Brother Dao's idea is to shoot 100 rural elderly people aged from 90 to 100, and shoot a series of mini-documentaries to attract traffic. Around the big health industry, with the theme of countryside, health preservation and warmth, we will create the concept of Xupu's hometown of longevity. With the traffic and voice platform, you can use it as a selling point to sell a series of healthy agricultural and sideline products on the basis of the hotel.
Bobo's idea is to film his daily life, such as what time he gets up every morning and what he does that day, such as how to negotiate with villagers, how to bargain with contractors, how to open rural cooperatives and so on. His words and deeds can be recorded truly and completely, sorted daily according to the time axis, and there will be stable output content every day.
My idea is to shoot a homestay every day from the perspective of video viewers, with the problem as the core, and complete the specific practical problems in the promotion process. For example, you can ask the villagers how much it costs to raise a pig here. How to cook bacon from scratch after killing pigs? How to dig a septic tank after demolishing the house? How many workers are needed to tear down a house every day, and so on. The specific problems to be solved can satisfy the voyeurism and curiosity of video viewers, and there will be a basis for attracting traffic.
After sitting for a while, I found that the essential problem is that everyone has their own ideas, but the soldiers in charge of video shooting are in chaos and don't know how to shoot themselves. So he was extremely confused and didn't know who to listen to.
At this time, Mr. Shu affirmed to Bing Bing's classmates that it was good to find the problem, so he emphasized the importance of doing everything possible. You are confused because you, as the person in charge, didn't think about how to build our video number, so she opened a bunch of numbers with traffic and fans on Tik Tok for Bing Bing's classmates' reference, and entered keywords such as rural life, rural elderly people and villagers' accommodation. , a large number of video number materials will emerge. Do more reference, you can find new things, you can know.
After the discussion, I chatted with Bing Bing's classmates alone, and I summed up what I think are our two main shooting lines at present:
If we only choose one of the two main lines to shoot, it must be B, because only B is closely related to our main business at present.
The rest may appear in various forms, such as C, D, E, F, etc. While soldiers are monitoring Tik Tok, but these are feeder lines and extra options.
Then I said my idea of shooting for his reference. I think we can make a Diary of the Village Chief Losing Money. Before, my idea was to make money, but the reality is that we are losing money every day when we open our eyes. Since this is a fact, we can also create this theme in reverse. First, you can output stable content materials every day, forming a series of concerns; Secondly, the content is interesting enough to satisfy the curiosity and selfish desires of the viewers. Third, you can also record your thoughts of trial and error every day to make money at this stage; Fourth, it is very real; For example, we recruit migrant workers to cook every day. Since it is expensive to buy steamed bread for their breakfast, we can save some money and lose less money by cooking noodles. At the end of each day, we will say, Ah, how much did we lose today? If you are really on fire and make money, you can refresh a wave of traffic.
I asked Bing Bing about the idea of shooting the village chief's diary, but Bing Bing thought it was not feasible. The answer is that it seems a little off the main line at present, and then I know what the problem is.
I asked him, it's good that you think it's not feasible, but the reason for your answer reveals the source of confusion-you haven't figured out what your main goal is at this stage.
In order to facilitate his understanding, I take the people around me as an example. Teacher Shu won't screw up, because she knows very well that you need to take the lead in making videos, and the rest of us are only responsible for cooperation and providing ideas; Bobo won't be chaotic, because he knows that his main goal now is to build a house and solve all problems related to building a house; I won't screw it up, because all I think about now is how to make money at this stage. I don't care about building a house or shooting a video. I came up with the idea of losing money diary because I was thinking about how to make money.
Even I think there is something wrong with our A-line, which is the centenarian shooting plan that Brother Dao said. The most fundamental reason is that it can't help me achieve the goal of making money and achieve it. Can you make money directly by filming a bunch of old people? Is it worthwhile to spend this time and energy? Will this really play a decisive role in promoting the result of making money for us? Will this kind of publicity help others make wedding clothes instead? Or does this really need our team to do at present?
I will rightfully question this, because it conflicts with the goal I am thinking about now. What about you, Bingbing? What do you want to achieve by making a video now? It can be 10000 fans or 10W likes. With a goal, you can find a way to achieve it, and you can have a solid reason to question us with confidence. With it, you won't be confused.
What are the characteristics of awesome people? In fact, it is very simple to judge whether a person is awesome. It is neither what he did in the past nor what he is doing now. Just need to see that he accepted a strange message and can implement it in a short time.
If you want to realize strange information quickly, you must first determine what you want to achieve. If I consider it from the perspective of shooting, the goal of drainage discussed by everyone just now is correct. The real angle is what we need to present, so I think the idea of "Losing Money Diary" is based on the real daily entrepreneurial story. As for whether to choose this angle to shoot, it's your business. What we provide is only the thinking angle and ideas, and you are responsible for the specific implementation.
In fact, in the end, I think I just want to know what I want to do at this stage, set a small goal I want to achieve, and then iterate quickly. The point is that this goal was set by myself, not imposed on you by others.