Modern catering business promotion has many themes to choose from. The theme of food is the central idea to be expressed in all catering activities, which determines the attractiveness of catering activities to the market. When determining the theme, we should conduct a solid demand survey. Generally speaking, optional banquet themes can be roughly divided into the following categories:

Regional and ethnic themes, such as local theme activities: Canal Banquet, Yangtze Banquet, Changbai Banquet, Lingnan Banquet, Bashu Banquet, Mongolian Flavor, Uygur Flavor, Thai Flavor, Japanese Cuisine, Arabic Flavor, Italian Flavor, etc.

Humanistic historical materials, such as Qianlong Banquet, Daqian Banquet, Dongpo Banquet, Meilan Banquet, Red Mansion Banquet, Golden Bottle Banquet, Three Kingdoms Banquet, Water Margin Banquet, Imitation Meal Banquet, Palace Banquet, and Condor Banquet;

Themes of raw food, such as Zhenjiang fresh banquet, Anji baisun banquet, Yunnan baichong banquet, Xi' an dumpling banquet, Hainan coconut banquet, Dongguan litchi banquet, Zhangzhou pomelo banquet, etc.

Festive celebrations, such as Spring Festival, Lantern Festival, Valentine's Day, Children's Day, Mid-Autumn Festival, Christmas, hotel listing, anniversary celebration, etc.

Entertainment and leisure topics, such as song and dance dinner, fashion dinner, magic dinner, film and television food, sports food and so on.

Nutrition, health topics, such as health food, beauty food, medicated food, longevity food, green food and so on.

2. Emphasize the oneness and individuality of the theme.

The obvious feature of the theme banquet is the oneness of the theme. A banquet has only one theme, highlighting only one cultural feature. Launching a theme banquet requires a distinctive theme and forms its own unique style. The greater the difference, the more advantages. There are many differences in banquet themes, such as tangible and intangible differences in products, services, environment, clothing, facilities, publicity and marketing. As long as it has characteristics, it will attract excellent market popularity.

3, avoid empty, improper use of words.

In recent years, many theme banquets have sprung up all over the country with different styles, including raw material banquets, seasonal banquets, classical banquets, scenic banquets and so on. However, there are many problems in the design of many theme banquets, especially those classical humanistic banquets and scenic banquets. Many dishes give people a far-fetched feeling. It is indeed a good thing to dig up thousands of years-old vegetables, but some dishes dare not compliment, emphasize form over market, are flashy and don't like "eating"; Those scenic banquets, with mountains and rivers, flowers and plants, pavilions, people and animals, are terrible and dare not eat, which violates the basic laws of cooking.

In addition, in the development of theme banquet dishes, many enterprises do not pay attention to the development of Laipin itself, but blindly pay attention to the decoration, dressing up and ingenuity of dishes, and some even play word games; Many dish names are difficult to understand and easily confused, which weakens and violates the proper value of dish names.

Second, the theme banquet development ideas

Managers of modern enterprises are increasingly aware that the success of enterprises can not be separated from careful planning. The same is true for the catering business. First of all, it is necessary to define an activity theme that conforms to the actual business, which is the premise of business planning. Nowadays, many catering enterprises often only pay attention to the quality of food and service, which is the most basic thing to settle down. However, modern enterprises that have developed to a certain stage, if they don't have good brands and characteristics and don't plan themed catering, it will be difficult to be unique in the industry. This requires managers to run enterprises from a strategic perspective.

1. Deepen the connotation of the theme banquet from a cultural perspective.

Catering business is not only a commercial economic activity, but also cultural characteristics run through the whole process of catering business. When planning the theme of a banquet, the word "culture" is indispensable. Every banquet theme is created by culture. For example, rendering the local culture of local restaurants, different regions have different regional cultures and folk customs. For example, catering activities with a certain raw material as the theme, from the use of raw materials and the introduction of knowledge to the decoration of food and the cooking characteristics of dishes, must have the personality characteristics of a certain raw material, which is a display of "raw material" culture. Huguang Club Restaurant in Xuanwu District of Beijing combines food culture with traditional opera to produce interesting traditional opera dishes, such as drunken imperial concubine, hibiscus coming out of the water, burning red cliff, stealing fairy grass, Feng Haichao, flowers in recent days, playing dragon robe and so on. This move makes every dish closely connected with culture. When the waiter serves each opera dish, he will just tell the story outline of the opera repertoire of the dish, which adds a lot of fun to the guests.

The design of the theme banquet, if only playing with the "characteristics" superficially, is impossible to receive the ideal effect. After determining the theme, the planner should explore the cultural connotation around the theme, find the theme characteristics, design cultural programs, and make cultural products and services, which is the most important, concrete and energy-consuming part. Unique theme, using unique cultural choices, the theme banquet will naturally be a complete success.