Although China's tourism started late, it has developed rapidly and has become a pillar industry of China's economic development. Tourism plays an increasingly important role in promoting urban and rural economy, employment, cultural exchange and environmental protection. With the rapid development of tourism, its industrial position in the world (regional) economy is increasing, and its economic benefits are becoming more and more obvious, which has gradually become the focus of academic research. Based on the analysis of the present situation of China's tourism economic benefits, this paper points out the unfavorable factors affecting the development of tourism economic benefits, and on this basis, probes into the ways to improve the tourism economic benefits.

Keywords: China tourism; Economic benefits; path

First, the current development trend of tourism in China and the level of economic benefits of tourism.

China's long-standing cultural accumulation and historical inheritance, the rapid development of domestic economy, the enhancement of comprehensive national strength, the deepening of international exchanges and the improvement of people's living standards have all opened up a broad space for the development of tourism in China. China's tourism industry has entered a period of vigorous development, and is developing in the direction of a big domestic tourism country, an inbound tourism country and an outbound tourism country.

The economic benefit of tourism is the quantitative comparative relationship between the possession, input, consumption and output of production factors in the process of tourism economic activities on the premise of rational development and utilization of tourism resources and environmental protection. Improving the economic benefits of tourism in an all-round way is an objective requirement for the sustainable development of tourism and one of the basic goals for optimizing the structure of tourism industry. The positive role of tourism in China's economic and social development has been widely recognized, and it has shown great driving and pulling effects on related industries of the national economy. In recent years, with the rapid development of China's tourism industry, the structure of tourism industry itself has been constantly adjusted and optimized.

Second, the unfavorable factors affecting the development of China's tourism industry and the improvement of tourism economic benefits

China's tourism industry has the motive force and reliable guarantee for sustainable development, but there are also some problems that affect its development due to domestic and foreign reasons, market system and tourism's own mechanism, which directly or indirectly hinder the improvement of tourism's economic benefits.

(A) the overall management level of the tourism industry is backward and the system lacks innovation.

At present, the order of tourism market needs to be improved, and the scale of various tourism enterprises is different, and the staffing is quite different. Therefore, to a great extent, the overall management level of tourism is low, the management ideas of tourism enterprises are restricted, the overall service level of tourism is difficult to improve, and the satisfaction of tourists will also decline, which seriously affects the improvement of tourism economic benefits and the development of the industry.

(B) the serious shortage of tourism professionals, training and use of decoupling.

One of the driving forces of tourism development is to have professional tourism human resources, which can contribute more intelligence to the development of the industry. However, there is still a big talent gap in China's tourism industry. Statistics show that the proportion of highly educated people in the direct employment of tourism is very small, and many professionals trained by tourism colleges engage in other jobs across the line, which seriously decouples the training from the use, which greatly affects the development of domestic tourism.

(3) Tourism products are the same, lacking new ideas and unable to attract tourists.

At present, the tourism products provided by Chinese tourists are mainly composed of sightseeing, visiting relatives and friends, business meetings, leisure and vacation, religious pilgrimage and cultural, sports and scientific and technological exchanges. Among these tourism products, many areas blindly develop resorts and fitness clubs of different sizes, and many areas blindly follow the trend to develop tourism projects. The development and construction of tourist areas are not adapted to local conditions and lack of characteristics, which virtually wastes the investment of tourism funds and affects the improvement of tourism economic benefits.

(D) tourism-related laws and regulations are not perfect enough, which affects the solution of the problem.

At present, China has not yet issued a complete tourism bill, which is mostly a variety of "regulations", "regulations" and "measures" that bind the main body of tourism and protect the object of tourism. Such as the Regulations on the Administration of Travel Agencies, the Interim Measures for the Administration of Overseas Travel by China Citizens at Their Own expense, and so on. Due to the rapid development of tourism, some existing tourism laws and regulations are difficult to keep up with the reality of the rapid development of tourism, and all kinds of tourism disputes, complaints and injuries need to be stipulated by unified express laws. Therefore, it is increasingly necessary to step up the formulation and implementation of tourism legislation, especially the basic tourism law, otherwise it will affect the development of the whole tourism industry and the improvement of economic benefits in the long run.

Third, ways to improve the economic benefits of domestic tourism in China

(A) the macro aspect

1 to make the management system more professional and effective?

The management of tourism involves many aspects and has a strong cross-industry and cross-regional comprehensiveness. In addition to formulating tourism development strategy and planning and related policies and regulations, tourism administrative departments should also coordinate the relations between different regions and departments to create a good development space for tourism.

2. Macro decision-making should be more scientific and instructive?

To improve the scientificity of macro-decision-making in tourism, strict macro-decision-making procedures must be followed; In order to make decision-making more instructive, we must follow the principle of seeking truth from facts, sum up experience according to time and place, and fully analyze and demonstrate before implementation. Only in this way can we ensure that tourism departments at different levels in different regions make feasible plans according to their own characteristics under the premise of grasping the general direction, improve the economic benefits of local tourism, and promote the development and improvement of national tourism and tourism economic benefits.

3. Optimize the internal structure of tourism, apply modern management science and promote the integration of tourism enterprises?

Tourism enterprises should constantly reform and optimize, bring forth the old and bring forth the new, conform to the general trend of current economic development, and strive to set up group enterprises with large scale, strong financial strength and high personnel quality. So as to quickly enhance competitiveness and overall strength, seek advantages and avoid disadvantages, and use modern management mode to promote the benefits of different tourism enterprises.