rewarding; (2) Forced sharing to friends circle.
3. Announcement on cleaning up the collection and praise behavior
Bad operation behavior: using the circle of friends to "collect praises", and even the phenomenon of prepaid postage fraud and harassment of users.
Punishment method:
4, rectify the announcement of inducing sharing and inducing attention behavior.
Bad operational behavior: some merchants in the circle of friends induce sharing and attention through external links.
(1) Induce sharing: Send rumors, pornography, tests, answers and other content to induce users to share with friends, and users can only see the shared answers or content.
(2) Attract attention: Send rumors, pornography, tests, answers and other content to induce users to pay attention to the official WeChat account, and users can only see the answers or content after paying attention.
Punishment method:
5. Announcement on fraud and other irregularities.
Bad business practices: fabricating facts, concealing the truth and other fraudulent information.
Example of violation: (1) false customer service phone number; (2) Gift fraud.
Punishment result: Take the treatment including but not limited to the cancellation of the account with the title, and never tolerate it. The WeChat public platform will reserve the right to investigate the legal liability of the operating entities such as the right to use relevant public accounts.
6. Announcement on Punishment Rules for Plagiarism
Bad business practices: plagiarism of official WeChat account and other infringements.
Penalty result: Infringed accounts will be punished.
7. Announcement on the punishment rules for violations such as grabbing red envelopes.
Bad operational behavior: Some merchants induce sharing, attract attention, gain fans quickly and seek improper benefits through marketing activities such as "grabbing red envelopes together", and there are malicious behaviors such as allegedly defrauding users and collecting user privacy data.
Examples of violations: (1) inducing sharing to attract attention; (2) inducing sharing to collect users' privacy.
Punishment: according to the seriousness of the plot, the title, delete fans.
8. Announcement on Remediation of Account "Capital Operation" Fraud
Bad business behavior: fraud in the name of "capital operation"
Punishment: Take measures including but not limited to cancellation of account titles, and never tolerate them. The WeChat public platform will reserve the right to investigate the legal liability of the operating entities such as the right to use relevant public accounts.
9. Announcement on rectifying illegal distribution mode behavior
Bad operation behavior: using WeChat relationship chain to develop offline distribution behavior, and making profits or attracting users' attention, most of this mode is illegal, such as fraud.
Example of violation:
(1) commission according to offline sales performance through distribution mode;
(2) Induce users to develop personnel in a rolling way by promising benefits.
Punishment: once found, give a permanent title.
10, Announcement on Remediation of Vulgar Articles.
Bad operation behavior: the behavior of sending vulgar content, suspected of obscenity, pornography and vulgar information.
Punishment method:
(1) From the date of announcement, all accounts that still send vulgar content will be blocked in a step-by-step manner;
(2) If the name, avatar and function are vulgar, empty them;
(3) The account for sending pornographic materials should be cancelled.
Trapezoidal heading rules:
Example of violation:
(1) vulgar title or content: the title, pictures or content of the article are vulgar and sexually suggestive.
(2) The account name, avatar and function introduction are vulgar and suggestive.
1 1. Announcement on punishing the abuse of the original statement function and the non-right holder's confirmation to report others' plagiarism.
Bad operation behavior:
(1) abuse of original statement function
In the following cases, the original statement of the article shall not be made:
1) plagiarize articles;
2) The main length of the article is "laws and regulations, resolutions, decisions and orders of state organs and other documents with legislative, administrative and judicial nature, current affairs news, calendars, general tables, general formulas" and other public contents;
3) Articles that cite other people's content or take other people's works as the main content, such as book abstracts, abstracts, newspaper abstracts, etc. ;
4) Marketing content
5) Declare the original articles of non-exclusive agency, etc.
(2) The obligee of non-reported content shall not confirm the plagiarism report to others.
The following circumstances shall not be confirmed to others to initiate plagiarism reporting:
1) The reporter only obtained the content reprinting authorization, but reported plagiarism from other authorizations WeChat official account;
Example:
Author A agrees to authorize public accounts B and C to reprint copyright content. However, B reported that C plagiarized this content, which led to the deletion of C's article content. B's behavior constitutes a non-right person reporting plagiarism.
2) The plagiarized content is circulated on the Internet, but it may not be traced back to the original author.
Punishment method:
For the above-mentioned behaviors found, the WeChat public platform will carry out the title processing within a certain period of time, and the account will be permanently banned if the circumstances are serious.
12, Announcement on Mutual Promotion of Rectification and Violation
Bad operation behavior: the behavior of pushing and shoving the other party in violation of regulations by "reading the original text"
1) The article content of WeChat official account leads to another WeChat official account, and jumps to another WeChat official account article by "reading the original".
Example:
The article on the left leads to the page on the right by "reading the original"
2) The official WeChat account jumps to the external chain through the article "Read the original" to guide the attention of batch official WeChat accounts.
Example:
The article on the left leads to the page on the right by "reading the original"
Punishment: The official WeChat account that violates the rules will be given a title similar to the ladder.
13, Announcement on Rectifying the Behavior of Sending Rumors
Bad operational behavior: sending rumors
Example of violation:
(1) spread rumors about food safety and health.
(2) sending absurd mysterious rumors.
(3) Send other kinds of rumors: personal safety, deliberate slander, etc.
Punishment: Take corresponding punishment measures (including but not limited to deleting files and titles, etc.). ) according to the degree of violation.
14, Announcement on Rectifying "Gambling" Information
Bad business practices: sending includes but not limited to organizing gambling, selling gambling equipment and teaching gambling skills, methods and means.
Publicity of some banned accounts:
Example of violation:
(1) The title or content is suspected of gambling: the title, picture or content of the article is suspected of gambling;
(2) Account name, avatar, function introduction and custom menu are suspected of gambling.
Punishment method: clean up relevant contents and permanently ban relevant accounts.
15, Announcement on Prohibiting Release of Sign-in Test Information
Bad operation behavior: publishing information on registration and examination activities such as graduation sign and monthly sign, including but not limited to publishing information on New Year sign, college test and constellation test.
Punishment method: the official WeChat account that violates the rules will be deleted, and the title will be processed according to the circumstances.