Microfilm refers to "micro (ultra-short) time" (10-60 minutes) projection, "micro (ultra-short) periodic production (7- 15 days or weeks)" and "full story" specially used on various new media platforms, which is suitable for mobile and short-term leisure viewing. "(a kind of film) short film, which combines humor, fashion trends, public welfare education, commercial customization and other themes. , which can be a single article or a series, has all the elements of a movie: time, place, people, theme and story. Microfilm production cycle is short, timeliness is strong, and it is closer to people's lives. It is a new concept given to film culture by the times. Suitable for Internet, multimedia, mobile video and other platforms, with entertainment, creativity and advertising value. What is the simple microfilm production process? I believe many people are very concerned. Compared with traditional advertising, the creative writing of planning scripts drives users' emotions with ups and downs, and through the sublimation of the protagonist's "things and feelings", it potentially triggers users' resonance and support for the brand. Therefore, an excellent script is the foundation of an excellent microfilm, and its essence depends on the creativity of the planning scheme. Story board is subdivided into steps (production outline) and story board, commonly known as storyboard. Its purpose is to shoot fragments, which is as organized and detailed as possible, and at the same time, it is more convenient and time-saving to shoot scenes in the mirror image period. In the early stage, the script should be revised appropriately according to the scene to shoot again, and all aspects should be prepared in the early stage. Shooting involves the selection of shooting, production equipment, directors and actors, lighting engineers, stylists and sound engineers. The requirements are more strict and professional, and the directors and other related personnel need to have certain logical thinking.