The word "first choice" is mostly recognized as a prohibited word in the detection results of the main tools for detecting prohibited words in advertising law at present. The reason is that this word tends to be extreme in expression and has the characteristics of exaggerated expression.

The "forbidden words" in the Advertising Law are improper words used in advertisements by major e-commerce platforms and websites based on the interpretation of the Advertising Law: extreme words, false exaggerated words, misleading words and other words that violate laws and regulations. It is also to help advertisers and advertising operators to engage in advertising operation and promotion more safely.

With the long-term practice of advertising law by relevant government departments (industry and commerce, etc.). ) and increasingly strengthened supervision, and with the deepening of the interpretation of the advertising law on the websites of various e-commerce platforms, the scope of prohibited words in the advertising law is also expanding, and at the same time, detection tools for prohibited words in the advertising law have appeared, such as Baidu related thesaurus, Tmall thesaurus, JD.COM thesaurus, online detection software and so on. Through these detection tools, it can also effectively help the practitioners of advertising operation and promotion to identify the forbidden words in advertising law quickly and effectively, and can choose the tools suitable for them as the auxiliary of copywriting operation and promotion to ensure their safety and legitimacy.

Reference: Tmall thesaurus, word cow