Evergrande is one of the largest real estate developers in China, with a large number of real estate projects and other assets. Although the debt is high, its huge asset scale may help support the company's operations. Faced with high debts, Evergrande may negotiate with creditors to seek debt restructuring, deferred payment and other arrangements to alleviate short-term pressure. Evergrande may take some financing measures, such as selling assets or attracting new investment, to ease the debt pressure.
In addition to real estate business, Evergrande Group has diversified development in the fields of finance, cultural tourism, sports, health and wellness. Evergrande Group has subsidiaries such as Evergrande Finance, Evergrande Culture and Evergrande Health. Through capital operation and resource integration, the coordinated development of multiple business segments has been realized.
Characteristics of Evergrande Group
1. Diversified business: Evergrande Group has a wide range of business, covering real estate development, cultural tourism, finance, old-age medical care, education, sports and other fields. This diversified layout makes Evergrande Group have certain strength and market share in different industries.
2. Highly vertical integration: Evergrande Group has the characteristics of highly vertical integration in the real estate field, and has its own professional team and resources from land reserve, planning and design, construction, sales promotion to property management. This integrated business model enables Evergrande Group to better control the project quality and cost and maintain its competitive advantage in the market competition.
3. Pay close attention to quality: Evergrande Group always pays attention to product quality and user experience, pursues excellent architectural design and construction technology, and provides high-quality real estate products. This quality-oriented concept has enabled Evergrande Group to establish a good reputation and brand image in the market.
Reference to the above content: Baidu Encyclopedia-Evergrande Group