Business philosophy of Tong Ren Tang
Tongrentang Chinese medicine culture is the sum total of brand image, value orientation, quality culture, business philosophy and team building with its own characteristics after more than 300 years of practical innovation and combination of Chinese medicine and traditional Chinese medicine.
This expression includes the following points:
Tongrentang is the inheritor of Chinese medicine culture. Chinese medicine theory is the essence of Chinese medicine culture, absorbing the essence of China's classical philosophy and Confucianism and Taoism, with special emphasis on? Harmony between man and nature? ,? Syndrome differentiation and treatment? The concept of. Since its establishment, Tongrentang has been producing and using traditional Chinese medicine under the guidance of traditional Chinese medicine theory, collecting and developing effective prescriptions, and constantly innovating and perfecting in practice. By the end of the Qing Dynasty, there were nearly 500 kinds of Chinese patent medicines recorded in Tongrentang, which have been passed down to this day in the mode of taking medicine with medicine.
Offering sacrifices to imperial doctors makes Tongrentang's Chinese medicine culture unique. During the period of offering imperial medicine, Tongrentang used his life to ensure the quality of the medicine, adopted the highest standard of court pharmaceutical technology, honed the honest and trustworthy pharmaceutical ethics, and made? Although the processing is complicated, you won't dare to save effort; Although taste is expensive, don't you dare to reduce material resources? This old adage has been further sublimated. Formed? Unique formula, excellent materials, exquisite technology and remarkable curative effect? Pharmaceutical characteristics, and passed down from generation to generation.
What is the value orientation of Tong Ren Tang? Medicine is the most important thing for people who can keep healthy and help others? The purpose of entrepreneurship. It embodies the core of Confucianism? Benevolence, virtue and goodness? . So? Patient first, customer first? It has always been the highest realm pursued by Tong Ren Tang.
The quality culture of Tongrentang is a comprehensive quality assurance system and modern pharmaceutical norms with drug efficacy as the core. It is summarized as? Safe and effective prescription; Authentic and clean medicinal materials; Science and technology according to law; Rational use of drugs for syndromes? . Formed a cultural concept of being highly responsible for drug quality, which penetrated into pharmacies, marketing management and various work.
What is the business philosophy of Tong Ren Tang? Honesty is the foundation and medical ethics is the soul? . Is it patient-centered? Take advantage of righteousness, righteousness? The concept of behavior. What is it made of? Morality, honesty, faith? Thought and honesty culture. Tongrentang employees are an important team to inherit and develop Tongrentang culture and career. This is a dynamic and powerful inheritance and creativity team, which is the biggest driving force for the cause of Tongrentang to be passed down from generation to generation. ? Loyalty, selflessness, passion? ,? Attract people with Tong Ren Tang's culture, inspire people with Tong Ren Tang's enthusiasm, demand people with standardized standards, and repay people with excellent business performance? This standard of Tongrentang people is reflected in high standards and strict requirements for work, as well as sympathy, love and high responsibility for patients.
Tongrentang brand is the concentrated expression of Tongrentang Chinese medicine culture, the intangible asset of Tongrentang, and the carrier, platform and cornerstone of career development. ? Are you relieved to take the medicine of Tong Ren Tang? It is the highest evaluation of Tongrentang brand by the society, the ultimate goal of Tongrentang health care, and the golden signboard in the mouth of patients.
Protecting Tongrentang brand and intellectual property rights is the basis of developing Tongrentang culture. Historically, Tongrentang was developed by official counterfeiting, family agreements and special management modes. At present, protecting the intangible assets of Tongrentang according to law is the key to inherit Tongrentang culture.
1, traditional culture to? Ren? The core values can be summarized as: an enterprise spirit: Fellow practitioners help the world keep healthy? . This is the essence of Tongrentang's corporate culture, which fully embodies the excellent traditional Chinese culture. Two-point pharmaceutical old adage: Although the processing is complicated, you won't dare to save labor. Although it tastes expensive, you dare not reduce your material resources. No one has seen the settlement, and they know it on purpose? . Three-word enterprise truth: moral integrity four words: pharmaceutical characteristics? Unique formula, excellent materials, exquisite technology and remarkable curative effect? With what? Safe and effective prescription, authentic and clean medicinal materials, scientific technology according to law, and rational drug use according to symptoms?
2. Four goodwill concepts of innovative culture: goodwill to society, goodwill to employees, goodwill to investors and goodwill to business partners. Four operating principles and four development concepts: Independent operation, different emphases, resource sharing and common development? With what? Grasp the overall development of the brand, grasp the coordinated development of * * *, grasp the talents to promote development, and grasp the development of cultural security? Four employee standards and three cadre standards:? Attract people with the culture of Tong Ren Tang, inspire people with the enthusiasm of Tong Ren Tang, demand people with standardized management, and reward people with excellent business performance? With what? Loyalty, selflessness, passion? .
Four advocates and four oppositions: advocating the court is proud of me, and losing the court is ashamed of me; Oppose to talk only about honor, not crisis. Advocate love and dedication; Objection: only talk about conditions, not actions. Advocate responsibility and rights; Oppose only being good to yourself and not contributing to the enterprise. Advocating honesty, medical ethics is the soul; We are opposed to focusing only on immediate interests and not doing long-term undertakings.
3. Comprehensively summarize the culture of honesty, which is based on justice and benefit. Quality first, quality and quantity exist. People-oriented, harmonious culture and flourishing career.
Tongrentang's image view
Tongrentang has attached great importance to promoting itself and establishing the image of Tongrentang. For example, take advantage of the imperial examination to distribute "safe medicine" for free, run a porridge factory in winter and send medicine in summer, and hold a "fire and water meeting". Today's Tongrentang not only inherits the original fine traditions, but also endows her with new contents that conform to the characteristics of the new era. At the turn of the century, Tongrentang mainly pays attention to the following aspects: first, it uses various media to publicize the overall image of Tongrentang and improve the visibility and reputation of the enterprise; Secondly, with Tongrentang newspaper as the carrier, carry out internal publicity to improve the cohesion and centripetal force of the enterprise; Third, give full play to the cultural power of Tong Ren Tang, inspire and educate employees with the spirit of Tong Ren Tang, and stimulate their enthusiasm, initiative and creativity; Fourthly, pay attention to the design of Tongrentang enterprise identification system and establish a new image of Tongrentang facing 2 1 century; Fifth, actively participate in social welfare undertakings, selfless dedication to society, and improve the sense of social responsibility of enterprises.
Tongrentang's quality view
From ancient times to the present, there are two reasons for the formation of Tongrentang's concept of cultural quality: one is the self-discipline consciousness of Tongrentang people. Tongrentang people in past dynasties abide by the medical ethics of honesty and dedication, and put forward the creed of "no one sees it when it is combined, but they know it intentionally". The pharmaceutical process strictly follows the formula, selects authentic medicinal materials, never cuts corners, and shoddy. The other is the external pressure of Tong Ren Tang. This external pressure is the pressure of imperial power, because it is for the palace pharmacy, so there is no room for any carelessness, and a little carelessness may lead to fatal disaster.
Tongrentang people in past dynasties have been adhering to the four pharmaceutical characteristics of "unique formula, excellent materials selection, exquisite technology and remarkable curative effect" and produced many Chinese patent medicines with remarkable curative effect. From 65438 to 0989, the State Administration for Industry and Commerce awarded Tongrentang the first "China Well-known Trademark" in China, making Tongrentang the only enterprise in the Chinese medicine industry to obtain the title of "China Well-known Trademark" so far. Tongrentang not only has "Top Ten Aces", but also forms a series of products represented by "Top Ten Famous Drugs", which has won wide praise and favor from people at home and abroad.