Don't always talk about how to find channels and how to spread them. Before you do this, you still need to plan.

The distribution and fission in WeChat business is already very difficult, so we need to change the way and use the thinking of WeChat business to make WeChat business.

I just wrote something. Now I'll show you.

Community new retail, private domain traffic to create the overall structure! Upgrade the WeChat business model.

First, how to build the core of private domain traffic pool: the core is to establish brand super IP and personal IP; The brand is still that brand, and the practice is different. Brand is not based on repetition, but on personalized connection. It is a person, not a simple product function. Many people scold WeChat business, but do you really understand the logic of WeChat business? What is the essence of WeChat business, that is, people-centered connection, dream shaping and artificial creation;

Enterprise: brand product ecological construction: core consumer insight, brand positioning, brand core value system construction, brand culture output, brand super IP building, brand potential, brand image, visual design;

Personal: super ip construction, as we have talked about, mainly includes authority, potential energy, content and topic ability, connection ability, transformation and commercial realization; Without personality and character, how can products sell well? Many years ago, I just entered the sales industry. My predecessors told me that if I want to sell products, I must sell myself first. This is the most primitive ip molding.

Second, from the media matrix, such as the traffic portal of WeChat, deep communication, service and transformation! In-depth communication and service from the media, community transformation fission: rapid drainage of WeChat through the Internet, self-media, Baidu, community, etc. Drainage, service, transmission, precipitation, Weibo: events, hot spots, detonation; Headline: investment promotion, authority, information;

Third, product planning and strategy; Not high frequency, high frequency that can be converted, not just needed, the scene brings traffic, just needed; Scenario product planning: gain insight into consumption scenarios, find reasons for consumers to buy, give consumers a brand-new consumption experience, and refine product selling points and value support;

Fourth, mode design, sharing and distribution mode is very important, level 2, level, not building a group, but building a network; Create an internet business model: empower with B-end as the core, attract franchisees and individual investors to form a community, and split at C-end;

Fifth, the team is crucial! Most importantly, no one! ! Team sense of mission, values, goals, complementarity, tolerance and cooperation;

Sixth, operational capability is critical. The core competitiveness of the media is two words: operation! Content, operation, activity, persistence!

Seventh, use the community to realize transformation and fission! Community is the solution of transformation and fission. Create a community, shape the sub-culture and values of the community, develop seed users, operate, precipitate and transform traffic, and quickly introduce investment resources and roll them.

Eighth, the integration, interaction and landing of new retail online and offline, as well as the avoidance of various risks are very important. Don't put yourself in it! The most critical, core and unexpected place is definitely not just online, but offline, don't say I didn't tell you!

20 19, under the economic downturn, it is extremely important to grasp the outlet of private domain traffic and build a new model of community retail, which is to solve enterprise anxiety and lay out the future.

Compared with the first year of WeChat service of 20 14, 20 19 may be the first year of private domain traffic. In the painful period of 20 19, community may be the best choice for you to reach the future.